Endless Thread

Beautiful, Terrible Internet

Warning: This episode contains multitudes! Hosts Ben and Amory explore how viral clips of DOGE staffers' video depositions found a new life online after a judge temporarily ordered them removed. They also dabble in a Reddit thought exercise with a potentially dubious origin Show notes: DOGE staffer who flagged grants for 'DEI' struggles to define the term (The Independent) LPT: I started pretending my life is a TV show and it made me more productive (Reddit) Credits: This episode was produced by Kalyani Saxena and hosted by Ben Brock Johnson and Amory Sivertson. It was edited by Meg Cramer. Mix and sound design by Marquis Neal. Sponsor message: INCOGNI: Take back your personal data with Incogni! Use code ENDLESS at the link below and get 60% off annual plans: https://incogni.com/ENDLESS  

Sexy spines or literary red flags?

Maybe you can't judge books by their covers. But can you judge people by their books? Reddit's bookshelf detectives say yes. Producer Kalyani Saxena guides hosts Ben and Amory through the stacks and offers a picture of her own bookshelf to the Reddit detectives as tribute. r/BookshelvesDetective (Reddit) Started seeing this guy. What does it say about him?? (r/BookshelvesDetective)What do my wife's bookshelves say about her? (r/BookshelvesDetective) What’s his bookshelf say about him? (r/BookshelvesDetective) Snoop our bookshelves! (r/EndlessThread) This episode was produced by Kalyani Saxena and Grace Tatter. It was co-hosted by Kalyani Saxena, Ben Brock Johnson and Amory Sivertson, and edited by Meg Cramer. Mix and sound design by Marquis Neal.

Digging Up Lily's Garden

A woman sitting blissfully on a vibrating laundromat dryer. A faked pregnancy test to dump a bad boyfriend. In 2019, the internet was abuzz about bizarre ads for a mobile game called Lily's Garden. The ads were only about 15 seconds each, but they evoked a whole universe of drama amongst a cast of zany characters that inspired countless YouTube videos and copious internet chatter. The thing is... the story in the ads had almost nothing to do with the story in the game. In this episode of Endless Thread: creative differences, the wilderness of mobile games, and where the Lily's Garden game-world and the ad-world diverged. Show notes: Lily's Garden on the App Store Lily's Garden on Google Play "I hate Lily's Garden and her teeth" (PewDiePie, YouTube) How Tactile Games made marketing and diversity core to Lily’s Garden’s $500 million success (Pocket Gamer) This episode was produced and written by Grace Tatter, co-hosted by Ben Brock Johnson and Amory Sivertson, and edited by Meg Cramer. Mix and sound design by Paul Vaitkus. Special thanks to our 2025 Bloomberg Arts Intern Cendy Charles.  *** Sponsor message: INCOGNI: Take back your personal data with Incogni! Use code ENDLESS at the link below and get 60% off annual plans: https://incogni.com/ENDLESS

What it's like to be undressed by Grok without your consent

 Note: This episode describes sexual situations that are non-consensual. Sharing a photo of yourself online has always carried some risk. But things got a lot scarier this year when users began using Grok, X's generative AI chatbot to create sexualized deepfakes of women and children. Iona Fyfe, Scottish folk singer and activist, was one of the people who had an image altered and manipulated by Grok. Hosts Ben and Amory talk to her about her experience.

Obscure music is good and nice!

Some rare folks are born with the perfect music taste. But most of us have to look elsewhere for a tune that sparks a shoulder shimmy or two. Hosts Ben and Amory spend some time jamming to obscure music from Reddit. They also explore how a TikTok original became Dr. Pepper's catchy new jingle. And "baby, it's good and nice." Show notes: I wasn't sure on this one at first, but you can't beat the messaging. (Reddit) Boko Yout [9-2-5] (Reddit) Molly by Ecca Vandal Theme Song for Dr. Pepper: Let's Collaborate! (TikTok) Dr. Pepper's Viral Jingle Moment Has Everyone Pitching Songs to Brands (Atlanta Black Star) Beautiful and unique music. Hope someone an share details about her and the music (Reddit) everyday_naturalist christycoysh