Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.

169: Why 99% of Wynter’s Marketing Is Brand – Not Performance (w/ Peep Laja)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIf you’ve ever had to defend your brand marketing budget – or wondered if it’s even worth the investment – this episode is a must-listen. Peep Laja, CEO of Wynter, breaks down the practical realities and long-term impact of brand marketing. Peep uses data and research to explore why so many companies are stuck in the “sea of sameness,” how to measure (and justify) brand marketing ROI, and why building memory structures – not capturing clicks – is the real goal of B2B marketing.Plus, Peep shares the one brand marketing move most B2B companies get totally wrong – and what to do instead.What you’ll learn:How to invest in brand marketing that drives resultsHow to invest in brand marketing that drives resultsWhy creating a sub-category is a smarter play than category creationHow to actually measure the impact of brand awarenessHow to educate your CFO on brand marketing budgets and timelinesWhy distinctiveness, not uniqueness, is the goal🔔 Subscribe to get more strategies from B2B leaders and experts that drive predictable growth.📣 About DataboxDatabox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve. Try it free today! http://bit.ly/3RQg2wS

168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts (w/ Bec Henrich, Traction Complete)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Jeremiah sits down with Bec Henrich, Head of Marketing at Traction Complete, to talk about forecasting that actually works. Instead of reverse-engineering aggressive revenue targets, Bec explains how to build forecasts grounded in real funnel data—so your team can aim high without burning out.You’ll learn:How to model accurate and predictable conversion rates How to avoid “wishful thinking forecasts” The importance of clean, standardized data in your CRMHow to factor in seasonality to avoid mid-quarter surprisesTips for getting Sales and RevOps aligned on forecast assumptionsMore about:Traction Complete: https://tractioncomplete.com/ Databox: https://databox.comSubscribe to the newsletter: https://databox.com/newsletter

167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot)

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreTraditional attribution models are broken—and your “direct” traffic might not be what you think it is. In this episode, ClearPivot founder and Principal Chris Strom breaks down how his team blends self-reported attribution with CRM and web analytics data to reveal what’s really driving leads and revenue. You’ll learn:Why 40% of your traffic might be misattributed, how to implement self-reported lead source fields the right way, and how demystifying the "black box" of misattributed data can help you reallocate budget toward higher-quality lead sources.Links: ClearPivotMore about DataboxSubscribe to our newsletter

166: Identify your best-fit customer with 3 metrics (w/ Ryan Milligan, QuotaPath)

165: Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu)