The Covert Code

Franni's Findings: The Science of Marketing Measurement | The Covert Code | EP 82

Uncover the hidden truth behind your marketing data with Franni G., Director of Measurement at VEVO, as she reveals why most companies are making decisions based on flawed attribution models. Discover how data integrity transforms marketing strategies from guesswork into precision science, and learn the complex art of lead attribution that separates authentic brands from those built on shaky foundations. Perfect for marketers drowning in data but starving for insights. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Franni: https://www.linkedin.com/in/franni-s-99b694 BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #DataIntegrity #MarketingAttribution #DataMeasurement #DigitalMarketing #MarketingAnalytics #LeadAttribution #DataScience #MarketingROI #BrandAuthenticity #MarketingPodcast

The Jay Young Playbook: Winning in Oil & Gas | The Covert Code | EP 81

Discover the evolving landscape of energy investing with Jay R. Young, founder & CEO of King Operating Corporation and Amazon #1 bestselling author of "The Upside of Oil and Gas Investing." Learn how three decades of strategic foresight in the energy sector, combined with experience from Tiger 21 and even ownership in the World Series Champion Texas Rangers, creates a unique perspective on redefining energy investment strategies for tomorrow's market realities. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Listen To The "Jay Young Show":https://kingoperating.com/thejayyoungshow/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #EnergyInvesting #OilAndGas #EnergyFuture #InvestmentStrategy #EnergyEntrepreneur #StrategicInvesting #EnergyLeadership #OilInvesting #EnergyInnovation #InvestmentPodcast

🎙️ The Family Formula: Building Business Legacy Through Relationships | The Covert Code Podcast | EP 80

Discover the power of family-centered business philosophy with Gina Gennette, CEO and driving force behind Best Payment Solutions, Inc. Learn how 20+ years of prepaid payment innovation has taught her that the strongest businesses operate like tight-knit families. Explore innovative rebate, referral, and review programs that transform client relationships from transactions into lasting partnerships, and why treating your team, clients, and partners as family creates unprecedented loyalty and growth. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Learn About Best Payment Solutions: http://bestpayment.solutions/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #FamilyBusiness #PaymentSolutions #BusinessFamily #ClientRelationships #PrepaidPayments #BusinessLoyalty #CorporateIncentives #BusinessRelationships #EntrepreneurialFamily #BusinessPodcast

🎙️ The Magic of Marketing: Turning Stories into Sales Spells | The Covert Code Podcast | EP 79

Experience marketing magic with Jimi Gibson, VP of Brand Communication at seven-time Inc. 5000 winner Thrive Internet Marketing Agency. Discover how a former professional magician transformed sleight of hand into storytelling mastery that converts audiences into customers. Learn the psychological principles behind persuasive narratives and authentic branding that have helped over 1,000 active clients achieve remarkable growth through the art of strategic storytelling. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Jimi:https://www.linkedin.com/in/jimi-gibson/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #StorytellingMarketing #BrandCommunication #PersuasiveStorytelling #MarketingMagic #AuthenticBranding #ConversionOptimization #BrandStorytelling #MarketingStrategy #DigitalStorytelling #StorytellingPodcast

Breaking the Tech Glass Ceiling: Innovation Through Inclusion | The Covert Code Podcast | EP 78

Transform your understanding of tech innovation with Brenda Darden Wilkerson, President & CEO of AnitaB.org and Forbes tech contributor. Discover how driving equity isn't just about doing good—it's about unlocking unprecedented innovation potential. Learn from a trailblazing leader who's spent her career proving that diverse teams don't just perform better, they revolutionize entire industries. From education foundations to global tech initiatives, Brenda reveals why "Pockets for all" represents more than accessibility—it's the future of inclusive design. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Brenda: linkedin.com/in/brenda-darden-wilkerson BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #TechEquity #InclusiveInnovation #WomenInTech #TechInclusion #DiversityInTech #SocialJustice #TechLeadership #AccessibilityTech #TechForGood #InclusionPodcast