Welcome to The Covert Code Podcast, hosted by Forbes best-selling author Anna Covert, where we decode the strategies that drive digital success. Each episode tackles the essential questions: How do you thrive in today’s digital landscape? Are you meeting your customers’ needs? Does your platform deliver, and are your tech choices aligned with your goals? And do your digital ads truly make an impact? Join Anna as she interviews industry experts and innovators, sharing actionable insights and...
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Episode List

Empowering The Next Generation of Business Leaders Through Innovation | The Covert Code | EP 64

May 16th, 2025 6:00 PM

Step into the future with Joseph R. Hudicka, Forbes author of "The AI Ecosystem Revolution" and founder of Fizzee Labs Foundation. Discover how emerging technologies are creating unprecedented opportunities for young entrepreneurs and how traditional business wisdom is being reimagined by Gen Z innovators. Learn frameworks for nurturing creative problem-solving skills that transcend technological disruption. Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠https://annacovert.com/⁠ ⁠⁠⁠⁠⁠Connect With Joseph Hudicka: https://www.linkedin.com/in/joehudicka/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #NextGenLeadership #AIInnovation #BusinessFuturists #CreativePotential #BusinessInheritance #GenZEntrepreneurs #InnovationMindset #TechPhilanthropy #FutureOfWork #InnovationPodcast

Multi-Generational Wealth and Building Lasting Legacies w/ Harmon Kong | Covert Code | EP 63

May 9th, 2025 6:00 PM

Discover a fresh perspective on wealth with Harmon Kong, Co-Founder of Apriem Advisors and Forbes Author of the Amazon bestseller "Values Over Valuables." Learn how true legacy building goes far beyond financial assets to embrace the values, stories, and principles that shape generations. Perfect for entrepreneurs, family leaders, and anyone seeking to create meaning that outlasts their bank account. Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠https://annacovert.com/⁠ ⁠⁠⁠⁠⁠Connect With Harmon Kong: https://harmonkong.com/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #WealthLegacy #ValuesFirstWealth #MeaningfulMoney #GenerationalWealth #LegacyPlanning #FamilyWealth #FinancialWisdom #WealthPsychology #HeartCenteredFinance #WealthPodcast

Behavioral Science in Marketing w/ Nancy Harhut | The Covert Code | EP 62

May 2nd, 2025 6:00 PM

Go beyond marketing tactics with Nancy Harhut, award-winning author of "Using Behavioral Science in Marketing" and Chief Creative Officer at HBT Marketing. Discover the fascinating psychological triggers that drive consumer decisions and learn how to ethically apply these principles in your marketing strategy. Nancy reveals how our hardwired decision-making shortcuts can transform your campaigns, and explores the fascinating intersection of behavioral science and emerging AI technologies. Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠https://annacovert.com/⁠ ⁠⁠⁠⁠⁠Connect With Nancy: https://www.linkedin.com/in/nancyharhut/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #BehavioralScience #MarketingPsychology #ConsumerBehavior #NeuroMarketing #DecisionScience #AIMarketing #MarketingStrategy #PsychologicalTriggers #PersuasionMarketing #MarketingPodcast

AI & The Author's Voice: Creative Growth with Garry Wheeler | The Covert Code | EP 61

Apr 25th, 2025 6:00 PM

Step into the creative frontier with Garry S. Wheeler, author and COO of Xpertloop, as he reveals how AI can amplify your authentic voice rather than replace it. Discover the unexpected ways artificial intelligence is revolutionizing audience connection, from helping writers find their unique style to creating personalized engagement strategies that feel surprisingly human. Perfect for creatives, entrepreneurs, and anyone wondering if AI is friend or foe in the business growth journey. Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠https://annacovert.com/⁠ ⁠⁠⁠⁠⁠Connect With Garry: https://linktr.ee/garryscottwheeler BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #AIforCreatives #VoiceAmplification #CreativeTech #AuthenticGrowth #WriterTech #DigitalTransformation #AudienceEngagement #CreativeAI #BusinessInnovation #AIGrowthPodcast

The PRFAQ Method: Startup Innovation with Marcelo Calbucci | Covert Code | EP 60

Apr 18th, 2025 6:00 PM

Join us with Marcelo Calbucci, veteran founder and author of "The PRFAQ Framework," as he shares 20+ years of expertise in product development and business scaling. Discover proven methodologies for identifying customer pain points, driving innovation, and growing startups effectively. Learn practical strategies for turning product ideas into successful, scalable businesses. Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠https://annacovert.com/⁠ ⁠⁠⁠⁠⁠Connect With Marcelo: https://calbucci.com/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #StartupGrowth #ProductDevelopment #Innovation #ScalingBusiness #PRFAQ #EntrepreneurialSuccess #ProductStrategy #CustomerFocus #BusinessScaling #StartupPodcast

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