Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)

Less than 5% of your potential audience is listening to your show. Here’s why, in their own words. Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to—at one point or another—by thousands of people. A small number of those people are your regular listeners and superfans. A larger number are casual listeners and samplers, people who don’t listen to every episode, but rather based on their interest in a specific episode topic or guest. And then there are the people who listened to one episode or less… and never came back. While the data is hard to measure, chances are, less than 5% of the people who are both aware of your show and interested in your topic are regular listeners. Which begs two questions: 1. Why aren’t they listening? 2. Is there anything you can do to change that? To get to the bottom of this frustrating phenomenon, we ran a survey to our larger audience to find out—in their own words—what kept them listening more regularly… or at all. The good news? They didn’t hold back. And in this episode, we break down their feedback, which—while aimed at our show—likely applies to your show as well.📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 Intro00:49 9k email subscribers… 350 downloads02:41 How listeners choose what content to engage04:50 The role of 'Jobs to Be Done' in podcasting11:32 Why our audiences are tuning us out experiment15:30 Understanding your Total Addressable Market18:32 Strategies for retaining podcast listeners21:24 Earning the right to long term listeners26:28 Breaking down our casual listeners repsonse data29:01 The challenges of creating career-adjacent content30:16 Creative ideas to engage more listeners33:36 What listeners like about our titles and descriptions37:13 Using feedback to guide your content strategy41:50 Why non-listeners choose not to listen44:06 How to break through to non-listeners49:43 How we’re incorporating this feedback⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesCheck out our full audience survey dataWalkthrough: How to replicate this survey for your showSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes

Plus, we need your help to decide what to make next. We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out. In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes and missed opportunities, lessons learned… and the surprising insights we’ve gained along the way. Plus, we brainstorm three new show concept ideas to keep us busy between seasons… and ask your feedback on which one we should pursue. Cast your vote for which show we should make next📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 Intro00:49 How many downloads we expected to get going into this season02:35 Breaking down our Season 1 stats03:22 Is YouTube worthwhile for the average podcaster?08:34 Engagement time and consumption rates12:44 The metric we care about more than analytics20:26 Assessing Season 1: What we did well23:02 How experimentation led us to find our structure28:21 A big mistake we made with Season 132:05 Mistakes and missed opportunities in Season 136:18 Help us decide which show we should create next40:57 Concept idea 1: “Make it Big”45:03 Concept idea 2: “Why It Works”49:48 Concept idea 3: “Podcast Riffs”54:35 Listener feedback and what to expect from Season 2⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourceJay Clouse from Creator Science Josh Spector Bumper articles on measuring listen timeGrowth In Reverse Arvid Kahl   LinkFire ChartableThe Futur Unthinkable w/ Jay Acunzo Subscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Inside the Growth Strategies of Two of The Smartest Podcasters Alive

Michael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, we've got two of them. Jay Clouse and Chris Hutchins each host hugely successful shows. And this special episode, we're getting inside the minds of these two creators to understand the thought process, experiments, and personalities behind the downloads (not to mention some serious revenue). 📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourceListen & Subscribe to Sound JudgmentCreator Science PodcastCreator ScienceAll the Hacks PodcastTim Ferriss Episode w/ Chris HutchinsSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Introducing: Season 2 of Podcast Marketing Trends Explained

It’s a turbulent time to be a podcaster.YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of video podcasting is challenging the very definition of what a podcast even is. And AI… well, you already know about AI.In short, being a podcaster today means trying to keep your head above water in the firehose of noise that is constantly flooding your listeners’ screens, feeds, and even personal recommendations.So the question is: In the face of all of this noise, competition, and change, what are we as creators supposed to do? Or, maybe a better question: Who are the podcast creators and marketers who are making the most of this changing podcast landscape, and what can we learn from the way they’re creating and marketing their shows, that we can apply to our own?In Season 2 of Podcast Marketing Trends Explained, our goal is to get to the bottom of these questions, using a mix of data and personal insights and observations from our own podcasting experiments.In every episode, we’ll take one key data point from the latest Podcast Marketing Trends Report, and break down what it means for you as a podcast creator, producer, or marketer, so you can make smarter, savvier, data-driven decisions about how to make and market your show.You can check out the full report at podcastmarketingtrends.com and hit subscribe wherever you’re listening now to get every episode of this season.⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Will Discovery Algorithms Save (or Destroy) Podcasting? | Podcast Discovery

Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy’s algorithms, better discovery might be here. But will it actually be the marketing cure-all many creators hope it will be? Or might it actually make it harder to grow? Or perhaps, algorithmic discovery will change the medium into something else entirely… One way or another, we’re about to find out. Here’s how to prepare for it.📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedbackAbout Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.