Join copywriter and digital marketing strategist Sara Estes as she guides you on how to write better, sell more, and ignite your business — even if you suck at writing. Through solo episodes and special guest interviews, you’ll walk away with the confidence to smash that send button on your emails, launch the hell out of your new product, and promote your damn self without feeling all “sales-y” (ew). Subscribe to this podcast and head to copytiger.com/newsletter to get reminders about new epi...
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Episode List

12. How to Build a Simple Sales Funnel that Works Like Magic

Nov 9th, 2023 1:00 PM

Many businesses struggle to grow because they don't have a marketing system working for them around the clock. The main problem they face is the complexity and overwhelm that comes with setting up an effective sales process. Without a clear strategy, potential leads can slip through the cracks, and opportunities for sales are lost. This not only hampers growth but also adds unnecessary stress for business owners who have to juggle multiple roles.In this episode, host Sara Estes breaks down the intricacies of a sales funnel into 5 manageable steps, making it accessible for businesses of any size. She provides practical advice on how to capture leads, nurture them, and ultimately convert them into loyal customers. By the end of the episode, listeners will have a blueprint for a sales funnel that works tirelessly, converting prospects into customers while they focus on other aspects of their business. Tune in to learn how to streamline your sales process and drive growth for your business with a simple, yet powerful sales funnel!👉 Click here for the show notes.FREEBIE: 3 Rules of Thumb For Awareness-Based Headlines: copytiger.com/headlinesFREEBIE: High Converting Sales Page Checklist: copytiger.com/checklistSign up for my weekly emails: copytiger.com/newsletterInstagram: @copytigerr and @copylabpodcastWork with me → copytiger.comMy favorite podcast host 👇Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm

11. The Greatest Copywriting Event in History

Oct 12th, 2023 1:00 PM

In this special episode of Copy Lab, host Sara Estes shares her takeaways from Copy Chief LIVE Nashville — what's now being called "The Greatest Copywriting Event in History." You get a front-row seat to the epic 2-day event, hearing firsthand about the insights and advice shared on stage by the world's top copywriters, like Parris Lampropoulos, Jeff Walker, Kevin Rogers, Chris Orzechowski, Marcella Allison, and more.Join Sara as she delves into her experience meeting renowned copywriters like Laura Belgray, Stan Dahl, and Daniel Throssell and the practical advice she gained from them.In a time when there’s a growing reliance on A.I, the success of Copy Chief Live reminded us all about the irreplaceable value of human creativity, connection, and vulnerability in the world of writing.👉 Click here for the show notes.FREE: High Converting Sales Page Checklist: copytiger.com/checklistFREE: 3 Rules of Thumb For Awareness-Based Headlines: copytiger.com/headlinesSign up for the weekly newsletter: copytiger.com/newsletterInstagram: @copytigerr and @copylabpodcastWork with me → copytiger.comMy favorite podcast host 👇Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm

10. Your Guide to An Irresistible About Page

Sep 21st, 2023 1:00 PM

Besides your home page, your About Page is THE most important page on your website. In this episode, host Sara Estes discusses the art and science of crafting an About Page that goes beyond just telling your story - to selling it. Discover the secret ingredients that make your page pop, connect, and convert. Ready to turn your About Page from an afterthought to a work of art?Then this ep is for you!👉 Click here for the show notes.Other fun stuff:FREEBIE: 3 Rules of Thumb For Awareness-Based Headlines: copytiger.com/headlinesFREEBIE: High Converting Sales Page Checklist: copytiger.com/checklistSign up for the weekly newsletter: copytiger.com/newsletterInstagram: @copytigerr and @copylabpodcastWork with me → copytiger.comMy favorite podcast host 👇Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm

9: 4 Grammar Rules You Need To Break

Sep 14th, 2023 1:00 PM

In this week's episode, join host Sara Estes as she takes us back to middle school English class and discusses 4 grammar rules to break if you want to write great copy. She also unveils a method she developed over 13 years of writing to overcome procrastination and writer's block. Don't miss this juicy episode! 👉 Click here for the show notes.Other fun stuff:FREEBIE: 3 Rules of Thumb For Awareness-Based Headlines: copytiger.com/headlinesFREEBIE: High Converting Sales Page Checklist: copytiger.com/checklistSign up for the weekly newsletter: copytiger.com/newsletterInstagram: @copytigerr and @copylabpodcastWork with me → copytiger.comMy favorite podcast host 👇Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm

8: How to Write Kick-Ass Emails People Want to Read

Sep 7th, 2023 1:00 PM

Ah, emails. We get tons of them. Some we love. Some we delete without a second glance. So how do you make sure YOUR email doesn’t meet a tragic digital demise? In this week’s episode, join host Sara Estes as she dives into the anatomy of a killer email. She'll show you the 5 things your email needs to actually GET OPENED. And then, how to inspire your readers to take action. ⚡️Ready for the secrets? 👉 Click here for the show notes.And here’s a link to the the book I mentioned: “Scientific Advertising” by Claude Hopkins: https://amzn.to/45Kd42cOther fun stuff:FREEBIE: 3 Rules of Thumb For Awareness-Based Headlines: copytiger.com/headlinesFREEBIE: High Converting Sales Page Checklist: copytiger.com/checklistSign up for the weekly newsletter: copytiger.com/newsletterInstagram: @copytigerr and @copylabpodcastWork with me → copytiger.comMy favorite podcast host 👇Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm

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