The White Rabbit

140. On Nervousness And What To Do With It

With this episode, the podcast reaches its 4th anniversary. Alper goes into dealing with nervousness, and specifically, the importance of reframing it as what it is.And, by the way, don't ever expect your nervousness to go away, no matter how experienced you are. Alper has been doing a webinar for four years, and still gets nervous, and Matt, even after doing this podcast for four years, still gets nervous before each episode. Reframe your nervousness, don't try to conquer it.

139. On POV: What It Is, What Hurdles It Needs To Clear, How To Make It, Etc.

Matt and Alper dive into the subject of POV (point of view), it being a significant part of Matt's business.

138. Matthew Rawle On Devotion To Big Numbers and Newsletters For Corporates

Owned-media expert Matthew Rawle goes into the error of thinking you need large numbers to make a newsletter work, how much to talk about the technical details of the problem you solve vs. how much to show pictures of your dog, and how to make a newsletter work if you are a corporate employee.

137. Brad Farris On Setting Goals

Brad Farris returns to the podcast to discuss the annual setting of goals, the importance of being able to zoom in and out on those goals, the importance of being able to keep both of those views in your head at the same time, and the value of flipping the "have-do-be" script we all tend to use.

136. Wes Wheless On The Four Cs Of Building Trust With A New Audience

Wes Wheless comes back on the show to talk about the 4 techniques he used to build trust with a new audience. In his case the new audience came after a business pivot, but these four techniques are equally relevant to anyone building trust with an audience in a presentation.These 4 techniques also form one of the major frameworks he describes in his upcoming book, so listen up, we are getting a preview of the book!