Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

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Turn your passion for the work you do into a successful business that you love, all without burning out or selling out. Join host Mindy Totten, LMBT, CST-D, for weekly episodes about marketing and all things bodywork business. With clarity, empathy, and a dash of humor, we’ll dive into the nitty-gritty about what it REALLY takes to build a profitable and sustainable massage or bodywork practice. You do great work in the world. You deserve to make a great living doing it.

Episode List

EP 208: Answer these two questions to get more massage clients

Apr 15th, 2025 8:30 AM

EP 207: Creating a premium client experience for your massage clients

Apr 1st, 2025 8:30 AM

EP 206: Creating an authentic brand that reflects your values with Hannah Van Woert

Mar 18th, 2025 8:30 AM

In this week’s special podcast, I speak with website designer and brand coach Hannah Van Woert. Tune in to get the inside scoop on what branding is and what you should look for in a website designer BEFORE you hire them. “It’s all about communicating how your business makes people feel. That’s how I sum up branding in a nutshell.” — Hannah Van Woert This week on the Do It With Intention Podcast: How Hannah achieved creative freedom going from the more bureaucratic corporate world to working 1-on-1 with small businesses looking to improve their brand strategy. Find out how working with an ideal client — in any business — can bring joy, fulfillment, and positive results in addition to generating income . Learn how branding in your massage and bodywork business is not only essential but easily attainable. Discover the most common mistakes with your online presence, and how to capture that first “energetic impression.” Resources from this episode: Former Amazon senior art director Hannah Van Woert blends commercial design expertise with psychology and astrology to create magnetic brands. From her studio in Maine, she transforms ambitious entrepreneurs' online presence after leading campaigns for Nintendo, Marvel Studios, and Universal Studios. Named a Top 60 Brilliant Brand Designer and a Certified Showit Design Partner. See Hannah’s website here. Take her free Magnetic Brand Audit Quiz. Grab your free practice-building resources here! Check out my website The Bodywork Project

EP 205: When you're too overwhelmed to market your massage or bodywork business

Mar 4th, 2025 9:30 AM

In this week’s episode I answer a listener question about the “feast or famine cycle.” Tune in to find out the answer to a very common challenge in the massage and bodywork business, and get some inspirational tips on how to effectively — and consistently — market your practice. “If you’ve been concentrating on your outreach and marketing and you’re feeling good about it — you’re getting referrals, people are coming in — and you start thinking “Well, I don’t really have time or interest in marketing anymore.” Then I really encourage you to listen to the practical steps that I’m going to suggest right now.” This week on the Do It With Intention Podcast: Find out what “batching tasks” means and how it can make your outreach less overwhelming and even more efficient. Learn about the 5 stages of the Client Journey and why it’s so important to cover all of them in your marketing. And if you can ever reach a time when you can decrease your marketing efforts. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos Have a question you’d like answered on the podcast? Shoot me an email!

EP 204: TELL ME MORE -- Rebooking clients with ease

Feb 18th, 2025 9:30 AM

In this week’s inspiring podcast I examine the obstacles many massage and bodyworkers face when performing a seemingly simple task: Asking clients to rebook an appointment without being pushy, manipulative, or obnoxious. Learn how big-hearted bodyworkers often struggle with self-promotion and assertive sales tactics, and how you don’t have to be inauthentic to build your practice with confidence. “I asked myself: “What is the one key area that every bodyworker needs to have down to have a thriving practice?” And this is the the answer to that question.” This Week on the Do It With Intention Podcast: Find out how “mindset” can help you invite clients to work with you again. Learn some actual words to use — not a script — that don’t feel pushy or slimy. And how to effectively reply to various responses to your suggestion to follow up on an appointment.   Resources from this episode: Get the course: Easily Rebook Clients. Register now for a new training — Marketing Your Bodywork Business in 2025 and Beyond. Grab your free practice-building resources here! Check out my website The Bodywork Project Have a question you’d like answered on the podcast? Shoot me an email!

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