Wait...WTF

Wait...WTF

https://waitwtf.libsyn.com/rss
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This podcast is for boss ass bitches who are looking for an alternative to hustle, burnout, hiding parts of who they are, and playing by rules created by men for men. Some fabulous guests and I will teach you each week about your super power as a woman (pussy - both physical + energetic) and how to use it to create more pleasure and profit in business and a life that's legit better IRL than on IG. The truth is, pussy always creates more profit. Wanna learn how? Subscribe and tune in weekly!...
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Episode List

Why I'm going all in on celebration to scale(and get everything I want)

Jan 21st, 2026 11:54 AM

I'm back in my celebration era, and I'm going all in. In this episode I break down how I'm using celebration as my #1 strategy to grow my business, feel safe in my life, and actually enjoy the process instead of only letting myself be proud when I hit some big, fancy milestone. We'll talk about: Why celebrating "input" goals (the stuff you can control) is the real cheat code How I'm using celebration with my workouts, steps, content, and podcast consistency The "advanced" move of celebrating things before they happen How to build a culture of celebration with your clients, partner, and community Simple, fun ways to celebrate that don't require hitting 6 figures or spending tons of money If you're an overachiever who always feels like it's "not enough" yet, this episode will gently drag you (with love) into making every little thing count and using celebration to create momentum, safety, and magnetism in your business. NEW IG https://www.instagram.com/whatwouldjuliawellsdo/ Come follow the new page and say hi so I know you made it over.

Trust, Content, and Being "Too Much" (or Not Enough) Online

Jan 19th, 2026 2:16 PM

In this episode, I'm walking (literally) and ranting (lovingly) about why your "boring," unaesthetic, unpolished content is actually the thing that will make people obsessed with you and your work. We're talking about: Why high-production, perfectly curated feeds are low-key turning everyone off The trust deficit online and how fake DMs, AI responses, and team-run inboxes are breaking it even more Why I'm a hard NO on having your VA pretend to be you in your community How to use contrast and duality (your bougie helicopter self and your same-sweatpants-all-week self) to make your content magnetic Why longer, example-filled emails and posts can be more powerful than "short & punchy" copy What's actually working on social right now if you're rebuilding, rebranding, or just coming back from a break If you've ever thought, "I'm too boring / too weird / too routine / too all-over-the-place to share this," this episode is your permission slip (and a little bit of a loving call-out). Hit play, go for a walk, and then go post the thing you think no one wants to see because that's probably the exact thing your people are craving. NEW IG https://www.instagram.com/whatwouldjuliawellsdo/ Come follow the new page and say hi so I know you made it over. 

What's turning me on in business right now

Jan 8th, 2026 10:37 AM

In this episode I'm walking around my neighborhood, ranting lovingly about what's actually turning me on in business right now and why I'm done playing the "instant authority, do-as-I-say" content game. We get into: Why my Instagram keeps getting suspended and my slightly unhinged plan to start over from basically 30 followers The shift I'm seeing away from bossy authority content and towards real, messy, human, heart-led posts How "just do this one thing" marketing attracts disempowered buyers (and why I don't want those in my world) My honest take on AI content, why so much of it feels the same, and how to use it without losing your actual voice What I'm doing on Instagram in 2025 to rebuild my audience, have fun, and actually build relationships, not just make fast, flaky sales If you're over being talked at, tired of feeling like you need to be a perfect expert to sell, or you're low-key scared your content sounds like everyone else's, this one is going to feel like a deep exhale and a kick in the ass in the best way. Grab your coffee/champagne/whatever, pretend we're on the couch together, and let's talk about building a business and online presence that actually turns you on.

My current social media strategy

Dec 12th, 2025 1:00 PM

Okay, so… I got deleted. Again. This time Instagram AND Facebook yeeted me off the internet. I walk you through what actually happened, how I finally pieced together the real reason my account went down, and how I decided the "deletion curse" is officially over. In this episode, I riff on: Losing years of content, memories, and my groups overnight (and how disorienting that really is) The messy AF story of how a joking DM with my play niece likely triggered the ban Rebuilding my Instagram basically from scratch after growing a multi–million dollar business on organic social Why authentic, raw, "this is my real life" content is performing better than ever How I'm using data, hooks, and analytics without killing the vibe or my nervous system The rise of the "comfort creator" and why your "boring" routines + quirks are actually magnetic Simple ways to get your audience to participate, have opinions, and engage without trauma-dumping or over-sharing If you've ever been scared of losing your account, feel "too boring" for social, or secretly hate perfectly curated feeds, this one is your permission slip to fly your freak flag higher, play the algorithm your way, and let your real life be the strategy. Come listen, then come say hi on Instagram @juliamotherfuckingwells_ and tell me which part hit you the hardest.

How to get to results feeling inevitable

Nov 6th, 2025 10:50 AM

Ever feel like your biggest goals are light-years away? In this raw, real podcast episode, I'm breaking down exactly how seemingly impossible dreams become not just possible, but INEVITABLE. Drawing parallels between training for an intense race and building a million-dollar business, I'll show you how to push through doubt, stay committed to your strategy, and create results that feel like they were always meant to happen. Whether you're an entrepreneur, athlete, or someone craving massive personal transformation, this episode will rewire how you approach your biggest challenges. I'm getting vulnerable about my own journey - from struggling to hit 10k months to now training for a high-intensity race - and revealing the mindset shifts that make success feel less like a distant dream and more like an absolute certainty. Get ready to fall in love with the process, embrace the uncomfortable, and start seeing your goals as something that are GOING to happen - it's just a matter of time.

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