The Listings Lab Podcast With Jess Lenouvel

The 3 IG Story Slides Every Agent Should Be Posting Daily (But Probably Aren’t)

Let’s be honest, most real estate agents either aren’t using IG Stories… or they’re doing it completely wrong.And that’s a massive missed opportunity.In this episode, I’m breaking down the three simple IG Story slides you should be posting every single day to build your brand, connect with your audience, and generate leads, in 10 minutes or less.We’ll bust the biggest myths holding agents back (like “nobody cares about my day” or “it’s not professional to be on camera”) and I’ll show you how to make IG Stories your most powerful (and easiest) daily marketing tool.No dancing. No cringey trends. Just a repeatable format that gets you attention, builds trust, and grows your business.🎧 Tune in now to learn how to plug this in daily, and start turning lurking followers into clients.Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Why Most Real Estate Teams Fail (And What to Do Instead)

This one’s a little spicy, but it needs to be said…If you’ve ever been told that the only way to grow your real estate business is by hiring fast and building a big team, this episode is for you. I’m pulling back the curtain on the traditional growth model that’s keeping so many agents broke, burned out, and stuck in survival mode.In this episode, I’m sharing why most real estate teams fail, and what actually works if you want to build a business that gives you real freedom (not just a fancy-looking house of cards).Here’s what we’re diving into:✔️ The real reason hiring early is costing you more than you think✔️ Why “more staff” does not equal more profit✔️ The 5-step system I recommend before you ever bring on a new team member✔️ How to scale with systems before staff and stop babysitting your businessI’m not anti-team. I’m anti-chaos. And if you’ve built your business on someone else’s broken blueprint, this is your chance to course-correct without burning it all down.If this hits home and you want the task audit template I mentioned, send me an email at jess@thelistingslab.com or shoot me a DM on IG @jesslenouvel.Let’s build something that actually works for you.Because freedom starts with systems, not staff.Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How to Use Trends Without Looking Like Every Other Agent on Instagram

Trends aren’t just for teenagers and TikTok dances, and when used right, they can supercharge your visibility and authority as a real estate agent.But let’s be honest: most agents are either doing them wrong, using them to impress other agents (not actual clients), or skipping them altogether out of fear of looking fluffy or off-brand.In this episode, I’m breaking down:How to spot the right trends before they hit InstagramThe 3-part framework I use to twist a trend into something that actually speaks to your nicheWhy going “viral” isn’t the goal—and what to do insteadThe #1 mistake agents make when using trends (and how to avoid it)Real examples of trends you can try today (with angles for upsizers, downsizers, and more)Plus: a sneak peek at EchoMe, the new tool I’m building to help you ride trends early, ethically, and effortlessly without ever feeling like a copycat.Click here to join the waitlist!⁠https://tryechome.com/⁠If you’re tired of cranking out content that doesn’t convert, this episode will show you how to leverage trends the smart way.🎧 Hit play and let’s make content creation easier, more effective, and way more fun.📩 Have a Question? Email ⁠⁠jess@thelistingslab.com⁠Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Content Creation System That Made Me Millions

Real Estate Agents! If creating content feels like a full-time job (on top of your actual full-time job), this episode is your permission slip to stop overthinking and start moving.We’re breaking down how to create more content in way less time, without sacrificing quality, losing your voice, or feeling like you're chained to your phone 24/7.Inside this episode, I pull back the curtain on:Why perfectionism is killing your momentumThe “One Message, Many Platforms” strategy that keeps me visible everywhereHow to turn one story into 10+ pieces of content (without reinventing the wheel)The 5 angles that make content actually convertMy step-by-step weekly content system (that takes less than 15 minutes a day)Why documenting > creating, and how to do it on the flyThe upcoming AI tool i'm building to do this all for you (yes, really)Whether you're a solo agent or have a full team behind you, this is the real roadmap to scaling your visibility and attracting clients without sacrificing your life in the process.And yes, it still works even if you’ve got a cat climbing across your screen and you’re still in pajamas, because real is what resonates.👀 Get on the waitlist for my new content tool launching at the TLL Live Event in Calgary: https://tryechome.com/🎟 Grab one of the last seats for the Calgary event: https://www.thelistingslab.com/event/📩 Have a Question? Email jess@thelistingslab.comDo you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Dopamine vs. Dollars: The Truth About Boosted Posts in Real Estate

Real Estate Agents! Stop Boosting Posts. Start Building a Real Business.If you’ve ever tapped that tempting little “Boost Post” button and thought, “Well... it’s better than nothing,” this episode is your wake-up call.We’re unpacking why boosting posts is burning your budget and building nothing in return... no leads, no clients, no growth—and what to do instead if you actually want consistent, high-quality clients from your marketing.Inside this episode, I break down:✅ Why boosted posts are pure dopamine (not dollars)✅ The sneaky algorithm traps keeping agents stuck on vanity metrics✅ Why you need more than views—you need a journey✅ What a real real estate funnel looks like (and how to start building one)✅ How to stop paying for eyeballs and start building authorityWhether you’re spending $50 or $500 a month on boosted posts, you’re essentially renting attention that vanishes the second you stop paying. I'm diving deep into the real difference between engagement and momentum, and why building a strategic system beats boosting every time.🎯 This episode is a must-listen for agents ready to grow their business using Facebook ads for realtors, ditch vanity metrics, and build out a scalable real estate marketing strategy that actually works.Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/