To The Promised Land Podcast

Turning Vision into Impact: Dr. Lori McDowell & Tatiana Bowers | 010

Some of the most powerful shifts in leadership and coaching come from the people working quietly behind the scenes. In this special episode, I introduce you to two extraordinary members of my team—women who’ve dedicated their lives to transforming coaches and business owners into stronger leaders. First, I sit down with Dr. Lori McDowell, a bestselling author and international speaker who’s mastered the art of creating transformational retreats for coaches. With over 30 years in leadership and event planning, Lori shows how retreats can magnetize your dream clients, deepen impact, and unlock high-ticket offers in a way no stage presentation ever could. From private mastermind sessions to scuba diving adventures in Utila, Lori shares how unforgettable experiences build authority and lifelong clients. Next, I talk with Tatiana Bowers, a business relationship strategist and licensed marriage and family therapist who’s traveled the country in her motorhome helping business owners and teams break through hidden dynamics that hold them back. Tatiana reveals the power of understanding personality profiles, attachment styles, and apology languages—not just for couples but for building thriving, emotionally intelligent businesses. She’s on a mission to help leaders create connected, high-performing teams that clients love to work with. You’ll hear two very different journeys with a shared heart for transformation, freedom, and helping others rise into their calling. About the Guests: Dr. Lori McDowell is an international speaker, best-selling author, and founder of Reimagine U Strategies. She inspires audiences worldwide with talks that blend personal story, mindset mastery, and actionable clarity—helping others lead with purpose, courage, and joy. Lori is also the creator of Done-For-You Transformational Retreats, partnering with heart-centered coaches to design powerful, soul-aligned experiences without stress or overwhelm. With decades of experience in engineering, leadership, and event design, she brings a unique mix of strategy, creativity, and heart to everything she does. Lori’s mission is to help others build extraordinary lives—for themselves and those they serve. https://yourextraordinarylife.net Tatiana Bowers is the Founder of Embrace Hope Counseling & Authentic-Success. She helps small business teams cut the drama and work with purpose—because when teams thrive, so do clients. With decades of experience in business and psychology, she equips leaders to build trust, boost morale, and create workplaces where people want to stay. The result is stronger teams, happier clients, and more referrals. She specializes in improving team dynamics and communication, resolving conflict, supporting leaders to lead with confidence, shaping positive workplace cultures that retain talent, and designing client experiences that turn satisfied customers into loyal advocates. Tatiana’s mission is simple: to help teams grow together, serve better, and succeed longer. https://chatforsuccess.com/ About Jase: Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. https://worldclassspeakeracademy.com/ https://www.instagram.com/worldclassspeakeracademy/ https://www.linkedin.com/in/jasesouder/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.

From Leadership Mastery to Life Reinvention: Lessons from Kate Nash and JoAnne Ewing | 009

Leadership and reinvention often come from those who’ve walked the path themselves and today, you’ll hear from two powerhouse members of my own team who’ve done exactly that. First, Kate Nash brings her 20+ years of leadership development expertise to share how true leadership starts with leading yourself. We explore how self-leadership unlocks business growth, how to mentor without micromanaging, and even how AI can help you craft presentations that stand out in just hours. Kate’s insights will challenge the way you think about scaling your impact and developing the next generation of leaders. Then, JoAnne Ewing joins me to prove it’s never too late to chase your dreams. After building a successful plumbing business for 35 years, JoAnne reinvented herself as a bestselling author, coach, and entrepreneur, helping women in their 50s turn passion into thriving businesses. She shares how to face fear, find confidence, and build something lasting with freedom and purpose. These conversations will inspire you to lead with authenticity, embrace transformation at any stage of life, and step fully into the work you were meant to do. About the Guests: Kate Nash is an instructional designer and leadership strategist with over 20 years of experience helping people learn, lead, and grow. She spent nearly two decades developing training for Fortune 500 companies before launching her own practice in 2020, where she now empowers entrepreneurs to create powerful programs—using both human insight and AI innovation to shape content her clients love. https://katenash.co/ JoAnne Ewing is a dynamic speaker, author, and intuitive business mentor who empowers women in their third chapter of life to transform their experience into purpose-driven entrepreneurship. With over 30 years of entrepreneurial leadership and a deep foundation in intuitive development and personal transformation, JoAnne blends practical strategy with soulful insight. She helps women move beyond fear and uncertainty, equipping them with the mindset, confidence, and tools needed to build businesses that align with their values and vision. Through her engaging talks, JoAnne delivers clarity, courage, and action-oriented inspiration. Her work helps women navigate life transitions—such as the empty nest, divorce, or career reinvention—and step into their next chapter with renewed power and purpose. Her guiding philosophy—Rise in truth, lead with love, and create from the soul—challenges audiences to lead with authenticity and design businesses that reflect their most authentic selves. https://reachtheunlimited.com/ About Jase: Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. https://worldclassspeakeracademy.com/ https://www.instagram.com/worldclassspeakeracademy/ https://www.linkedin.com/in/jasesouder/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.

Objection Handling 101 for Coaches Who Hate Selling Cover | 008

You won’t believe how much I learned about coaching by flying through the skies. This episode takes you back to my early days as a flight attendant—before stages, before coaching clients, before I knew what personal growth even was. I share how mandatory customer service seminars transformed not just our airline (from worst to first!) but set me on the path to impact. I saw first-hand how training in emotional regulation, personality types, and objection handling shaped my ability to lead, influence, and defuse tension in the air—and later, on stage and in coaching rooms. You’ll get fast, powerful tools to manage conflict, stand firm when clients get emotional, and respond to objections with wisdom instead of reaction. Plus, a hilarious moment from the skies that proves how genius a well-placed “pattern interrupt” can be. Key Takeaways: How to defuse objections by focusing on emotion—not logic. A flight attendant’s secret to dealing with “sky-high” conflict. What four personality types teach you about sales and coaching. The #1 mistake coaches make when clients get upset. Why listening—not fixing—can resolve most client issues instantly. About Jase: Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. https://worldclassspeakeracademy.com/ https://www.instagram.com/worldclassspeakeracademy/ https://www.linkedin.com/in/jasesouder/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.

Live Events That Convert: Lessons From 400+ Virtual Stages with Steve Werner | 007

Ever planned an event and felt totally overwhelmed—like no one’s going to show up and your savings are on the line? I’ve been there. Steve Werner has definitely been there. In this episode, Steve takes us behind the scenes of his early failures, from a $240k contract gone sideways to reinventing his event strategy—and ultimately becoming one of the top speaker closers and event M.C.s in the industry. You’ll hear the full story of how he bombed his first event, lost $60k, and came back stronger than ever. More than that, we dive deep into what it really takes to create events that transform lives and convert like crazy—whether you're on Zoom or live on stage. From sales psychology to building trust and energy in the room, this one’s packed with real talk and massive takeaways for any speaker or coach. Key Takeaways: Why most M.C.s are hurting your sales—and how to find one who actually boosts conversions The one thing that makes or breaks your live or virtual event (hint: it’s not the venue) A raw story of Steve’s $240k mistake—and what it taught him about event success The secret role of pain in moving your audience to take action (ethically!) How to script, structure, and sell without ever feeling "salesy" About Steve: Steve Werner is a seasoned event strategist, keynote speaker, and high-impact MC who helps entrepreneurs create live events, workshops, and webinars that convert. With over 500 stages hosted, 400+ live events produced, and more than $50 million in sales generated from stage presentations, Steve is known for crafting compelling story arcs and high-converting experiences. His journey from waiting tables to building a seven-figure business fuels his no-fluff, results-driven approach that turns events into powerful sales engines. https://stevenphillipwerner.com https://steve.coffee About Jase: Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. https://worldclassspeakeracademy.com/ https://www.instagram.com/worldclassspeakeracademy/ https://www.linkedin.com/in/jasesouder/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.

Confidence Over Clarity: What Your Clients Really Want with David Ewing | 006

You won't believe what happened when David Ewing’s son faced fire, barbed wire, and a crowd of 1,000 men cheering him on. I brought David on to talk branding—but what we got was so much deeper. David’s the real deal. A creative genius, a business owner, a husband, and a dad who teaches his kids to “do hard things” every day. We talked about the power of showing up with love in business, how confidence—not just design—is the end goal of branding, and what it really means to be a bold, authentic mentor. If you're a coach, leader, or anyone trying to bring your God-given message to the world… this episode will wreck you in the best way. Key Takeaways: How to build brand confidence that starts within—before a single logo is made The family motto that’s shaping the next generation: “We do hard things” Why feedback stings less when you lead with love—and ask for permission What every coach must stop doing to avoid repelling their dream clients The role of faith in refining, not defining, your business valleys About David: David Ewing is a brand strategist and creative consultant with over 25 years of experience helping entrepreneurs and businesses craft authentic, impactful brands. Known for his strategic clarity and collaborative approach, David guides clients in uncovering their unique value and bringing their vision to life through design, storytelling, and leadership. https://www.thedavidewing.com/ About Jase: Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. https://worldclassspeakeracademy.com/ https://www.instagram.com/worldclassspeakeracademy/ https://www.linkedin.com/in/jasesouder/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.