VideoWeek

56: #56 Rhys McLachlan, ITV

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Rhys McLachlan, Director of Advanced Advertising at ITV.They discuss ITV's programmatic approach and innovation at the UK broadcaster, alongside other topics including:- Fraud and waste in the programmatic ecosystem- The "enshittification" of social media- Sky's potential acquisition of ITV's M&E business- Collaboration among UK broadcasters- ITV's latest ad formats and contextual targeting capabilities- The need for open and honest debate in the industry

55: #55 Arthur Querou, Vibe.co

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Arthur Querou, Co-Founder and CEO of Vibe.co.They discuss the company's evolution from serving the SME market towards working with larger brands, alongside other topics including:- Vibe's decision to go direct to supply- The expectations of smaller advertisers- Vibe's approach to creative- The metrics that matter to SMEs- Pinterest's acquisition of tvScientific

54: #54 Lori Goode, Index Exchange

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Lori Goode, Chief Marketing Officer at Index Exchange.They dig into the role of the ad tech CMO, Index's own marketing strategy, and the challenges Lori faced going into the business, alongside other topics including:- The state of the European media market- Index's commitment to the sell-side- Margin compression in ad tech- TV's cost vs effectiveness- The mid- to long-tail of CTV 

53: #53 Vinod Kashyap, Digital Envoy

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Vinod Kashyap, Chief Product Officer at Digital Envoy.They discuss the company's new measurement product, LocID, a geolocation identifier for the CTV space. The conversation also covers the following topics:- Progress in the Internet of Things (IoT) space- IP addresses and challenges around volatility- LocID's role in measurement and attribution- The SME opportunity in CTV- The challenge of VPNs for the streaming industry- Digital Envoy's approach to AI

52: #52 Mike Shaw, Roku

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Mike Shaw, Director, EMEA Ad Sales at Roku. They discuss the Roku business and the role of the TV operating system (OS), alongside a range of topics including:  - Drivers of consolidation within the TV OS market - The rise of TV commerce  - Roku's partnerships, including its relationship with Amazon - The SME opportunity in CTV - Roku's FAST offering in the UK - The scope for creator content on TV