Run a Profitable Gym

“The Golden Hour”: How This Daily Habit Saved Chris Cooper’s Gym

What if one simple daily habit could help you grow your gym?In this episode of "Run a Profitable Gym," Chris Cooper invites you to join him in his Golden Hour—a daily routine that grew his gym and other businesses.  This business-building hour is structured with the GOLDEN acronym:- Go to a place where you can focus.- Open your mind with a brain dump.- Lead with marketing reps.- Do your big projects.- End at the hour.- Next steps.Chris details each component and provides specific examples, from creating content on Monday to mining leads on Thursday.Tune in to see the exact process that's helped top Two-Brain gyms grow 32 times faster than the industry average.Then get your free copy of “The Golden Hour” by Aug. 8, 2025, via the link below—and use it to transform your business.Links"The Golden Hour"Gym Owners UnitedBook a Call  5:13 - Get the free book on Amazon6:11 - GOLDEN acronym breakdown12:21 - Big projects vs. marketing reps18:10 - Real wins from gym owners23:05 - Why gym owners need hope

Free Books for Gym Owners: Chris Cooper's Complete Library Giveaway

Overwhelmed by business advice and the mountains of fix-your-gym resources?That's common, and overwhelm kills action. To help, Chris Cooper walks through six of his books for gym owners and helps you choose the one that will help you get big-time results today. 👉 You can even get the book you need for free between Aug. 4 and 8, 2025.Maybe you need “Gym Owners Handbook” to help you systemize operations or “The Golden Hour” to build the daily habits that grow your business.If your business is already operating at top speed, it might be time to focus on your coaching with Coop’s newest book, “Help Best.” Or maybe you want to build wealth—your resource is "Millionaire Gym Owner."Don’t read dozens of books and sit on your knowledge. Instead, read the one book you need right now and turn that knowledge into gym growth.Pick your book and download it for free Aug. 4-8, 2025.Links“Start a Gym”“Gym Owners Handbook”“Millionaire Gym Owner”“Founder, Farmer, Tinker, Thief”“The Golden Hour”“Help Best”Gym Owners UnitedBook a Call  0:01 - What book do you need right now?2:13 - Books on running a gym9:22 - A book to help you take action16:29 - A new book for coaches23:59 - How to get these free books

93% Close Rate: Gym Sales Leader Reveals His System

Most gym owners struggle to close in just half of sales consultations. Korey Schindler closes at a 93 percent clip.In this episode of "Run a Profitable Gym," Korey, co-owner of Impact Fitness in Florida, reveals how he achieved his incredible close rate by following up with leads 381 times in one month. His efforts produced 44 sales consultations and 41 new members.Korey breaks down the process he follows to turn cold Facebook leads into paying clients: He follows up with lightning speed, relies on script-based conversations—which he still rehearses even with 10 years of sales experience—and uses a systemized consultation process.He also shares how Two-Brain mentor Nick Habich helped him discover he didn't need better closing skills; he actually needed more leads to supercharge his sales engine. This realization pushed Korey to set up the lead ad system that's now driving record revenue in his gym.Tune in for the step-by-step process that put Korey on Two-Brain's sales and marketing leaderboards, plus scripts and strategies you can implement today.LinksGym Owners UnitedBook a Call  1:02 - No. 1 reason for A+ sales metrics6:22 - How Korey gets leads to book9:49 - How Korey gets leads to show13:02 - How Korey closes21:58 - The value of mentorship

Marketing Excellence: How Top Gyms Get Leads to Book, Show and Buy

Every month, Two-Brain founder Chris Cooper shares real gym data and actionable tips from top performers. In July 2025, it's all about marketing excellence.Today on “Run a Profitable Gym," Chris presents the leaderboards for three key marketing metrics that tell you if your sales funnel is leaky or locked down: Set rateShow rate Close rateInstead of just buying more ads, these Top 10 CEOs refined their systems so more leads booked appointments, more prospects showed up and more people committed to memberships.Six gyms made all three leaderboards, proving their marketing systems are A+.From logging 400+ monthly follow-ups to rehearsing every sales consultation, our leaders share their secrets. Chris reveals exactly how these world-class gyms filled their calendars with No Sweat Intros, nurtured leads so they actually walked through the door and closed sales using the Prescriptive Model.Tune in to for practical tactics you can use today to tighten your gym’s marketing and sales processes.LinksGym Owners UnitedBook a Call   3:04 - Set rate leaderboard4:10 - Show rate leaderboard5:56 - Close rate leaderboard6:56 - What excellence in marketing means9:26 - Lead-nurture strategies12:33 - Product-market fit

Million-Dollar Mistakes: The True Cost of Inaction for Gym Owners

Tired of watching small mistakes drain your gym's profits? Here's how to stop paying the “dumb tax” once and for all.In this episode of “Run a Profitable Gym,” Chris Cooper explains how seemingly small business mistakes compound into million-dollar losses over time. More importantly, he tells you how to stop making these gym-sinking errors.Coop presents three types of mistakes that destroy gym profitability:Compounding problems get worse over time. Example: hiring without proper training systems.Delaying problems punish you for procrastinating. Example: avoiding necessary price increases.Mounting problems are fueled by the increasing momentum of repeated errors. Example: dumping more members into a gym with a broken pricing model.Chris also gets brutally honest about his own expensive mistakes as a gym owner, and he calculates the real cost of inaction and poor systems so you can see how errors affect P&L statements.Tune in for the full breakdown and then take action before profit-killing mistakes put you on the path to bankruptcy.LinksGym Owners UnitedBook a Call  0:01 - Intro1:39 - Compounding problems7:59 - Delaying problems11:43 - Mounting problems14:58 - What’s the cost of change?