Hydrogen Innovators

Episode 30 | Seonghoon Woo | Cracking the Code: Why Ammonia is the Heavy-Duty Hydrogen Hero

Ammonia is often associated with fertilizers, but it might just be the "Trojan Horse" that allows the hydrogen economy to finally scale. In this episode of Hydrogen Innovators, we sit down with Seonghoon Woo, CEO and co-founder of Amogy, to explore how their breakthrough ammonia-cracking technology is unlocking carbon-free power for heavy-duty mobility and industry.Seonghoon explains why ammonia’s energy density and existing global infrastructure (200+ ports and thousands of miles of pipeline) make it a more practical carrier than compressed hydrogen. We dive into Amogy’s rapid scale-up—from powering drones and tractors to the successful 2024 tugboat demonstration—and discuss their shift toward commercial deployment in the Asia-Pacific market. Seonghoon also shares candid insights on the "clean premium" of green ammonia, the necessity of strategic investors for hardware startups, and why he believes under-promising and over-delivering is the only way to build trust in the conservative world of heavy industry.

Episode 29 | Henrik Larsen | Technical perspective on H2 derivatives

Episode 28 | Marc Bednarz | How to Build Successful Power-to-X Projects

In this episode of the Stanford Hydrogen Innovators Podcast, we sit down with Dr. Marc Bednarz, an accomplished electrochemist, project developer, and CEO of Cohyba, who has spent over two decades building hydrogen and clean energy technologies across Europe, Asia, and the world. Marc shares a rare inside look at what project development really means for large-scale green hydrogen and Power-to-X projects — from technology selection and bankability to engineering integration, financing, and offtake.Drawing on his experience leading CWP Global’s Hydrogen & Derivatives team, Marc explains where Europe is making the fastest progress, where bottlenecks remain, and what it will take to accelerate deployment at gigawatt scale.

Episode 27 | Ivana Jemelkova | Global Progress and the Shift from Ambition to Delivery

In this episode, we sit down with Ivana Jemelkova, Chief Executive Officer of the Hydrogen Council, to explore global hydrogen progress and what it really takes to turn vision into scale. Ivana shares insights from the Council’s new Global Hydrogen Compass report, revealing over $110 billion in committed investments and 510 projects worldwide, and breaks down what’s driving momentum across China, North America, and Europe. We explore the essentials for growth demand, policy clarity, standardization, and infrastructure, and why, as Ivana puts it, “the energy transition will move at the speed of trust.” An inspiring conversation about how hydrogen is moving from ambition to delivery.

Episode 26 | Kamden Maas | Steel Wins: Simplifying Hydrogen Storage

Hydrogen storage might not be flashy, but it’s foundational. In this episode of Hydrogen Innovators, we sit down with Kamden Maas, U.S. Sales Manager at Atlanta Cylinders, to unpack how Type I all-steel cylinders are helping projects move from pilot to deployment. Kamden explains why long-lived, stackable, high-pressure steel storage (700 bar U.S.; up to 1000 bar in the EU approvals) can cut costs versus composite alternatives, what third-party certifications (DOT/ASME vs. ISO) really mean for safety, and how storage design choices ripple through refueling, backup power, and site footprint. We also get a candid market tour—Spain/Portugal and Northern Europe’s momentum, steady progress in the U.S. Gulf—and a call for practical collaboration across suppliers, developers, and communities. Kamden closes with advice for early-career professionals on leading with authenticity and pushing the envelope in a constantly evolving industry.