Search with Candour - SEO podcast

In-Depth Discussion on Structured Data & Schema with Jarno van Driel

In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search.The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketing tools.Follow Jarno:Jarno’s website: https://invisiblegraph.com/LinkedIn: https://www.linkedin.com/in/jarno-van-driel-36a47075/Bluesky: https://bsky.app/profile/jarnovandriel.bsky.socialResources:https://withcandour.co.uk/blog/the-state-of-schema-in-2023-with-dave-ojedahttps://www.youtube.com/watch?v=TiT2bzTq91Yhttps://developers.google.com/search/docs/appearance/structured-data/sd-policies00:00 Introduction01:20 Welcome to Search with Candour02:57 Sponsor Message: Fat Joe04:39 Welcome Jarno van Driel06:22 The Evolution of Structured Data07:26 The Role of Schema.org and Community Contributions12:35 The Future of E-commerce and AI Integration13:20 The Importance of Structured Data in AI Mode15:32 Challenges and Misconceptions in Structured Data25:02 The Role of Structured Data in Knowledge Graphs28:04 The Competitive Landscape of E-commerce30:34 The Rise of TikTok as a Shopping Platform32:46 Different Types of Structured Data34:45 The Future of Structured Data and AI39:29 AI and Search: Bridging the Gaps43:01 Multimodal Search and Google Lens43:42 E-commerce and Structured Data46:43 TikTok E-commerce52:00 Structured Data's Internal Benefits01:02:02 Speakable Schema and Voice Search01:05:44 The Future of AI and Job Impact01:14:28 Conclusion and Future Guests

Why is AI search full of spam? Who will win the browser wars? | SEO podcast with Mark Williams-Cook

In this week's episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss the evolving landscape of search in the context of Large Language Models (LLMs), the challenges they bring, including A LOT of spam and how they are being manipulated in search.They talk about the potential future of AI search, and the implications for brands and consumers as well as the responsibilities of monitoring and mitigating misinformation, the need for in-depth product data, and the feasibility of AI taking over transactional tasks.Sponsored by fatjoe:Are you ready to get started? Sign up for your free fatjoe account: https://fatjoe.com/References:Use The Brand Control Quadrant To Reclaim Your Brand Narrative: https://www.youtube.com/watch?v=mMx3u6fgg5wWhy OpenAI & Perplexity want clickstream data: https://www.linkedin.com/posts/myriamjessier_ai-search-marketing-activity-7348972981231988738-jDHIHacked sites and expired domains are being cited by ChatGPT: https://digitaloft.co.uk/hacked-sites-and-expired-domains-are-being-used-as-chatgpt-sources/00:00 Introduction and banter01:28 Discussing LLM Spam and Manipulation02:16 Sponsor Message: Fatjoe03:59 The Uses of LLMs in Search06:03 Challenges and Future of AI Search16:38 Phishing and Security Concerns with LLMs19:54 Responsibility and Brand Protection24:47 The Future of AI and Search31:10 Damage Control in the Age of Generative AI31:41 LLMs are Leaky Buckets32:48 Firefighting Tools for AI Errors34:22 The Importance of Brand Reputation35:15 High-Value Leads and Conversion Rates36:46 Misleading AI Conversations37:27 SEO Strategies for E-commerce40:14 The Future of AI in E-commerce44:33 The Impact of AI on Consumer Behaviour47:23 Concluding Thoughts and Upcoming Events

Marketing Communication Skills That You Need To Know | Salvatore Manzi

Jack Chambers Ward dives into the critical nuances of internal communication with renowned communications coach Salvatore Manzi.Salvatore shares valuable insights on the 'rule of 10 seconds' in business meetings, the importance of structure in creating genuine connections, and the method of speaking to the shared interests of your audience.They also discuss practical tips for reducing cognitive load, including scheduling white space and using mind mapping tools like X Mind.This conversation is essential for anyone in SEO, digital marketing, or any fast-paced tech environment looking to enhance their communication skills.Sponsored by fatjoe:Are you ready to get started? Sign up for your free fatjoe account: https://fatjoe.com/Follow SalvatoreWebsite: https://www.salvatoremanzi.com/LinkedIn: https://www.linkedin.com/in/salvatorejmanzi/Book: https://www.clearandcompellingplaybook.comSalvatore’s recommendationsMind mapping tool - X-Mind: https://xmind.appThe Impactful Engineer Podcast: https://impactfulengineer.buzzsprout.com/00:00 The Rule of 10 Seconds01:28 Introduction03:02 Sponsor: Fatjoe04:49 Welcome Salvatore Manzi05:21 The Importance of Communication in Tech Teams08:59 Adapting Communication Styles11:03 Managing Cognitive Load18:56 Creating Inclusive Spaces for Neurodivergent Individuals36:19 Understanding the Importance of SEO Jargon38:14 Introducing the HIP Framework40:20 The Power of Structure in Communication46:07 Managing Overwhelm and Meeting Efficiency52:00 The Art of Saying No57:43 Metaphors and Mind Mapping01:00:25 Recommendations01:02:21 Conclusion and Upcoming Guests

Video Content is Crucial for SEO and Social Media Strategies in 2025

In this episode, host Jack Chambers-Ward is joined by Harry Evans from Twelve Twenty Five to discuss the significance of incorporating video content into SEO and social media strategies for 2025.Together, they explore why video content is a game-changer, share practical tips to get started, and provide insights on engaging your audience effectively.The conversation covers real-world examples, actionable advice, and touches on evolving technologies in digital marketing.00:00 Introduction03:46 Welcome Harry Evans05:16 The Importance of Video in SEO and Social Media07:36 Real People, Real Impact11:19 The Future of Video and Marketing Strategies18:05 Client Success Stories and Practical Tips41:17 The Two-Slice Toaster Dilemma41:25 Marketing to Different Demographics42:03 The Evolution of Brand Representation44:05 Creating Engaging Video Content45:17 Finding Your Voice on Camera46:11 Overcoming the Fear of Recording47:54 Practical Tips for Video Content Creation54:17 The Importance of Consistency01:01:13 Recommendations and Tools01:12:58 Upcoming Episodes and ConclusionLinks to follow Harry:Twelve Twenty Five: https://www.twelvetwentyfive.io/Care Launch: https://www.carelaunch.uk/LinkedIn: https://www.linkedin.com/in/h-evans/Harry's recommendations:Handbrake - Open source video encoding: https://handbrake.fr/How to Win Friends & Influence People: https://www.goodreads.com/book/show/4865.How_to_Win_Friends_and_Influence_PeopleThe One Thing: https://www.goodreads.com/book/show/16256798-the-one-thing

Redefining SEO: The Future of Search and Discoverability with Ramon Eijkemans

Jack Chambers-Ward is joined by Ramon Eijkemanns to discuss how to calculate the value of SEO traffic and if SEO needs rebranding. They explore the value of SEO traffic, the potential need for rebranding within the industry, and how metrics like market share and opportunity cost are redefining the field.Ramon shares fascinating insights from his 20+ years in search marketing, including how to better calculate and communicate the true value of organic traffic. They also discuss the impact of AI and LLM on search behaviour and consumer visibility. Plus, Ramon shares his unique Blade Runner story!Don't forget to like, subscribe, and engage with the podcast!Follow RamonWebsite: https://eikhart.com/LinkedIn: https://www.linkedin.com/in/ramoneijkemans/ Bluesky: https://bsky.app/profile/eikhart.com Ramon’s RecommendationsMistral: https://mistral.ai/Self help Singh: https://www.youtube.com/@selfhelpsingh LinksJack’s MMA fight for charity: https://justgiving.com/page/jack-chambers-wardSpotify: https://open.spotify.com/show/4AILSpWLI74daOhECb8Hm0?si=3e16881117234da5 Apple Podcasts: https://podcasts.apple.com/gb/podcast/search-with-candour-seo-podcast/id1456880812 00:00 Introduction04:57 Ramon Eijkemanns' Background07:03 SEO Opportunity Cost09:02 Market Share and SEO11:05 Challenges in Calculating SEO Value17:33 The Future of SEO and AI39:18 Technical SEO Campaign Success40:19 Rebranding SEO41:35 The Evolution of SEO Practices44:01 The Importance of Results Over Methods44:45 Rebranding the SEO Profession47:58 SEO Job Titles and Industry Perceptions51:40 Client Expectations and Industry Trends56:45 Blade Runner and the Journey into SEO01:03:53 Ramon’s Recommendations01:10:49 Upcoming Guests and Final Thoughts