Marketing to Millionaires

EP 036 Dr. Joseph Michelli: The Gold Standard in Customer Service

My guest, Dr. Joseph Michelli is a world renown speaker, author and consultant who shares his knowledge of exceptional business practices with corporate leaders to develop productive workplaces with a focus on customer experiences. He is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. One of my favorite books he wrote is The New Gold Standard. It’s a must for training my team to specifically learn how to adopt the principles of the Ritz-Carlton level of customer care and service, which is essential for servicing our affluent clientele. Our discussion starts with Dr. Michelli telling us about customer service. And by sharing examples from some of the companies he has consulted with he describes what is important for our affluent market - the journey to a great customer experience. According to Dr. Michelli, a great customer experience is when companies and their employees meet customer expectations and exceed them. They develop emotional connections and then customized the service delivery to the wants, needs and desires of their customers, both stated and unstated. In my opinion, a great customer service experience is not some strategy that’s “nice to have.” It’s a requirement if you want to build loyal, affluent customers. Dr. Michelli’s new book, Stronger Through Adversity is really fascinating. In our conversation we did a deep dive about leadership: · Some of the challenges company leaders are facing because of Covid. · How leadership is changing. · How it relates to how we work with each other, as well as our clients. · The opportunities and need for investing in elevating experiences. In the process of writing this book Dr. Michelli interviewed 140 leaders of major corporations around the world. The goal of the book is to help current and future leaders manage in times of crisis and beyond those critical times to position their brands for lasting success. I hope you will be inspired by our stimulating and thought-provoking conversation. Enjoy the show! Links Mentioned: Marketing to Millionaires Success Circle on Facebook Dr. Michelli’s new book, Stronger Through Adversity https://www.josephmichelli.com/stronger-through-adversity/ Connect with Dr. Joseph Michelli Website: https://www.josephmichelli.com/speaking/ Facebook: https://www.facebook.com/TheMichelliExperience Connect with Kelly Website: www.MarketingToMillionairesPodcast.com Facebook: www.facebook.com/officialkellyoneil Instagram: www.instagram.com/officialkellyoneil/ Linked In: https://www.linkedin.com/in/officialkellyoneil/ YouTube: https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 035 Troy Howard: How to Use Social Proof to Seal the Deal with Affluent Clients

More than ever, people make purchases based on social proof. That’s especially true of affluent buyers. My guest today is one of my partners, Troy Howard, owner of So Tell Us, an industry disruptor in online reviews and referrals. Troy has always had a passion for combining technology and marketing, leading him from selling yellow page ads to becoming the youngest executive of a publicly traded marketing company producing over $160-million in annual revenue. Troy ultimately started his own marketing agency with 3,800 clients in 27 countries. Troy’s current business is called So Tell Us, the world’s only software review platform that lets businesses instantly capture video, audio and written reviews from their customers using an app in less than 30 seconds. The very best reviews are automatically marketed online for businesses through their website, social media sites and search engines. This combination of video reviews, powerful review marketing and automated referral system has changed the review industry as we know it. During our conversation, you will learn: Why social proof is so important. How social proof is almost as powerful as a personal referral. How social proof increases profit. How social proof can even be better than a personal referral. How social proof increases profit. Enjoy the show and the generous offer from Troy noted below! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook Free: So Tell Us Lite Account plus the ebook: The Power of Online Reviews (Value: $499) Connect with Troy Facebook: https://www.facebook.com/sotellus/ Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 034 Ryan Fenn: How to Effectively Use Mobile Marketing with Affluent Clientele

I recommend mobile marketing for my clients that own a company that’s my size or larger. It’s also a great marketing tool for new entrepreneurs. Mobile marketing, or as Ryan Fenn calls it “conversational marketing” is a mix of automation and human interaction. Ryan is one of my partners and a master at mobile marketing. Ryan is the President of Chiirp Mobile Marketing. His success includes building multiple successful online courses that sold exclusively through text message marketing. His first course did $1.4 million in sales with only a $250-thousand Facebook ad spend. He built CHIIRP, a software platform that automates outbound marketing with a focus on text messaging. That platform and how it’s used makes mobile marketing so effective with the affluent market. It has been a game changer in my business and I recommend you try it with your affluent clients. In our very thorough conversation, you’ll learn: · The "kiss of death" when marketing to the affluent and how mobile marketing helps you avoid that. · How mobile marketing cuts to the chase and speeds up the conversation with your affluent clientele. · The two most important needs of the affluent market and how mobile marketing delivers. · How to stay legal with mobile marketing. Enjoy the show and take advantage of Ryan’s very generous offer! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook Special Discounted Price on Chiirp Single User Subscription - Get It for only $149/Month (Actual Price: $400) Connect with Ryan Facebook: http://facebook.com/chiirp Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 033 Jordan McAuley: How to Get Celebrity Clients

The idea of contacting a celebrity to endorse or showcase your product or cause can be intimidating. But it’s not impossible. And getting a celebrity client to become your affluent client is a real possibility. For the past ten years, I’ve relied on Jordan McAuley for his expertise to help me make inroads to reach celebrities and influencers. Jordan is the founder of Contact Any Celebrity, an online database that helps entrepreneurs, marketers and small businesses contact celebrities, influencers and public figures. He is the editor of The Celebrity Black Book and author of Secrets to Contacting Celebrities: 101 Ways to Reach the Rich & Famous, plus Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility, and Star-Powered Publicity. Jordan’s books and services have been featured by American Express OPEN, The Associated Press, CNN, E! News, Entrepreneur Magazine, Forbes, Fox News, Investor's Business Daily, New York Daily News, The 4-Hour Workweek, The Guardian UK, USA Today and more. During our conversation, you will learn: How marketing to celebrities is an untapped-resources that anyone can access. The three best tips for accessing and converting celebrities to clients. The easiest celebrities to target and why they are the best. The little secret of many celebrities and how you can make that work for you. The ONE THING that celebrities cherish and if you do it right will make them your raving fan. I hope you will put Jordan’s expertise and advice into your projects. And take advantage of his very generous gift. Enjoy the show! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook 7 Days FREE Trial Access on Private Online Database Of 59,000+ Celebrities, Influencers & Public Figures Worldwide (Value $297) Connect with Jordan Twitter: @contactcelebs Instagram: @jordanmcauley Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 032 Karen Yankovich: Three Strategies to Book Appointments on LinkedIn with Affluent Prospects

The LinkedIn strategist and expert I depend on is Karen Yankovich, CEO of Uplevel Media. Karen’s company is a LinkedIn marketing firm delivering profitable, cutting-edge LinkedIn strategies. A popular trainer and international speaker, Karen’s social media advice and expertise can be found in guest contributions to Costco Connection, Huffington Post, Social Media Examiner and Career Talk Radio on Sirius XM Radio. She is also the host of the popular podcast “Good Girls Get Rich.” We had a really interesting conversation with a number of insights including: · Why LinkedIn is currently THE hottest place to reach affluent clientele. · How to mine LinkedIn to mimic referral-based marketing (the best kind). · How to build solid trust at first glance for your brand through expert profile-development. · What a high-converting lead relationship management strategy looks like with the busy affluent market. · Why you should not look at LinkedIn as social media, but as virtual networking and how that makes a HUGE difference. I’m sure you’ll learn a lot from our conversation and I hope you will participate in the special marketing technique that Karen shares. Enjoy the show! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook Get Started On LinkedIn E-Book (Value: $500) Live Q&A LinkedIn Profile Optimization (Value: $500) Connect with Karen Linkedin.com/in/karenyankovich Twitter.com/karenyankovich Facebook.com/karenyankovich Instagram.com/karenyankovich Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices