Bridge the Gap™ by Revenue Reimagined

Episode #108 Scaling Without Selling Your Soul: The No-BS Guide to Culture-Driven GTM ft. Earl Foote

What if building a high-growth business didn’t mean burning out your team or selling your soul? In this episode of Bridge the Gap, we sit down with Earl Foote, Founder & CEO of Nexus IT, to talk about why values-driven leadership isn’t soft — it’s a go-to-market weapon. Earl built a 27-year IT powerhouse on culture, conviction, and calling BS when he sees it. We talk about burnout as a sign of misalignment, why work-life balance is a lie, how to build GTM teams that last, and why most leaders still don’t get it.Follow Earl: https://www.linkedin.com/in/earlfoote/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Episode #107 Why Humor Is the Most Underrated Sales Tool | Will Aitken

Can being funny actually close deals? Will Aitken — viral sales content creator, co-founder of Sales Feed, and CEO of WillAitken.com — joins us to expose why humor, humanity, and just the right amount of chaos might be the deadliest tools in modern sales. We dig into cold outreach tactics that actually work, the myth of the “perfect tone,” why most outbound fails miserably, and how being yourself is more effective than AI-polished pitches.Follow Will - https://www.linkedin.com/in/justwillaitken/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Episode #106 Stop Blaming Your SDRs – Why Your GTM Strategy Sucks (And How to Fix It) with Alex Olley

In this episode of Bridge the Gap, powered by Revenue Reimagined, we sit down with Alex Olley, Co-Founder and CRO of Reachdesk, to unpack why most outbound strategies fail and what the best GTM teams are doing differently.We go deep on: • The #1 outbound leadership mistake most companies make • Why gifting flops (and how to fix it) • The AI-powered SDR vs. the AI-SDR (yes, there’s a difference) • How to boost outbound ROI with less pipeline • Real-life processes you can steal to scale smarterWhether you’re a CRO, founder, or just someone who’s been traumatized by bad sales emails — this episode is your GTM therapy session. Follow Alex - https://www.linkedin.com/in/alexolley/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Episode #105 Enablement Is DEAD: Why Sales Teams Don’t Trust You Anymore with Sreedhar Peddineni

Sales enablement sounds great on paper. In practice? It’s a mess.In this episode of Bridge the Gap, we sit down with Sreedhar Peddineni, founder of GTM Buddy and co-creator of Gainsight, to pull apart everything wrong with enablement in modern GTM orgs — and how to fix it.From outdated content and AI hype to onboarding disasters and leadership blind spots, Shridhar holds nothing back. If you’re in sales, marketing, enablement, RevOps — or just tired of pretending like enablement isn’t a mess — this one’s for you.🚨 Topics We Cover:•Why enablement gets cut first — and what that reveals•What “just-in-time enablement” should actually look like•Why your team hates your onboarding (and they’re right)•How to tie enablement to revenue without lying to yourself•The biggest mistakes GTM leaders still make in 2025Follow Sreedhar - https://www.linkedin.com/in/sreedharpeddineniPS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Episode #104 Ex-SpaceX Exec Reveals the Secret to Scaling Without Breaking Everything ft. Michael Guymon

What do rocket launches, pharmaceutical supply chains, and your go-to-market strategy have in common? Way more than you think.In this episode of Bridge the Gap, we sit down with Michael Guymon, CEO of SQA Services and former SpaceX & Rocket Lab leader, to explore how elite organizations design systems that don’t crack under pressure. We dive into: • Why software teams should learn from rockets • How SpaceX embraced MVPs (yes, even in space) • Where most companies fail in scaling quality and operations • How to apply quality systems thinking to GTM strategy • What leadership under pressure actually looks likeIf you’re a founder, operator, or revenue leader tired of duct-taping growth together—this one’s for you.Follow Michael - https://www.linkedin.com/in/michael-guymon-4a773933/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.