Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More

Steal This Approach to B2B Website Optimisation

Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perform better, and how AI is actually helping us focus on what matters: converting the visitors who do reach your site into high-intent pipeline. Watch all episodes on YouTubeVisit the Websites Decoded listing on our website

Optimising Your Website for AI Search

In this episode of Websites Decoded, Phil explores how AI search is fundamentally changing B2B website discovery. As ChatGPT, Claude, Perplexity and Google AI Mode become the dominant research tools, traditional SEO approaches are becoming obsolete. Phil reveals three critical changes you need to make today: implementing schema markup properly, eliminating hidden content that AI crawlers can't see, and pivoting your content strategy from informational to "infomercial" content that gets your brand mentioned in commercial AI conversations. Watch all episodes on YouTubeVisit the Websites Decoded listing on our website

Why Your Website Messaging Isn't Working (And How to Fix It)

Your homepage message is the single biggest lever for B2B website performance, yet most businesses get it fundamentally wrong. In this episode, Phil breaks down exactly what messaging is, why it's so challenging to get right, and reveals three critical mistakes that kill conversions. You'll discover why trying to appeal to everyone means resonating with no one, learn when your clever strapline is actually hurting you, and understand why your messaging should evolve regularly rather than staying static for years. Watch all episodes on YouTubeVisit the Websites Decoded listing on our website

Is WordPress Actually Free?

In this episode, Phil is joined by Amanda McGrath, Blend's Commercial Director, to expose the hidden costs businesses face when choosing CMSs based on upfront savings rather than long-term value. They reveal how companies are spending £100k+ annually just keeping "free" WordPress sites running, whilst being locked into costly agency relationships and constant maintenance cycles.You'll discover why aiming to lower costs at the outset often maximises expenses later, and learn how to properly assess total cost of ownership before making critical CMS decisions.Watch all episodes on YouTubeVisit the Websites Decoded listing on our website

How AI is Reshaping B2B Websites (And What It Means for You)

In this episode of Websites Decoded, we look at how AI is already changing B2B websites in three key areas: how they're built, how people find them, and how buyers use them. We explore where AI tools are genuinely helping website teams work faster and where they're still falling short. We tackle the discovery challenge many B2B websites face as AI overviews answer more questions without sending traffic to your content. But we also explain why this might actually make your website more important, not less, as buyers who do visit are arriving with higher intent and moving faster toward conversion. You'll learn practical insights about using AI in your website creation process, understand why your website still matters even when AI handles research, and discover how to prepare your site for an AI-driven world.  Watch all episodes on YouTubeVisit the Websites Decoded listing on our website