Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

The biggest mistake in community building

Community-driven growth outperforms personality-based strategies by 3x in retention rates. Jon Levesque, CEO of Seeq, shares proven methodologies for building sustainable communities that scale beyond individual influence through systematic engagement frameworks. The discussion covers the audience-versus-community distinction framework, stage-sharing leadership models, and narrative positioning strategies that prioritize collective value over personal branding.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The End of the Directory Era

73% of travelers say influencer recommendations drive booking decisions, yet creators earn nothing from $3,000 vacations they inspire. Jon Levesque, founder and CEO of Seek, has built an AI-native platform that transforms saved social media into bookable itineraries while ensuring creators capture affiliate revenue from their influence. The discussion reveals how experience networks are replacing traditional directory models through direct creator-to-consumer attribution systems, AI-powered content translation into SEO-optimized web pages, and affiliate partnership frameworks that deliver 70% revenue shares to travel creators.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Game plan for making sure your brand wins visibility across AI and agent search

Enterprise brands face visibility challenges as AI and agent-led search reshape discovery patterns. Killian Dunne from Telepathic brings proven expertise in helping sophisticated SEO teams navigate multi-channel visibility strategies beyond traditional domain optimization. The discussion covers implementing an SEO hierarchy of needs framework to assess current capabilities before advancing to AI-optimized tactics, and developing comprehensive visibility strategies that extend beyond owned domains to include strategic placements across social channels and platforms like Reddit.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One word that sums up where AI search visibility is headed

AI search visibility faces unprecedented compression challenges. Killian Dunne, founder of Telepathic, explains how noise reduction in AI systems is forcing brands to distill their messaging into one or two core positioning statements rather than broadcasting multiple value propositions. The discussion covers strategic message compression frameworks for enterprise brands and attribution complexity management strategies as user search behavior becomes increasingly varied across AI-powered platforms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How will discovery look in 18 months with agents as primary users?

AI agents will replace traditional research within 18 months. Killian Dunne from Telepathic explains how agentic browsers from OpenAI and Google will fundamentally transform buyer discovery by autonomously navigating websites, analyzing reports, and making preliminary purchase decisions. The discussion covers the evolution from current AI summaries to full autonomous research capabilities and the shift from information presentation to active information acquisition on behalf of users.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.