She's The Business Podcast With Jessica Osborn

270 - The Secret to Confident Decision-Making For Creative Women with Michele Kasl

Have you found yourself putting everyone else’s happiness first, even in your own business? If you’re addicted to external approval - or worrying that your work isn’t “good enough” - this episode is one you can’t miss! Today, we’re chatting about the best ways to find success when you have “people pleasing” tendencies, especially for creatives, who commonly identify as people pleasers! Why does this instinct run so deep, and how is it shaping your results (without you even knowing)? I’m joined by the enigmatic Michele Kasl, a creative powerhouse who has run a successful digital and web design agency for over 20 years. She’s a true expert in branding, design, and guiding business owners to show up online as their best selves. Michele shares her own personal struggles with people pleasing and the strategies she’s used to create more joy, ease and success in her business! We’re going behind the usual surface level fluff, sharing real habits and practical solutions for rewiring those old patterns. Here’s just a taste of what you’ll hear in this episode: Why do creatives (and business owners) fall into the “chameleon” trap - and how can it hurt you in the long run? What’s the difference between adapting for clients’ happiness and losing sight of your own goals? How does perfectionism sneak in, making it nearly impossible to finish or share your work? Why saying “no” (and picking a specialty) leads to more freedom, better results, and happier clients? What simple mindset shifts can pull you out of comparison mode so you can finally trust your expertise? If you’ve ever hesitated to market yourself or struggled to set real boundaries, this episode will help you see things differently - and get you excited about showing up as YOU. Listen in for honest stories, practical insights, and a big confidence boost to help you break the people-pleaser pattern for good. Curious? Pop on your headphones and join us for this lively, honest conversation! About our guest: With a 20-year career in the dynamic arena of branding and design, Michele Kasl has an unparalleled ability to blend creativity with strategic insight. Her vast design and creative direction expertise includes web design and development, UI and UX design, AI tools, branding, print design, copywriting and illustration. She has been at the forefront of shaping identities across diverse industries, showcasing a deep understanding of the delicate balance between aesthetics and functionality. Michele is a Creative Suite master, innovative problem-solver, and is passionate about all things creative— specifically the power of telling a brand’s unique story through compelling copy and attention-grabbing visuals. Today, she helps business consultants and service-based pros drop the people-pleasing act and build brands that feel like home. Her work combines strategy, storytelling, and standout design, with just enough edge to cut through the noise. Michele’s superpower isn’t just beautiful websites — it’s helping clients OWN their voice, their value, and their vision. Connect with Michel: Business name & website link Premier Designs https://premierdesignsonline.com Monday Mantra (newsletter): https://mymondaymantra.com LlinkedIn: https://www.linkedin.com/in/michelekasl/ Youtube Channel: https://www.youtube.com/@pdupdate .....…….. Pricing Assessment Chat with Jessica Are you constantly second-guessing your prices? Feeling like you should charge more… but not sure what’s “too much”? Book a 20-minute Pricing Assessment Chat to get my help analysing your offers. By the end you'll: ✅ Find out if your price is too low or too high ✅ See if you’re missing hidden profit opportunities ✅ Feel confident your offer is priced in alignment with your goals 7 spots ONLY - first come, first served. BOOK NOW to secure yours > https://tidycal.com/jessicaosborn/chat-with-jess ................................................. Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast ......................................................... About your host: Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

269 - ONE Word That Will Change Your Marketing Results!

The most common complaint I hear is that marketing takes up too much time. And you’re not wrong if that’s you. The way most people do their marketing is highly ineffective. So today’s episode is designed to fix that! There’s actually a really simple principle that most people overlook, but once you know it you’ll completely change the way you approach your marketing strategy… …and trust me, it’s much more powerful than you might think when you hear it! It’s based on a well known phrase but we’re going to change one word in it to shift the meaning! The answer can revolutionize everything - from how you attract an audience to the clients you sign, and even your bottom-line results. So, what’s this word swap, and why does it matter? Listen in as I break down five key areas of your marketing, showing you exactly how this change can make your efforts more intentional, effective, and (finally!) less exhausting. Here’s what I cover in today’s episode: The faster way to create a scalable foundation for your business Why audience quality matters more than volume for your results - and your energy! What mistakes do most people make when creating content - and how can you avoid them? Why using tools (like AI) can help, but only if you’re keeping your personal touch front and center. You’ll walk away with a fresh perspective, practical actions, and a whole lot more clarity about what really matters for your marketing. That “five reels a day” pressure? You can let it go - and replace it with a focused, ease-filled strategy that works. Curious about the simple shift that changes everything? Hit play now and let’s rethink marketing together! .....…….. Pricing Assessment Chat with Jessica Are you constantly second-guessing your prices? Feeling like you should charge more… but not sure what’s “too much”? Book a 20-minute Pricing Assessment Chat to get my help analysing your offers. By the end you'll: ✅ Find out if your price is too low or too high ✅ See if you’re missing hidden profit opportunities ✅ Feel confident your offer is priced in alignment with your goals 7 spots ONLY - first come, first served. BOOK NOW to secure yours > https://tidycal.com/jessicaosborn/chat-with-jess ................................................. Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast ......................................................... About your host: Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

268 - How to Raise Your Prices Ethically and Grow Your Client Base

There’s few women who can put their hand on their heart and say that they’ve never struggled with their pricing decisions. If you ever found yourself agonising over your prices, tweaking numbers on your spreadsheet for hours, then dropping them by half when your prospect enquires …you’re definitely not alone! Pricing is such a silent struggle, especially for women in business like me, who grew up in a household where it was considered rude to discuss money! Today on She’s The Business Podcast, I’m breaking the taboo and talking openly about the topic most of us avoid: how to raise your rates ethically, keep your clients happy, and actually grow your business – all at the same time. Yes, it really is possible! I know that money talk can make us uncomfortable. It brings up all sorts of doubts, guilt, and that relentless inner critic. We worry about what our clients will think, whether we’ll lose them, or if we’ll sound greedy. But here’s the twist: charging too little doesn’t just hurt your bottom line - it can impact your energy, attract the wrong kind of clients, and even make you resent your business over time. So in this episode, I’m sharing what really works (based on years of experience and experiments!) when it comes to setting your prices right. If you’ve ever felt stuck, compared yourself to others, or dreaded making a change, this episode is for you. Here's what you’ll hear more about when you tune in: Why do women find it so hard to talk about pricing, and what hidden consequences does undercharging really have? What are the most common fears about raising your prices, and are they as logical as they sound? How can shifting your price actually attract higher-quality clients and open new opportunities you haven’t even seen yet? What mindset barriers pop up around “judgment” and how can you beat that inner critic at its own game? Why does standing out and differentiating yourself make pricing so much easier than just blending in with the crowd? All this and plenty of practical advice, without the gimmicky tactics or endless bonuses you see online. If you’re ready to feel confident and energised about what you charge, tune in now ......…….. Pricing Assessment Chat with Jessica Are you constantly second-guessing your prices? Feeling like you should charge more… but not sure what’s “too much”? Book a 20-minute Pricing Assessment Chat to get my help analysing your offers. By the end you'll: ✅ Find out if your price is too low or too high ✅ See if you’re missing hidden profit opportunities ✅ Feel confident your offer is priced in alignment with your goals 7 spots ONLY - first come, first served. BOOK NOW to secure yours > https://tidycal.com/jessicaosborn/chat-with-jess ................................................. Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast ......................................................... About your host: Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

267. How Subconscious Thought Habits Could Be Stalling Your Business Growth - with Amy Kemp

Ever considered that your subconscious is running the same program of thoughts and beliefs - on repeat? These are your ‘thought habits’ as described by Amy Kemp - and they have a huge (yet often ignored) impact on how you’re running your business. Maybe you can sense there’s something holding you back, but you can’t quite put your finger on it. Maybe you’ve tried to do more, try new tactics, change offers… yet nothing shifts your results? Well, strap yourself in, we’re tackling this one head on: why you can’t simply outwork your thought habits! I invited Amy onto the show because she’s an absolute expert in this space. Amy Kemp is a Certified Habit Finder Coach, author of “I See You”, and someone who has helped countless entrepreneurs and leaders uncover what’s happening inside their minds and how that’s affecting their results - without them even realizing it. She’s got a wealth of inspiring stories and practical wisdom that will seriously make you rethink what’s really getting in your way. Here’s a taste of what we unpacked in this episode: Why you can’t just hustle your way to the next level - and what might be happening under the surface that’s stopping your growth. What subconscious thought habits actually are (hint: most of us have no idea we’re even running them) and how they show up in our business and life. How changing your automatic thought patterns can unlock new results, and how Amy’s unique assessment tool can help you spot your hidden habits. Why high-achieving women often fall into patterns of overwork, perfectionism, or people-pleasing, and the personal story behind Amy’s own wake-up moment. How to know if it’s time to explore your own thought habits - and some simple ways to start catching them in action. If you’ve ever wondered, “Why do I keep getting stuck here?” or “What needs to change for me to create more ease and success?” then this conversation is one you don’t want to miss. Curious? Tune in and let’s see what your brain’s really been up to! About our guest: Amy Kemp is the Owner and CEO of Amy Kemp, Inc., a growing company dedicated to helping leaders and business professionals transform their thought habits to improve both their work and personal lives. As a certified Habit Finder coach, Amy has guided over 300 female business leaders through Encounter, a four-month small group program designed to replace unhealthy thinking patterns with empowering and productive ones. Beyond this, she has coached hundreds of leaders one-on-one and worked with leadership teams from both small and large organizations, helping them align mindset with purpose and performance. Amy also offers two engaging online courses each year, in the fall and spring, that challenge participants to explore self-awareness and personal growth. These courses provide an accessible way for clients to experience her coaching philosophy. Popular topics include “Money Is a Mirror” and “A Boundary Is Not a Wall.” In addition, Amy is the author of I See You: A Guide for Women to Make More, Have More, and Be More—Without More Work (released February 29, 2024). Through her book, Amy invites readers to discover the same transformative principles that have empowered her clients to think differently, live intentionally, and lead with confidence. Connect with Amy: Instagram: https://www.instagram.com/amykempinc LinkedIn: https://www.linkedin.com/in/amy-kemp-7842a1a6/ Website: https://amykemp.com/ Take the Habit Finder for FREE: https://habitfinder.com/coach/amykemp/ ................................................... ARE YOU TIRED OF CHASING CLIENTS? Join me for my most popular FREE training where I uncover the exact things you need to attract a stream of quality clients! In the Magnetic Formula you’ll get the 5 part blueprint that doesn’t require you to learn yet another social media method. Instead you’ll discover how to strategically position your premium offers so the right clients seek YOU out! Register: https://www.jessicaosborn.com/tmf ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast ......................................................... About your host: Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

266 - Superpowers vs Toxic Traits of High Achievers in Entrepreneurship

Are you someone who’s always found yourself in the high-achiever camp - ticking boxes, reaching goals, maybe being a little harder on yourself than you’d ever admit? If so, this episode is especially for you. I’m revealing some home truths about what it really means to be a high achiever in business, warts and all. We’re talking about why your strongest traits might be both your greatest strengths and the sneaky culprits slowing your progress. In today’s episode, I’m sharing honest stories from my own journey - moments where my high-achieving mindset helped me break through and times when it actually held me back. If you’ve ever found yourself frustrated, watching others “fly ahead” while you’re quietly wondering, “Why am I not further along by now?” then stick around. I promise, you’re not alone, and there’s a good reason behind it. Here’s a taste of what I chat about in this episode: Why do some of our top strengths turn into our biggest obstacles in entrepreneurship? (And what can we do about it?) What are the classic “toxic traits” high achievers need to watch out for - like thinking, “I already know this,” or refusing to ask for help? How can you spot when your drive and capability are actually holding you back, especially when it comes to letting go and getting support in your business? Why is it so vital to check if your business foundations are strong enough for the next level (or are you still building on “one-storey” foundations when you want a “five-storey” business)? How can a mastermind or strategic community help you finally move past those hidden roadblocks - even if you’ve “done this before?” Curious which of these high-achievers’ self-sabotaging habits you might be living into, and how you can flip them into true superpowers? Grab your coffee, put your feet up, and let’s have a real conversation about what makes success sustainable and fun. Listen in - I can’t wait to share this with you! ..................................................... ARE YOU TIRED OF CHASING CLIENTS? Join me for my most popular FREE training where I uncover the exact things you need to attract a stream of quality clients! In the Magnetic Formula you’ll get the 5 part blueprint that doesn’t require you to learn yet another social media method. Instead you’ll discover how to strategically position your offers so the right clients seek YOU! Register: https://www.jessicaosborn.com/tmf ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast ......................................................... About your host: Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach