She's The Business Podcast With Jessica Osborn

256 - How to Identify Your Ideal Coaching Client

Are you struggling to nail down who your ideal client actually is? While it's very normal to have this struggle, it's also one of the most important things for you to master because - think about it, how can you create the right offers, messaging or sales processes if you don't know who they are? How much easier would it be to decide which marketing platforms to focus on if you knew exactly who you wanted to reach? Unfortunately, the advice that's out there when you search Google, or ask your AI for help, sends you in the wrong direction! They say to review your past clients - yet if you're focused on your past clients when you define your future ideal client, you’ll find yourself attracting more of the same – clients who are “okay,” but not inspiring, committed, or the right fit for what you truly love to do. And that's why so many feel stuck, or run a business they don't love, because they never allowed themselves to step away from what has been and define the future from a place of vision. Imagine - feeling excited about the people you work with, not drained by the “meh” average! In this episode, I challenge the usual advice and share practical questions you should be asking yourself to spot the person who actually lights you up. We talk about imagining the dream scenario – not just who will pay you, but who genuinely clicks with your values and brings out your best work. Here’s a taste of what you’ll hear when you listen in: Why following the standard advice to analyse your current clients can limit your future success What separates your ideal client from “just anyone who will pay” (spoiler: it’s more than their wallet) How to flip your thinking from focusing on broad demographics to zeroing in on traits and values that matter most to you What questions I use to get beyond the surface and really uncover what makes someone the perfect fit If you’re tired of generic advice and want real, actionable steps to finally build your business around people you actually want to help – you won’t want to miss this episode. Listen in and let’s rethink your ideal client together! ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast ......................................................... About your host: Jessica Osborn is a strategic business coach with over 25 years' professional marketing experience. She specialises in online coaching, education and services businesses. Her popular Business JAM program helps you create a sell-out signature program that gives you the undeniable authority you need to stand out in your niche and attract high quality clients with ease. As a mother of 2, she believes in a less work, more life approach to business, promoting strategies that help you reach 6+ figure years in less than 20 hours a week. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

255 - How To Find Your Niche in 3 Steps (and what NOT to do!)

Are you still the “best kept secret” in your niche? Maybe your clients often tell you you’re a hidden gem, but you just can’t seem to get the recognition as the go-to expert… yet. If you feel like you’re holding back from stepping into the spotlight, you’re not alone (and you’re exactly who I made today’s episode for). In this episode, I’m sharing why so many high-achieving women hesitate to claim their expertise - even when they’re more than qualified, and how our own minds (and those “Tall Poppy” cultural stories) keep us playing small. You’ll hear exactly what you need to know so you can move past those doubts and start being seen for who you really are. Here’s a sneak peek at what’s included in this episode: Why do so many smart, capable women question their expertise? I unpack the stories we tell ourselves about needing more proof, experience, or qualifications - and why waiting for “enough” never works. What’s really stopping you from calling yourself an expert? From the pressure to know “everything” to the fear of choosing the wrong thing, I break down the hurdles that keep us stuck on the sidelines. How do you know if you’re ready to be seen as an authority? I share my own journey of feeling like I had to fit into a box and how true confidence actually comes from trusting what you already know. What if your niche evolves (or you want to pivot)? Spoiler: your expertise isn’t fixed - and I’ll show you how refining your focus can make stepping up so much easier. If you’re ready to stop second-guessing yourself and finally claim your authority, you’ll love this episode. Plus, I invite you to a brand new challenge designed to help you zero in on your expert zone (details inside!). Ready for that next step? Listen in—I can’t wait to help you get seen for who you truly are. ……................................................. Mentioned in the episode: Niche Buster 7 Day Challenge: starting 4 August! Get your spot now, and use coupon “STBCODE” for a podcast-only special rate! Https://www.jessicaosborn.com/nichechallenge ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast ......................................................... About your host: Jessica Osborn is a strategic business coach with over 25 years' professional marketing experience. She specialises in online coaching, education and services businesses. Her popular Business JAM program helps you create a sell-out signature program that gives you the undeniable authority you need to stand out in your niche and attract high quality clients with ease. As a mother of 2, she believes in a less work, more life approach to business, promoting strategies that help you reach 6+ figure years in less than 20 hours a week. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

254 - Finding Your Market Sweet Spot Where Your Ideal Clients Are Waiting

Have you ever felt like there’s an invisible wall between you and your dream clients? You know you can help so many people, but somehow, you’re just not being seen or heard, almost like you’re standing right next to the sweet spot in the market, but not quite in it yet. If that sounds familiar, this episode will help you get clarity and take action. Right now, there’s a lot going on in the world, uncertainty, fear, global changes that affect how we all do business. But what if I told you that despite all of that, people are investing in themselves more than ever before? The numbers show it: annual growth in coaching, self-improvement, and development are between 9% and 17%! And we’re talking mega billion dollar industries here. So why aren’t your ideal clients signing up with you? In today’s episode, I talk about how to put yourself exactly where you need to be- right in your “expert zone” - so your future clients can see you, trust you, and know you’re the right guide for them. Here’s a taste of what you’ll gain from this episode: Why are so many of us invisible to our perfect clients, even when demand is rising? What does it really mean to find your market sweet spot, and how is it different from just “picking a niche”? How can you get clear on your expert zone so you become the go-to choice, not just another face in the crowd? What simple mindset shift can help you move past fear and step confidently into your authority? How do you know when you’ve truly landed in your expert zone (hint: it feels a lot like finding the perfect pair of jeans, or that once-in-a-lifetime wedding dress)? If you’re ready to clear the confusion, stop blending in, and want to finally claim your place in the market where your dream clients are waiting - don’t miss this episode! ……................................................. Mentioned in the episode: Niche Buster 7 Day Challenge: starting 4 August! Get your spot now, and use coupon “STBCODE” for a special podcast listener earlybird price! Https://www.jessicaosborn.com/nichechallenge ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast ......................................................... About your host: Jessica Osborn is a strategic business coach with over 25 years' professional marketing experience. She specialises in online coaching, education and services businesses. Her popular Business JAM program helps you create a sell-out signature program that gives you the undeniable authority you need to stand out in your niche and attract high quality clients with ease. As a mother of 2, she believes in a less work, more life approach to business, promoting strategies that help you reach 6+ figure years in less than 20 hours a week. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

253 - The #1 Mistake Sabotaging Profits in Women-Led Businesses with Tana Kramer

The diagnosis you never want to hear from your accountant: your business is an expensive hobby! Instead of creating profit and freedom that supports you to live your life, it might feel more like it’s taking over and keeping you from what you really want to be doing… right? If you’ve ever wondered what profitable businesses are really doing differently - or if you just wish finances felt a little less intimidating - this episode is made for you. This week, I’m sitting down with Tana Kramer, profitability consultant and founder of TK Solutions. Tana isn’t your typical finance expert. She’s warm, energetic, and passionate about helping women design businesses that actually fund the life they want - whether that's more freedom, more time, or even travelling the country with an RV (yep, she’s done it!). With decades of experience across industries from content creation to wellness clinics, Tana knows exactly where business owners get stuck…and how to help them get clear and confident with their numbers. Here’s a taste of what we’re unpacking in this conversation: Why does profitability matter far more than just “making money” - and what’s the real difference between revenue goals and profit goals? What’s a profitability consultant actually do that your accountant doesn’t - and how can this relationship transform your business decisions (and your stress levels)? How do you start identifying the hidden leaks or outdated activities that might be draining your profit (and your energy) without you even realising it? What are some easy, non-scary routines to build your confidence with finances - even if spreadsheets make you want to run and hide? How did Tana build a flexible, location-independent business - without sacrificing client results (and what practical steps can you take to do the same)? Ready to lighten the mental load, banish the overwhelm, and start seeing your business produce the income you know is possible? Tune in for practical tips, warm encouragement, and stories that might just inspire your next big step. Listen in - I promise, finance can be fun! About our guest: Tana Kramer, founder of TK Solutions, is a Profitability Strategist and Guide who has dedicated her career to empowering entrepreneurs, especially women leaders, to achieve sustainable growth and financial success. From answering phones at her father's small-town glass shop to managing complex financial operations for large companies, Tana’s journey reflects her deep-rooted passion for helping businesses thrive. With a bachelor’s degree in Business Administration and Management from Arizona State University and decades of experience across diverse industries—including content creators, personal development leaders, service providers, and lifestyle apparel brands, to name a few—Tana brings a wealth of knowledge to her work. She excels at streamlining operations, improving efficiencies, and delivering strategic financial insights that drive profitability. Tana’s unique approach combines her practical expertise with a commitment to helping entrepreneurs align their businesses with their lifestyle goals, creating a foundation for both professional and personal success. Connect with Tana: TK Solutions: https://tanakramer.com/ Instagram: https://www.instagram.com/tanakramer/ LinkedIn: https://www.linkedin.com/in/tanakramer/ Free Private Podcast - Unlock the Secrets to Financial Success and Sustainability: https://tanakramer.com/financial-wellness-podcast/ ..................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast ......................................................... About your host: Jessica Osborn is a strategic business coach with over 25 years' professional marketing experience. She specialises in online coaching, education and services businesses. Her popular Business JAM program helps you create a sell-out signature program that gives you the undeniable authority you need to stand out in your niche and attract high quality clients with ease. As a mother of 2, she believes in a less work, more life approach to business, promoting strategies that help you reach 6+ figure years in less than 20 hours a week. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

252 - How to Spot Growth Blockers In Your Business

Have you ever wondered why your business growth feels stuck, even though you seem to be working harder than ever? Maybe you sense there’s something holding you back, but you’re not quite sure what it is. Today, I’m chatting all about these “growth blockers” and how to spot them—so you can finally let go of what’s weighing you down and set your business free. It’s a bit like taking off in a plane. Business growth, just like a flight, needs a big push of energy to get off the ground, but once you reach cruising altitude, you don’t need as much energy to keep going. If you keep pushing at full throttle without shifting gears, you’ll end up exhausted - or worse, burnt out. So let’s talk about how to identify what’s stopping you from reaching that smooth riding level. Here’s a taste of what I’ll cover: Why is it so important to look for growth blockers? I’ll explain why even with the best attitude, your business structure or offers might be the real culprit. What are the practical signs there’s something slowing you down? I’ll share how numbers, your business model, or certain clients and offers might be quietly holding you back. How can you figure out what to stop, start, and continue? Get the three-category system I use with my clients to free up time, energy, and profits. What are the metrics that really matter? Let’s look past Instagram likes and followers to find out what’s truly working and what’s just distracting you. How can streamlining make things easier without losing your personal touch or customer experience? If you want to know how to uncover and remove the big rocks from your business backpack, this one’s for you. Tune in now! ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast ......................................................... About your host: Jessica Osborn is a strategic business coach with over 25 years' professional marketing experience. She specialises in online coaching, education and services businesses. Her popular Business JAM program helps you create a sell-out signature program that gives you the undeniable authority you need to stand out in your niche and attract high quality clients with ease. As a mother of 2, she believes in a less work, more life approach to business, promoting strategies that help you reach 6+ figure years in less than 20 hours a week. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach