SOS with Sonja Rasula

#508 Connecting with Customers Online

Josie Stewart runs The Luminous Pets with her husband, and together they make pet bandanas that are more comfortable than traditional ones, fitting a wider range of cat and dog shapes and sizes. They’ve done really well this year and are on track to more than DOUBLE what they made last year! But the majority of their sales still come from in-person markets, where they are able to connect and engage with customers to educate about what sets their brand apart. Josie wants Sonja’s help to improve their brand’s website and social media presence to hook customers 24/7 virtually. Listen as Sonja shares ideas for how to push your origin story and mission front-and-center online and on social media in a way that connects with people and convinces them to buy. Lifeline Links:  Sonja's Instagram & Newsletter Work in Progress  The Luminous Pets Instagram, Website Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit www.constantcontact.com/unique for our exclusive deal to save up to 40% off annual fees for life!  SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo

#507 Eliminate Confusion to Grow Bigger, Faster!

Sonia Smith Kang is in her eighth year of business with her multicultural children’s fashion brand, Mixed Up Clothing. She started the company because she wanted her children to be able to see themselves and their multicultural background in their clothing. Her brand can be found in retailers including Macy’s and Belk and she’s gotten some great press attention! But business never stops and she is ready to take a BIG leap with her company. Sonia wants help with pitching to more retailers and scaling up financially.  In this episode, Sonja takes a deep dive on Mixed Up Clothing’s Instagram page (which on first-glance looks like a media or content company) and gives pointers for how to make the products shine to better attract retailers. And, she encourages Sonia to take a step back and think about the legacy she’s creating with her business, and to consider rebranding for the next step in the brand’s history. Lifeline Links:  Sonja's Instagram & Newsletter Work in Progress  Mixed Up Clothing Instagram, Website Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit www.constantcontact.com/unique for our exclusive deal to save up to 40% off annual fees for life!  SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo

#506 Take Advantage of Customer Loyalty!

Elizabeth Vu runs Félin Lune Apothecary, an environmentally conscious beauty brand selling alternatives to traditional beauty products, such as shampoo and conditioner, without all the wasteful packaging. She has a very loyal customer base but her products are so long lasting that she needs to constantly attract new customers to keep up momentum!  Elizabeth is worried that something about her online marketing strategy is no longer working and needs Sonja’s advice on how to convince potential customers to try her products. Listen as Sonja gives strategic tips for how to entice new customers while getting current, loyal ones to make bigger purchases and buy as gifts.  Lifeline Links:  Sonja's Instagram & Newsletter Work in Progress  Félin Lune Apothecary Instagram, Website Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit www.constantcontact.com/unique for our exclusive deal to save up to 40% off annual fees for life!  SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo

#505 Polish Your Products, Push Your Story

Krystal Flores runs Soy Latina Candles, a non-toxic luxury fragrance brand that sells candles, perfumes, body oils, and more. She’s ready to take the next step in growing her business and needs Sonja’s advice on her email marketing strategy - she doesn’t want to send too much email, making people unsubscribe!  Sonja, of course, dishes out great tips for how to use email marketing to build brand recognition and juicy subject lines that entice people to click. BUT, she first gives Krystal a hard truth about some inconsistencies in her product packaging that don’t align with the elegant aura of her brand as a whole. Sonja encourages Krystal to think bigger while still keeping the homemade feel by incorporating more storytelling about the “why” behind the brand into her website and emails.   Lifeline Links:  Sonja's Instagram & Newsletter Work in Progress  Soy Latina Candles Instagram, Website Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit www.constantcontact.com/unique for our exclusive deal to save up to 40% off annual fees for life!  SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo

#504 Elevate Your Website, Attract More Sales

Lesly Ramos runs Cositas PDX making gorgeous and intricately detailed polymer clay earrings and other small trinkets inspired by her Mexican culture. She recently went full time with the business to step it up and wants Sonja’s help with presenting her brand more professionally at this new level. She’s in the middle of transitioning from selling on Etsy to having a standalone website and Sonja gives her crucial advice for solidifying and improving her online presence through stunning - yet easy and inexpensive - product photography. And of course, Sonja gets real with Lesly about the truth behind imposter syndrome and gives her tips for how to overcome it. Lifeline Links:  Sonja's Instagram & Newsletter, Work in Progress  Cositas PDX Instagram, Website, Etsy Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit www.constantcontact.com/unique for our exclusive deal to save up to 40% off annual fees for life! SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo