Sharp Vision

Sharp Vision

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Sharp Vision with Twenty5 dives into the benefits of prioritizing project pricing in business strategy and why it matters. Here at Twenty5, our mission is to empower businesses by optimizing their pricing and estimating systems, ultimately saving valuable time and increasing profitability. Listen for tips to managing bids and proposals, as well as insights and knowledge from pricing professionals. Visit us at https://www.twenty5.com/

Episode List

The Twenty5 Origin Story with co-founders, Richard & Magnus

Mar 2nd, 2026 9:00 AM

Hear from Twenty5's co-founders, Richard Minney and Magnus Bjorendahl on how Twenty5 came to be. Exactly 8 years ago, in the same city of San Diego, Twenty5 was born from scribbled ideas on a napkin and years of SAP experience and industry expertise. This is a wonderful conversation between our founders as they reflect on the growth of Twenty5, lessons they've learned along the way, and what's in store for the future.Follow Twenty5 on LinkedIn.

How ZS is transforming their pricing strategy using Twenty5 with Jade Ellerby

Jan 27th, 2026 2:00 PM

Today we are sitting down with one of our clients at ZS, Jade Ellerby, Director of Finance on the Business Partnering Team. Jade shares how Twenty5 is opening new doors for ZS to transform their pricing strategy with a seamlessly integrated system, a strong foundation to make data-driven decisions, and access to granular levels of pricing data. We have had the pleasure of working with Jade over the last few months to implement Twenty5’s solution, provide guidance and support, and ensure a smooth transition for Jade and her team at ZS. Follow Twenty5 on LinkedInFollow Twenty5 on InstagramWatch more on YouTube

Mastering Material Cost Estimating in Aerospace & Defense with Doug Pitcher

Sep 3rd, 2025 11:00 AM

EP 8 | In this episode of Sharp Vision with Twenty5, we sit down with Doug Pitcher, Former Manager of Material and Labor Estimating for Sikorsky Aircraft at Lockheed Martin. Doug brings decades of experience in material cost estimating for government contracts and proposals, offering rare insights into one of the most complex and critical parts of the bidding process.We dive into why material estimating is often the most time-consuming element of proposals, the bottlenecks teams face, and the proven techniques that lead to accuracy and compliance. Doug also shares how systemic quoting solutions transform supplier collaboration, RFQ response times, and proposal competitiveness. Whether you’re leading cost estimation in aerospace & defense or looking to modernize your approach, this conversation is packed with practical strategies and lessons learned.Follow Twenty5 on LinkedIn

Scaling for Readiness: Preparing for a New Era of Process and Proposal Agility with John Tukker

Aug 6th, 2025 10:00 AM

EP 7 | In this episode of Sharp Vision with Twenty5, we’re joined by John Tukker, SVP of Regulated Industries at Cognitus, to unpack how Aerospace & Defense firms can better navigate an era marked by shifting geopolitical priorities and the urgent need for proposal agility.We explore:The changing expectations in defense contracting and proposal developmentHow A&D firms can improve speed, accuracy, and compliance without sacrificing controlThe misconceptions around software upgrades and agilityThe evolving role of SAP and how partners like Cognitus and Twenty5 bring critical value to the tableIf you're leading transformation or pricing strategy in a defense-focused organization, this is a must-listen conversation on how to build scalability and clarity for the road ahead.Tune in now to learn how to stay agile, compliant, and ready for the future of aerospace and defense.Visit twenty5.com to start transforming your pricing strategies today.Follow along on LinkedIn

Cracking the Code: Winning Government RFPs with Strategy and Precision with David Baum

Jul 9th, 2025 11:38 AM

EP 6 | Government RFPs are notoriously complex, but what if you had insider knowledge from someone who’s been on both sides of the table?In this episode of Sharp Vision, we’re joined by David Baum, former Department of Defense acquisitions officer and now CEO & Founder of Red Ocean LLC, to unpack how strategic pricing, precision solutioning, and parametric methods can transform your chances of winning government contracts.We cover:What makes a compelling and evaluator-friendly Basis of Estimate (BOE)How data-driven pricing outperforms outdated analog methodsThe rise of AI-based evaluation tools and how to avoid getting flaggedWhy “probable cost” adjustments are silent killers in proposal scoringHow Twenty5 helps pricing teams build proposals that are accurate, defendable, and score higherIf you’re in government contracting, Aerospace & Defense, or proposal solutioning, this is a must-listen episode.

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