High Performing Marketing Teams plus What's Next
Send us a textIn this special episode Chris addresses a shift in the focus for Automation Bridge as a whole. Acknowledging the significant need in the market to help founders and executives build high-performing marketing teams that can effectively leverage automation and AI.
A Peek Into My Podcast Publishing Process
Send us a textEp 200 - In this episode, Chris is joined by Cassy Sorden, who has been responsible for publishing the all the episodes of the All Systems Go! podcast. You get a behind the scenes look at how automation is applied to various parts of the process to increase efficiency, software used, and insight on measuring the impact of the podcast.
Culturally Connected AI Software feat. Apryl Beverly
Send us a textEp 199 - In this episode of the All Systems Go podcast, Chris introduces Apryl Beverly, the creator of Aipro. Apryl shares her unique journey from journalism to developing AI technology for copywriting in a diverse and multicultural voice. The conversation highlights the limitations of existing AI tools in capturing cultural nuances and how Aipro bridges this gap by offering a conversational and personalized approach to copywriting.
The Origin & Evolution of Marketing Automation feat. Clate Mask
Send us a textEp. 198 - In this episode of the All Systems Go Podcast, Chris interviews Clate Mask, the co-founder of Keap, a leader in small business automation software. They discuss the history of marketing automation, the evolution of automation across multiple departments, and the importance of balancing personal and business success with the six keys to success. Clate shares insights on how automation can revolutionize small businesses by addressing leaks, increasing efficiency, and fostering growth.
When Your Best Isn't Good Enough
Send us a textEp. 197 - Chris explores the challenging question: "What happens when your best isn't good enough?" He discusses the pitfalls of overcomplicated systems, the value of building with maintenance and scalability in mind, and the art of creating "dummy-proof" processes that even the least tech-savvy team members can execute. Chris shares insights on managing client expectations, real-life scenarios of complicated workflows, and why it's crucial to build strong foundations before adding advanced features. This episode is a must-listen for founders, marketers, and automation specialists looking to streamline processes and achieve better results with less complexity.What You'll Learn:5:58 - Why it’s important to create flow charts that are easy to follow for yourself and others17:16 - The signs that a workflow in CRM software has become overcomplicated19:12 - Why it’s crucial to understand the ecosystem of the software you're using for automation23:15 - An expert tip that can improve efficiency in automation workflows28:45 - What it means to create "automated conversations" within your workflow tasks31:20 - The one thing you must keep in mind when building out a process to ensure any team member can execute it successfully33:15 - Why it’s important to resist the temptation to add too many features too quickly when building automation systemsResources:Subscribe to the Automation Bridge NewsletterStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training