Uncontested Investing

Direct to Seller Marketing Tactics That Generate Leads for Real Estate Investors

In this episode of Uncontested Investing, we are diving deep into the power of direct-to-seller marketing for real estate investors. While many investors chase MLS deals or pay for expensive online ads, some of the most profitable opportunities still come from proven off-market deal sourcing strategies like direct mail, cold calling, door knocking, and text/email campaigns.   We break down how to build targeted seller lists, craft personalized messages that resonate with motivated sellers, and avoid the pitfalls of generic outreach. You’ll also learn how to leverage CRMs, automation tools, and even AI to scale your direct-to-seller campaigns while maintaining a personal, authentic touch.   If you’re serious about growing your real estate investing business, finding more off-market deals, and connecting with sellers directly, this episode is packed with actionable strategies to help you generate leads, build trust, and close more profitable deals in 2025.   Key Talking Points of the Episode   00:00 Introduction 00:47 Direct mail campaigns: postcards, flyers, frequency, and personalization 01:27 Why it works: cutting out the middleman and meeting sellers where they are 03:01 Marketing to absentee owners, probates, foreclosures, auctions 04:50 Understanding seller pain points and meeting them with empathy, not just a lowball offer 06:16 Leveraging before-and-after photos and even partnerships to build trust 08:02 The four main channels: direct mail, cold calls/voicemails, door knocking, text/email campaigns 09:11 Cold calling tips: scripts, short voicemails, and respectful follow-up 10:49 Door knocking and in-person outreach: when and how to use it carefully 11:50 Text and email campaigns: compliance, opt-outs, and why automation helps scale 14:13 Crafting effective messaging: A/B testing, empathy, and tying to community 16:31 Importance of consistency—tracking results and sticking to follow-up schedules 18:29 Using CRM tools to track outreach, analyze wins, and refine strategy 20:18 Leveraging AI tools like ChatGPT for drafting postcards, scripts, and texts 21:03 Pitfalls: generic messaging, one-channel dependence, and poor follow-up 23:20 Scaling direct-to-seller marketing: when to outsource or bring on a VA   Quotables   “Don’t just come at this from the ‘I want your house at a discount’ vibe. Meet them as people first.”   “Generic, impersonal messages get tossed in the trash more often than not.”   “Scaling is about systemizing scripts, automation, and knowing when to outsource.”   Links   RCN Capital https://www.rcncapital.com/podcast https://www.instagram.com/rcn_capital/ info@rcncapital.com   REI INK https://rei-ink.com/

Using Social Media to Find Deals & Connect with Investors

In this episode of Uncontested Investing, we continue our series on marketing and deal sourcing—this time focusing on how investors can use social media as a deal-finding and networking tool.   From Facebook groups to LinkedIn connections, from Instagram reels to paid ads, we walk through the strategies that can help investors uncover off-market opportunities, build credibility, and attract both partners and capital. Social media isn’t just about posting pretty pictures—it’s about being authentic, consistent, and intentional with your content so that sellers, buyers, and other investors see you as a trusted resource.   If you’ve been hesitant to lean into social media or you’re not sure how to make it work for your investing goals, this episode will show you practical ways to turn likes and comments into leads and closings.   Key Talking Points of the Episode   00:00 Introduction 01:00 Using social platforms to source deals and connect with like-minded investors 03:33 Posting your “buy box” to attract sellers and referrals 04:21 Which platforms to prioritize: LinkedIn, Instagram, and where deals get shared 05:55 Targeted ads for motivated sellers and local real estate groups 07:46 Repurposing success stories and market updates into deal-attracting content 09:10 Storytelling through the full lifecycle of a deal—finding, renovating, reselling 11:05 Creating content for two audiences: sellers/buyers AND investors/partners 13:18 Authenticity and even mistakes: why transparency builds trust 14:14 LinkedIn as a credibility hub—high-value connections and partnerships 16:33 Pitfalls to avoid: being too salesy, ignoring engagement, not tracking results 18:12 Handling negative comments—pause, edit, and keep it professional 19:26 Tracking metrics, posting schedules, and experimenting with timing 20:20 Repurposing content across platforms without burning out 21:11 Social media success is not linear—why consistency and patience win 22:28 Collaboration, authenticity, and leveraging social media for deal flow   Quotables   “Not only can you find deals on social media, but you can also find people that can help you find those deals.”   “Don’t just market properties. Market yourself, your personality, and your community.”   “If you’re ignoring engagement, you’re setting yourself up to fail on social media.”   Links   RCN Capital https://www.rcncapital.com/podcast https://www.instagram.com/rcn_capital/ info@rcncapital.com   REI INK https://rei-ink.com/

Marketing Your Brand as a Real Estate Investor

In this episode of Uncontested Investing, Suzanne and I dive into the powerful world of branding for real estate investors. We often see investors hyper-focused on deals, renovations, and returns—but what about their personal brand? Today, we break down why marketing yourself is just as important as marketing your properties.   From defining your niche to social media strategies, storytelling, and building community connections, we explore what it really takes to stand out in today’s competitive market. Whether you’re new to investing or looking to grow your influence, this episode delivers actionable tips that can transform the way others perceive—and connect—with your business.     Key Talking Points of the Episode   [0:00] - Kicking off with energy and why brand marketing matters [0:50] - The power of having a brand that people recognize and trust [1:37] - Defining your niche: fix & flips, rentals, or commercial? [2:53] - Identifying your target audience and tailoring your message [3:52] - Importance of consistency and interaction on social platforms [4:49] - Unique touches in your brand: home warranties, smart tech, etc. [5:10] - Choosing the right social media platform for your content [6:13] - Learning from others: follow but don’t copy [7:13] - Educational content vs. lighthearted fun—finding the right mix [8:25] - Tracking social media performance and adapting your strategy [9:11] - Networking: In-person still beats digital connections [10:12] - Offline marketing tactics: placemats, signage, sponsorships [11:32] - Building a memorable brand and value proposition [12:18] - Your online presence: websites, bios, and testimonials [13:06] - Storytelling and relatability as branding superpowers [13:29] - Dealing with criticism professionally [14:58] - Collaborating with creators and businesses to expand reach [17:53] - Bringing personality to your content with creative video ideas [18:35] - Educational how-to videos for extra value [19:11] - Analyze content performance to guide future strategy [21:11] - Don’t quit early—consistency and patience are crucial [22:10] - Set a content schedule and stick to it [22:28] - Don’t just market properties—market yourself [23:08] - Building brand equity through community engagement     Quotables   “You can’t just post—you’ve got to show up, interact, and stay consistent.” “Marketing yourself as a brand can take you to that next level as an investor.” “Social media is a tool—networking is the connection.” “Find your niche, master it, and build your brand around it.” “People connect with what’s real—so be real.” “You don’t need to be perfect, you just need to be present.” “The old school handshake and the new school hashtag go hand in hand.”     Links & Resources     RCN Capital https://www.rcncapital.com/podcast Instagram: @rcn_capital Email: info@rcncapital.com REI INK Magazine https://rei-ink.com/       Closing Note Loved the episode? Be sure to rate, follow, share, and review Uncontested Investing! We appreciate your support and can’t wait to see how you grow your brand. Don’t forget to tag us in your posts—we’re watching, cheering, and here to help. See you next week!

Key Legal & Accounting Strategies for Real Estate Investors

In this episode of Uncontested Investing, we are wrapping up our “Building Your Team” series with two roles that can make or break your real estate journey: attorneys and accountants.   We dive deep into why these professionals are essential, how to vet them, what pitfalls to avoid, and the questions every investor should ask before signing a retainer or engagement letter. From airtight contracts and asset protection to tax strategy, bookkeeping, and long-term financial health, the right legal and accounting team will protect your portfolio and accelerate your path to financial freedom.   Whether you’re a new investor closing your first deal or a seasoned pro scaling a portfolio across multiple states, this episode gives you the tools to build a legal and accounting foundation that lasts.   Key Talking Points of the Episode   00:00 Introduction 01:05 What attorneys do: protect assets, ensure contracts, advise on entities 02:28 Why local expertise matters for local ordinances and compliance 03:17 What accountants do: tax strategy, bookkeeping, cash flow analysis 04:09 Entity structuring: LLC vs. corporation & why it matters 05:54 Identifying proactive vs. reactive attorneys 07:12 What to look for in a CPA or accountant 08:45 The importance of strategic CPAs who bring solutions, not just reports 10:26 Vetting attorneys: Important questions to ask attorneys 12:43 Understanding the difference between transactional and litigation attorneys 13:48 Solo attorneys vs. law firms—when to scale up your legal team 14:58 Vetting CPAs: experience with real estate tax law, multi-state expertise 15:56 Accounting systems, dashboards, and red flags to avoid 19:20 Pitfalls: hiring generalists, waiting too late, or overpaying 23:20 Networking for recommendations—REI clubs, trade shows, LinkedIn 24:57 Why hiring pros who invest in real estate themselves is a bonus 26:01 Quarterly check-ins, open communication, and relationship management   Quotables   “Just because you’re not trying to do something illegal doesn’t mean you’re doing it right.”   “Transparency is non-negotiable. A good attorney or CPA will give you proactive advice, not just answers when you ask.”   “Hiring a family friend who’s an injury lawyer to handle your real estate deals is a recipe for disaster.”   Links   RCN Capital https://www.rcncapital.com/podcast https://www.instagram.com/rcn_capital/ info@rcncapital.com   REI INK https://rei-ink.com/

How to Find A Great Property Manager That Maximizes ROI on Your Investment Properties

In this episode of Uncontested Investing, we continue our “Building Out Your Team” series by diving into one of the most crucial roles for any investor: the property manager.   We explore why property managers are the boots on the ground and the true extension of the investor, and how hiring the wrong one can derail your portfolio quickly. From maximizing cash flow and tenant retention to protecting your long-term property value, the right property manager can make or break your strategy.   This episode covers the qualities to look for, the red flags to avoid, the questions you need to ask during the interview process, and how to structure a long-term relationship that sets both you and your property manager up for success.   Key Talking Points of the Episode   00:00 Introduction 01:01 The real role of a property manager in your real estate business 02:13 Tenant Relationships: Why personal touches lead to renewals 03:45 Qualities of a good property manager: Transparency, proactivity, responsiveness 05:50 How reputation and local experience will translate into attracting tenants 07:35 Systems and processes: tenant screening, maintenance, rent collection 08:45 Legal knowledge and fluency in local ordinances 10:47 Key interview questions when finding a property manager 12:56 The importance of the relationships built with your tenants 13:26 Handling maintenance requests and emergencies 14:34 Tenant screening: credit, background checks, and criminal history 15:51 Fees, services, and ensuring fairness in contracts 16:56 How references can help you find the right property manager 19:16 Red flags: vague answers, poor communication, no written agreements 21:02 Excessive maintenance markups and lack of online presence 23:31 Vendor relationships, likability, and tenant interactions 26:02 Tips for investors: trial periods, evaluation, local vs. national property managers 29:10 Long-term relationships: clear expectations, bonus incentives, and accountability 33:39 Communication, escalation procedures, and long-term success strategies   Quotables   “The property manager is an extension of you as an investor. They handle what you can’t, so you can focus on growth.”   “Transparency is non-negotiable. If they’re closed off in the first meeting, that’s a red flag.”   “Don’t just hand your property over and forget it. Set expectations, review reports, and stay engaged.”   Links   RCN Capital https://www.rcncapital.com/podcast https://www.instagram.com/rcn_capital/ info@rcncapital.com   REI INK https://rei-ink.com/