SaaS Marketing Superstars

Incentivized Gift Card LinkedIn Ads - Pros, Cons & Best Practices

Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not.In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of my experiences and best practices.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-incentivized-gift-card-linkedin-ads/

Fireflies.ai Product-Led Growth Journey with Krish Ramineni

In this episode of the SaaS Marketing Superstars podcast, Krish Ramineni shares how Fireflies.ai grew to be used by over 200K organizations through product led growth. Krish also shares his opinion on what the future of AI might look like. Episode Highlights ● Fireflies features and vision (0:40)● Who is the typical Fireflies user (1:50)● How Fireflies successfully utilized product led growth strategy (5:46)● Why it is extremely expensive to produce AI based tools (11:09)● How AI has completely transformed the way he works (13:20)● Predictions on the societal impact of AI in the near future (15:15)● How he uses criticism from disgruntled customers to improve Fireflies (21:45)● Favorite books, apps and business leaders (32:47)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-product-led-growth-krish-ramineni-fireflies/Follow Krish on LinkedIn: https://www.linkedin.com/in/krishramineni/

Marketing Leadership with ActiveCampaign CMO Shay Howe

In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR.Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43)● How big is the marketing team at ActiveCampaign (5:46)● How to manage a large multi-talented marketing team (8:53)● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47)● The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41)● Is AI marketing hype or is it a useful tool for business intelligence (19:06)● The challenges associated with rapid evolution of marketing tools and social media platforms (28:24)● Favorite books, apps and business leaders (32:47)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-marketing-leadership-shay-howeFollow Shay on LinkedIn: https://www.linkedin.com/in/shayhowe/

Increasing B2B Demo to Deal Win Rates with Mor Assouline

In this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn. Episode Highlights ●The process Mor used to scale a B2B company in sales from

Building a B2B Brand Using Old-School Advertising with Justin Oberman

In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ●How to apply creative ideas in B2B advertising (2:43)●How London Times creative idea got lawyers to subscribe to their newspaper (4:44)●Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04)●How to make branding and direct response work in tandem (17:05)●Why Justin believes brand is not hard to measure vs direct response (23:16)●How Redbull broke into the London market without an ad budget (34:39)●How to grow your personal brand on Linkedin (36:18)●The 70-20-10 framework for creating Linkedin content (45:00)●How Justin gets client from his Linkedin posts without relying on ads or his website (47:25)●A quick hack to come up with unlimited content ideas and position you as a thought-leader (57:40)●Favorite books, apps and business leaders (1:00:46)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-old-school-advertising-justin-obermanFollow Justin on LinkedIn: https://www.linkedin.com/in/justinoberman/