2: Peter Morville's Search Patterns
In this episode of the UIE Book Club, Jared Spool interviews Peter Morville about Search Patterns. Peter offers great insight on the role of search inside a successful web site and discusses why it can be hard to get executives and stakeholders to make great search experiences a priority. Sponsored by An Event Apart.
1: Kristina Halvorson's Content Strategy
Jared Spool talks with Kristina Halvorson about content strategy and her new book, Content Strategy for the Web, a detailed look at what a content strategy is all about and what we need to do to make it happen in our own organization. Links for this episode:Brain Traffic- Content Strategy for the Web Kristina Halvorson (halvorson) on Twitter Amazon.com: Content Strategy for the Web (9780321620064): Kristina Halvorson:%u2026 Produce a More Persuasive Site Salary Calculator - The AIGA | Aquent Survey of Design Salaries 2009