Recsperts - Recommender Systems Experts

#14: User Modeling and Superlinked with Daniel Svonava

In episode number 14 of Recsperts we talk to Daniel Svonava, CEO and Co-Founder of Superlinked, delivering user modeling infrastructure. In his former role he was a senior software engineer and tech lead at YouTube working on ad performance prediction and pricing.We discuss the crucial role of user modeling for recommendations and discovery. Daniel presents two examples from YouTube’s ad performance forecasting to demonstrate the bandwidth of use cases for user modeling. We also discuss sources of information that fuel user models and additional personlization tasks that benefit from it like user onboarding. We learn that the tight combination of user modeling with (near) real-time updates is key to a sound personalized user experience.Daniel also shares with us how Superlinked provides personalization as a service beyond ecommerce-centricity. Offering personalized recommendations of items and people across various industries and use cases is what sets Superlinked apart. In the end, we also touch on the major general challenge of the RecSys community which is rebranding in order to establish a more positive image of the field.Enjoy this enriching episode of RECSPERTS - Recommender Systems Experts.Chapters:(03:35) - Introduction Daniel Svonava (10:18) - Introduction to User Modeling (17:52) - User Modeling for YouTube Ads (35:43) - Real-Time Personalization (57:29) - ML Tooling for User Modeling and Real-Time Personalization (01:07:41) - Superlinked as a User Modeling Infrastructure (01:31:22) - Rebranding RecSys as Major Challenge (01:37:40) - Final Remarks Links from the Episode:Daniel Svonava on LinkedInDaniel Svonava on TwitterSuperlinked - User Modeling InfrastructureThe 2023 MAD (Machine Learning, Artificial Intelligence, Data Science) LandscapeEric Ries: The Lean StartupRob Fitzpatrick: The Mom TestPapers:Liu et al. (2022): Monolith: Real Time Recommendation System With Collisionless Embedding TableRSPapers CollectionGeneral Links:Follow me on Twitter: https://twitter.com/MarcelKurovskiSend me your comments, questions and suggestions to marcel@recsperts.comPodcast Website: https://www.recsperts.com/

#13: The Netflix Recommender System and Beyond with Justin Basilico

This episode of Recsperts features Justin Basilico who is director of research and engineering at Netflix. Justin leads the team that is in charge of creating a personalized homepage. We learn more about the evolution of the Netflix recommender system from rating prediction to using deep learning, contextual multi-armed bandits and reinforcement learning to perform personalized page construction. Deep content understanding drives the creation of useful groupings of videos to be shown in a personalized homepage.Justin and I discuss the misalignment of metrics as just one out of many elements that is making personalization still “super hard”. We hear more about the journey of deep learning for recommender systems where real usefulness comes from taking advantage of the variety of data besides pure user-item interactions, i.e. histories, content, and context. We also briefly touch on RecSysOps for detecting, predicting, diagnosing and resolving issues in a large-scale recommender systems and how it helps to alleviate item cold-start.In the end of this episode, we talk about the company culture at Netflix. Key elements are freedom and responsibility as well as providing context instead of exerting control. We hear that being really comfortable with feedback is important for high-performance people and teams.Enjoy this enriching episode of RECSPERTS - Recommender Systems Experts.Chapters:(03:13) - Introduction Justin Basilico (07:37) - Evolution of the Netflix Recommender System (22:28) - Page Construction of the Personalized Netflix Homepage (32:12) - Misalignment of Metrics (37:36) - Experience with Deep Learning for Recommender Systens (48:10) - RecSysOps for Issue Detection, Diagnosis and Response (55:38) - Bandits Recommender Systems (01:03:22) - The Netflix Culture (01:13:33) - Further Challenges (01:15:48) - RecSys 2023 Industry Track (01:17:25) - Closing Remarks Links from the Episode:Justin Basilico on LinkedinJustin Basilico on TwitterNetflix Research PublicationsThe Netflix Tech BlogCONSEQUENCES+REVEAL Workshop at RecSys 2022Learning a Personalized Homepage (Alvino et al., 2015)Recent Trends in Personalization at Netflix (Basilico, 2021)RecSysOps: Best Practices for Operating a Large-Scale Recommender System (Saberian et al., 2022)Netflix Fourth Quarter 2022 Earnings InterviewNo Rules Rules - Netflix and the Culture of Reinvention (Hastings et al., 2020)Job Posting for Netflix' Recommendation TeamPapers:Steck et al. (2021): Deep Learning for Recommender Systems: A Netflix Case StudySteck et al. (2021): Negative Interactions for Improved Collaborative Filtering: Don't go Deeper, go HigherMore et al. (2019): Recap: Designing a more Efficient Estimator for Off-policy Evaluation in Bandits with Large Action SpacesBhattacharya et al. (2022): Augmenting Netflix Search with In-Session Adapted RecommendationsGeneral Links:Follow me on Twitter: https://twitter.com/MarcelKurovskiSend me your comments, questions and suggestions to marcel@recsperts.comPodcast Website: https://www.recsperts.com/

#12: From User Intent to Multi-Stakeholder Recommenders and Creator Economy with Rishabh Mehrotra

In this episode of Recsperts we talk to Rishabh Mehrotra, the Director of Machine Learning at ShareChat, about users and creators in multi-stakeholder recommender systems. We learn more about users intents and needs, which brings us to the important matter of user satisfaction (and dissatisfaction). To draw conclusions about user satisfaction we have to perceive real-time user interaction data conditioned on user intents. We learn that relevance does not imply satisfaction as well as that diversity and discovery are two very different concepts.Rishabh takes us even further on his industry research journey where we also touch on relevance, fairness and satisfaction and how to balance them towards a fair marketplace. He introduces us into the creator economy of ShareChat. We discuss the post lifecycle of items as well as the right mixture of content and behavioral signals for generating recommendations that strike a balance between revenue and retention.In the end, we also conclude our interview with the benefits of end-to-end ownership and accountability in industrial RecSys work and how it makes people independent and effective. We receive some advice for how to grow and strive in tough job market times.Enjoy this enriching episode of RECSPERTS - Recommender Systems Experts.Chapters:(03:44) - Introduction Rishabh Mehrotra (19:09) - Ubiquity of Recommender Systems (23:32) - Moving from UCL to Spotify Research (33:17) - Moving from Research to Engineering (36:33) - Recommendations in a Marketplace (46:24) - Discovery vs. Diversity and Specialists vs. Generalists (55:24) - User Intent, Satisfaction and Relevant Recommendations (01:09:48) - Estimation of Satisfaction vs. Dissatisfaction (01:19:10) - RecSys Challenges at ShareChat (01:27:58) - Post Lifecycle and Mixing Content with Behavioral Signals (01:39:28) - Detect Fatigue and Contextual MABs for Ad Placement (01:47:24) - Unblock Yourself and Upskill (02:00:59) - RecSys Challenge 2023 by ShareChat (02:02:36) - Farewell Remarks Links from the Episode:Rishabh Mehrotra on LinkedinRishabh Mehrotra on TwitterRishabh's WebsitePapers:Mehrotra et al. (2017): Auditing Search Engines for Differential Satisfaction Across DemographicsMehrotra et al. (2018): Towards a Fair Marketplace: Counterfactual Evaluation of the trade-off between Relevance, Fairness & Satisfaction in Recommender SystemsMehrotra et al. (2019): Jointly Leveraging Intent and Interaction Signals to Predict User Satisfaction with Slate RecommendationsAnderson et al. (2020): Algorithmic Effects on the Diversity of Consumption on SpotifyMehrotra et al. (2020): Bandit based Optimization of Multiple Objectives on a Music Streaming PlatformHansen et al. (2021): Shifting Consumption towards Diverse Content on Music Streaming PlatformsMehrotra (2021): Algorithmic Balancing of Familiarity, Similarity & Discovery in Music RecommendationsJeunen et al. (2022): Disentangling Causal Effects from Sets of Interventions in the Presence of Unobserved ConfoundersGeneral Links:Follow me on Twitter: https://twitter.com/LivesInAnalogiaSend me your comments, questions and suggestions to marcel@recsperts.comPodcast Website: https://www.recsperts.com/

#11: Personalized Advertising, Economic and Generative Recommenders with Flavian Vasile

In this episode of Recsperts we talk to Flavian Vasile about the work of his team at Criteo AI Lab on personalized advertising. We learn about the different stakeholders like advertisers, publishers, and users and the role of recommender systems in this marketplace environment. We learn more about the pros and cons of click versus conversion optimization and transition to econ(omic) reco(mmendations), a new approach to model the effect of a recommendations system on the users' decision making process. Economic theory plays an important role for this conceptual shift towards better recommender systems.In addition, we discuss generative recommenders as an approach to directly translate a user’s preference model into a textual and/or visual product recommendation. This can be used to spark product innovation and to potentially generate what users really want. Besides that, it also allows to provide recommendations from the existing item corpus.In the end, we catch up on additional real-world challenges like two-tower models and diversity in recommendations.Enjoy this enriching episode of RECSPERTS - Recommender Systems Experts.Chapters:(02:37) - Introduction Flavian Vasile (06:46) - Personalized Advertising at Criteo (18:29) - Moving from Click to Conversion optimization (23:04) - Econ(omic) Reco(mmendations) (41:56) - Generative Recommender Systems (01:04:03) - Additional Real-World Challenges in RecSys (01:08:00) - Final Remarks Links from the Episode:Flavian Vasile on LinkedInFlavian Vasile on TwitterModern Recommendation for Advanced Practitioners - Part I (2019)Modern Recommendation for Advanced Practitioners - Part II (2019)CONSEQUENCES+REVEAL Workshop at RecSys 2022: Causality, Counterfactuals, Sequential Decision-Making & Reinforcement Learning for Recommender SystemsPapers:Heymann et al. (2022): Welfare-Optimized Recommender SystemsSamaran et al. (2021): What Users Want? WARHOL: A Generative Model for RecommendationBonner et al (2018): Causal Embeddings for RecommendationVasile et al. (2016): Meta-Prod2Vec: Product Embeddings Using Side-Information for RecommendationGeneral Links:Follow me on Twitter: https://twitter.com/LivesInAnalogiaSend me your comments, questions and suggestions to marcel@recsperts.comPodcast Website: https://www.recsperts.com/

#10: Recommender Systems in Human Resources with David Graus

In episode number ten of Recsperts I welcome David Graus who is the Data Science Chapter Lead at Randstad Groep Nederland, a global leader in providing Human Resource services. We talk about the role of recommender systems in the HR domain which includes vacancy recommendations for candidates, but also generating talent recommendations for recruiters at Randstad. We also learn which biases might have an influence when using recommenders for decision support in the recruiting process as well as how Randstad mitigates them.In this episode we learn more about another domain where recommender systems can serve humans by effective decision support: Human Resources. Here, everything is about job recommendations, matching candidates with vacancies, but also exploiting knowledge about career path to propose learning opportunities and assist with career development. David Graus leads those efforts at Randstad and has previously worked in the news recommendation domain after obtaining his PhD from the University of Amsterdam.We discuss the most recent contribution by Randstad on mitigating bias in candidate recommender systems by introducing fairness-oriented post- and preprocessing to a recommendation pipeline. We learn that one can maintain user satisfaction while improving fairness at the same time (demographic parity measuring gender balance in this case).David and I also touch on his engagement in co-organizing the RecSys in HR workshops since RecSys 2021.Enjoy this enriching episode of RECSPERTS - Recommender Systems Experts.Links from the Episode:David Graus on LinkedInDavid Graus on TwitterDavid's WebsiteRecSys in HR 2022: Workshop on Recommender Systems for Human RecourcesRandstad Annual Report 2021Talk by David Graus at Anti-Discrimination Hackaton on "Algorithmic matching, bias, and bias mitigation"Papers:Arafan et al. (2022): End-to-End Bias Mitigation in Candidate Recommender Systems with Fairness GatesGeyik et al. (2019): Fairness-Aware Ranking in Search & Recommendation Systems with Application to LinkedIn Talent SearchGeneral Links:Follow me on Twitter: https://twitter.com/LivesInAnalogiaSend me your comments, questions and suggestions to marcel@recsperts.comPodcast Website: https://www.recsperts.com/ (02:23) - Introduction David Graus (13:55) - About Randstad and the Staffing Industry (17:09) - Use Cases for RecSys Application in HR (22:04) - Talent and Vacancy Recommender System (33:46) - RecSys in HR Workshop (38:48) - Fairness for RecSys in HR (52:40) - Other HR RecSys Challenges (56:40) - Further RecSys Challenges