Mastering Rod Building

The Flex Coat Legacy and Its Next Chapter with Foundation Outdoor Group

In this episode of Mastering Rod Building, host Bill Faulkner welcomes two pivotal guests: Roger Seiders, the legendary founder of Flex Coat, and Brooke Oliva, president of Foundation Outdoor Group—the new stewards of the iconic brand. After nearly five decades at the helm, Roger reflects on Flex Coat’s origins, its impact on the rod building community, and the personal journey that led to this major transition.Brooke Oliva shares how Foundation Outdoor Group came to acquire Flex Coat, what drew them to the brand, and their commitment to preserving the trusted formulas and equipment that have become industry standards. Together, they discuss the seamless handover, the importance of maintaining quality and consistency, and exciting plans for future innovation—including updates to Flex Coat’s renowned tools and the introduction of new products.Listeners will hear behind-the-scenes stories from Roger’s entrepreneurial journey, insights into the evolution of rod building, and what the next generation of builders can expect from Flex Coat under its new ownership. Whether you’re a longtime Flex Coat user or new to the craft, this episode offers a heartfelt look at legacy, stewardship, and the enduring spirit of the rod building community.Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.

The Engineering Behind Slow Pitch Rods

This week on the show, we go Inside the Blank. We’ve assembled a powerhouse panel with three of the leading minds in rod development—Rob Jenkins, Benny Ortiz, and Jorge Polo—to talk about the complex engineering behind slow pitch rods. They pull back the curtain on modern blank design, revealing why the blank itself, not the components, is the true heart of slow pitch performance.From the core concepts of recoil and sensitivity to the intricate material science of carbon fiber and advanced resin systems, this discussion covers it all. The guys share the inside story behind the development of the acclaimed Tribute blank, exploring how different tapers and materials translate to real-world results on the water. You'll learn how blank design directly influences jig action, hookset efficiency, and angler fatigue, while the panel debunks common myths along the way.Whether you're a dedicated slow pitch angler shopping for a new rod or a custom builder searching for the ultimate foundation for your next project, this episode provides an unparalleled look at what truly separates a good blank from an elite one.Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.

The Art of Building a Travel Fishing Rod with Todd Vivian

This week on the show, we’re joined by Todd Vivian, a respected leader in rod design and innovation, to talk all things travel rods. With more anglers looking for gear that can go anywhere without sacrificing performance, travel rods are having a serious moment—and Todd breaks down why.From the rise in demand to the engineering behind a great multi-piece rod, we explore how these rods are designed, what sets high-quality models apart, and how even custom builders can get the most out of their blanks. Todd also shares tips for buyers, insights into the latest materials and ferrule technology, and a look at what the future holds for this growing category.Whether you're building your own gear or just want a rod that fits in the overhead compartment, this episode gives you everything you need to know to make a smart choice.Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.

Passing the Torch: The Future of ICRBE with Tom Kirkman and David Boyle

In this episode of Mastering Rod Building, host Bill Falconer is joined by Tom Kirkman, founder of the International Custom Rod Building Exposition (ICRBE), and David Boyle, who will be taking over ownership and management of the event beginning in 2026. After more than two decades of organizing the world’s largest custom rod building expo, Tom reflects on the growth, impact, and enduring appeal of ICRBE—from its February timing to its central location in Winston-Salem, North Carolina.David Boyle, known for his expertise in Visual Weave and project management, shares his vision for the future of the event. Together, they discuss what builders, vendors, and attendees can expect going forward, including expanded programming, a new website, stronger social media outreach, and a continued commitment to community—highlighted by the ongoing RodMaker Magazine subscriber reception. Whether you’re a veteran of the show or considering your first trip, this episode offers a behind-the-scenes look at a pivotal moment in the rod building world.Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.

Beginning a Career in the Outdoors - Exploring the University of Montevallo’s Outdoor Scholars Program

In this episode of the Mastering Rod Building Podcast, host Bill Falconer sits down with Steve Long, Assistant Director of the Outdoor Scholars Program at the University of Montevallo. They explore how the program has rapidly grown into a national model for developing the next generation of outdoor professionals, thanks in part to its top-tier bass fishing team and commitment to career readiness.Steve and Bill reflect on success stories from program alumni—including one who now leads marketing at Bill’s own company—and discuss how the program blends academic excellence with real-world outdoor experiences. Whether you're an industry veteran or someone passionate about supporting youth in the outdoors, this conversation offers insight into a one-of-a-kind initiative shaping the future of the field.Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.