B2B Growth

Make a Podcast People Love

Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” Join as we discuss:The core elements of impactful video podcastingHow to keep your audience hooked by skillfully balancing content-typeKnowing when to lean in to controversy and when to keep it lightConnect with us:Benji on LinkedInJames on LinkedIn

5 PERFECT Examples of B2B Content

These five B2B brands are pushing boundaries with innovative content. In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy.Join as we discuss:How one brand’s commitment to industry news builds authority and engagement.A creative approach that makes a product the star of an entertaining series.The secret to scripting video content that dominates a crowded platform.The power of personal branding on LinkedIn to amplify reach and credibility.Connect with us:Benji on LinkedInJames on LinkedIn

The State of Video Podcasts

We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed.In this episode, we’re discussing: Why personality-led shows are taking overHow YouTube’s algorithm is the biggest cheat code to growing your showWhy video might be the only path to breaking into the top 5% of podcastsIf you want to dive even deeper, go grab the full report!Connect with us: Benji on LinkedInJames on LinkedIn

Morning Brew’s Co-founder Sounds Off: Is Modern Media Broken?

Everything we think we know about digital media is changing—fast. We’re discussing the biggest digital media observations from Morning Brew’s Co-Founder, Alex Lieberman, and sharing our thoughts on:The evolution of the creator economy Shifts in content distribution and discoveryThe future of media in business and how to stay aheadLink to Post discussed in this episode: Alex Liberman’s X Post (Click Here)Connect with us: Benji on LinkedInJames on LinkedIn

The $5.4 Billion Computer Bug

Crowdstrike caused the world's worst cyber event in history, which took place on July 19th, 2024.Roughly 8.5 million computers were affected, over 9000 flights were delayed, and massive shutdowns were felt across every industry from healthcare, to banks, and even retail. This event was caused by a simple routine software update from the cyber-security company known as CrowdStrike.