Wildfire: The B2B Under-30 Podcast

Playing the Creative's Game, the Honest Way with Callie Newman, Self-Published Author

As a creative, we all know the dreaded struggle of having to "play the game." Creating art is only part of it; turning it into a profitable business, and having to run social media, branding, networking efforts...that's the game. It can drive a lot of creatives away from their craft, or turn them into dishonest representations of what they wish they could be. For Callie Newman, self-published author, she deals with this struggle every time she logs on to social media or flips open her ideas Word doc. That doesn't mean she's not staying honest with her craft though. On this Entertainment episode of Wildfire, Callie dives into her new book, Her Heart's List, how she's "playing the game," and what she's learned about creating an artist image and turning it into a business. She gives us insight on challenges within the publishing world, how she crafts honest characters that still speak to audiences, how she's learned to read the industry to gauge what readers are craving, and overall, how to stay sane and whole in the unforgiving world of an author and a creative. Her Heart's List comes out October 19th. Wildfire Theme by Green Point Empathy Featured Songs: Vagabond and Stay With Me by Afro Deezy Axe

Streaming, Spinning and Statistics with Kyle Matthiesen of Black Box Record Club

Vinyl records are back in style. In 2017, vinyl sales reached the highest they've been since 1991. It's been an interesting trend in the age of streaming; as accessing music reaches its most convenient, people revert back to the most inconvenient way to listen to music. Why? Because the appeal lies in something else. On today's Sports & Entertainment episode of Wildfire, we're joined by Kyle Matthiesen, founder of Black Box Record Club, who shares how a passion for good tunes led him to the perfect niche market for starting a small business. "Don't shoot for the middle. Shoot for a smaller sect of the population that is obsessed," Matthiesen said. We gain some insight on how data is helping Matthiesen stand apart from his record club peers, what makes vinyl persist, and the two big factors to keep in mind when choosing an industry to enter as a side-hustle. Wildfire Theme by Green Point Empathy Featured Songs: Circles by Blue Apollo and She Was Good Like the Sun by JP Labastida For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication. Follow us on social media for the latest updates in B2B! Twitter – @SportsEntMKSL Facebook – facebook.com/marketscale LinkedIn – linkedin.com/company/marketscale

Recruiting Better Players through Better Art with Brett Gemas of UNT's Athletic Department

Who's the most important player on a football team? The quarterback? The running back? Maybe the whole defensive line. But what about...the departments graphic designer? They're often the MVP behind the scenes that helps set a teams brand, image and style. For fans, the perfect logo and merch design can create exposure, loyalty, buzz, atmosphere, and everyone's favorite, attendance. But graphic design can even be a deciding factor, whether consciously or subconsciously, for convincing recruits to join the team. On today's Sports & Entertainment episode of Wildfire, we're joined by Brett Gemas, Director of Creative Content for UNT's Athletic Department. His journey into the industry was a combination of a love for sports and a passion for art, and he's turned that passion into insight on the power of graphic design for a team, trends in sports design, how he's standing out among his peers, and he even gives some hot takes on UNT's football season. Wildfire Theme by Green Point Empathy Featured Songs: 95 & Two for the Show by Space Cadet For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication. Follow us on social media for the latest updates in B2B! Twitter – @SportsEntMKSL Facebook – facebook.com/marketscale LinkedIn – linkedin.com/company/marketscale

What's In Vogue? Being Fashionable and Ethical, with Jordan "Drew" Mack of Nike

Stepping into high school, Jordan Mack wanted a way to feel confident. It was the perfect time to reinvent himself, and what better place to do that than at the mall. Years of school uniforms made him look to a solid outfit as being the thing to make him stand out in a new environment, and as soon as he put together some of his favorite pieces at American Eagle that day, he found that long sought-after confidence. Now he's bringing that passion for fashion to the industry, and on today's Retail episode of Wildfire, Jordan dives into the social and data-driven trends that push fashion through it's ever-cyclical loop, how a younger generation is changing the definition of menswear, and the ecological responsibility retail brands have as they look to expand at unprecedented rates. Wildfire Theme by Green Point Emapthy Featured Song: Smooth Life by Space Cadet Follow us on social media for the latest updates in B2B! Twitter – @RetailMKSL Facebook – facebook.com/marketscale LinkedIn – linkedin.com/company/marketscale

Knowing Your Aerospace Front to Back with Tait Priser of PCC Structurals

A basic tenant of sales is to know the product you're selling. Imagine being a salesman that had hands-on experience creating the product, too. It'd be a deadly and powerful combination. On this Transportation episode of Wildfire, we're joined by Tait Priser, NPI and Sales Account Manager for PCC Structurals, who has this exact skill set. Tait made his way through the industry from an engineer to customer relations in no time at all, and this varied background gave him invaluable experience and invaluable insight, from juggling proactivity and reactivity during a pitch, the right balance of going solo and asking for help and the real secret behind succeeding in sales no matter your industry. Wildfire Theme by Green Point Empathy Featured Song: Trapped by You by The RLN)