Event Horizons

Achieving event success: insights from season two

Join us for the season finale of Event Horizons as we reflect on our top takeaways from season two. Discover how to do more with less by repurposing content and auditing your existing resources. Learn how to elevate in-person events and create personalized experiences that are worth attendees' time and money. We also discuss how the definition of hybrid has evolved and the importance of equitable virtual and in-person experiences. Plus, explore the benefits of using an all-in-one event platform for a seamless and efficient planning process. Don't miss this episode packed with valuable insights and lessons learned to revolutionize your future events.Check out the Webex Events resource library for free templates, tools, guides, industry reports, and case studies for event professionals.

The events and content connection

In this episode, we explore the symbiotic relationship between events and content with our guest, Caitlin Barrett, Content Marketing Manager at Webex Events. Discover the importance of aligning sales, customer, and content teams to create resonant messaging that captivates your audience. We delve into the power of repurposing content in an era of doing more with less, and we discuss leveraging data to tailor content to attendees' preferences. We also share real-life examples, practical tips, and actionable advice to enhance your event content strategy. If you’re looking for insights on creating a holistic attendee journey and effective methods for researching event content, this episode is for you! Check out the Webex Events resource library for free templates, tools, guides, industry reports, and case studies for event professionals.

The ultimate guide to event tech

In this episode, we're joined by Kara Gladish, Manager of Customer Experience at Webex Events (formerly Socio), to discuss the must-have event tech features for a successful events program. We talk about the importance of having an event technology platform of record, event features that are top of mind for event organizers, the most effective way to measure the ROI of event technology investments, and so much more!Check out the Webex Events resource library for free templates, tools, guides, industry reports, and case studies for event professionals.

The power of niche events with Mahoganey Jones of Event Specialists

Mahoganey Jones, Founder and CEO of Event Specialists Inc., joins us to explore the world of niche events. In this episode, Mahoganey shares her expertise on the advantages and challenges of hosting niche virtual and in-person events. Discover how to attract more attendees, elevate sponsor engagement and ROI, and create unforgettable experiences without breaking the bank. Whether you're a seasoned event planner or a newcomer, this episode is packed with valuable strategies and tips to help you take your niche events to the next level.Check out the Webex Events resource library for free templates, tools, guides, industry reports, and case studies for event professionals.

The impact of tech-enabled in-person events with Michelle Nicole McNabb

In this episode, Michelle Nicole McNabb, Owner and Founder of Emenee Marketing 'n' Events, joins us to discuss how tech-enabled in-person events deliver immersive attendee experiences, drive ROI for sponsors and exhibitors, and streamline the event planning process.Looking to learn more about building a better event? Check out these resources, including guides, industry reports, videos, as well as free tools and templates.Learn more about Webex Events.