Bill Bishop’s BIG Ideas

2014-04-13

In today's economy, which is being profoundly changed by globalization and the network effect of the Internet, there are only two viable markets: the fast food market and the gourmet market.  In the fast food market, the customer expects the best price possible, perhaps even for free.  In the gourmet marketplace, the customer is looking for something special, and is not overly concerned about the price. The key point is: there is no middle ground. There used to be, back in the good old days.  But now, and into the marketplace of tomorrow, your company will find itself on either side of this great divide, and most companies will end up on the fast food side.  This means the profit margins on their products and services will be inexorably eroded.  This will make it near impossible to run a viable business.  That's why we recommend you get on to the other side of the divide and package a gourmet meal, something special that helps your customers achieve something new, bigger, better, and different.  In this podcast, Bill Bishop explains the great divide in detail, and explains how you can get started right now to deal with this significant issue.