Bill Bishop’s BIG Ideas

2014-04-17

You are familiar with a sales funnel.  By making sales calls, you try to get prospects into your process of presentations, proposals, and then close them.  This is the traditional way of doing things.  The new way to do things is to create a Marketing Funnel.  With a marketing funnel,  prospects start the process by knocking on your door.  And if you do it right, you will have a significantly larger number of prospects in your marketing funnel at any one time.  As you will learn from this podcast, a marketing funnel is like broadband internet, compared to a sales funnel, which is like dial-up Internet.  Once you learn how to do it, you will realize that having a marketing funnel is more efficient, easier, and way more fun.  It also results in more higher-margin sales.  Enjoy the podcast.