Bill Bishop’s BIG Ideas

2014-03-02

When you do traditional sales, the customer has all of the power.  They dictate all the terms of the relationship: Whether they are going to hire you or not, and how much they are willing to pay.  That's why sales is a losing game in today's market place, and why marketing is much better.  Marketing is better because you have much more power in the relationship.  You decide if you are going to work with them, and how much you are going to charge.  Listen to this podcast to learn how to change the game and assume more power in your relationship with prospects and customers.