Bill Bishop’s BIG Ideas

2018-10-11

BIG Idea Marketing Strategy #8 Get more ideal customers • Ideal customers are the kinds of people you love to work with. Unfortunately, most entrepreneurs don't have enough ideal customers (less than 20%). • One primary objective of BIG Idea marketing is to attract more ideal customers (You will attract more ideal customers if you have a BIG Idea). • Use one of your existing ideal customers as the model for the new customers you want. Develop a profile of your ideal customer characteristics. Your long-term goal is to work only with ideal customers. For more strategies go to: BishopBigIdeas.com