Event Experience

Mastering Experiential Events, Team Wellness, and ROI Strategy with Cognition

In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by Gianna Gaudini, Fractional Head of Events at Cognition, to explore how modern event planning is evolving—and why emotional connection is now at the core of successful experiences. Drawing on her 22+ years in the industry, Gianna unpacks the shift from traditional, tactical events to purpose-driven, human-centric experiences. She shares actionable insights on designing events that spark connection, support team well-being, and deliver measurable business impact. From embracing multisensory design and spontaneity to aligning ROI with strategic goals, Gianna offers a blueprint for building events that resonate long after they end. You'll also hear her candid thoughts on leadership, team culture, and why psychological safety is the foundation of sustainable success in the high-pressure events world. In this episode, you'll learn: Why intentional event design and multisensory experiences drive deeper audience engagement How leadership can model wellness and build psychological safety in high-stress teams How to define, track, and optimize ROI that aligns with business outcomes For transcripts, mentions, and more, visit our website: www.bizzabo.com/podcast/experiential-event-planning-cognition

Creating Transformative Event Experiences and Leveraging AI with ISG

In this episode of Event Experience, host Rachel Moore chats with Nicole Nichols, a veteran event and meeting planner at ISG with over 20 years of industry experience. Nicole shares how today’s most effective events are intentionally designed to be transformative, not just transactional. She emphasizes the importance of understanding attendee needs, gathering real-time feedback, and crafting meaningful experiences that extend beyond the event itself. Nicole also explores how AI can be a powerful amplifier, helping planners analyze data and personalize journeys, while reinforcing the human connection that defines successful events.  Her advice for fellow professionals? Stay curious, keep leveling up, and embrace continuous learning to prove the lasting impact of events. Key Highlights: Why event planners must shift from content delivery to experience design How to use AI to enhance, not replace, human connection at events The role of micro communities and intentional touchpoints in attendee journeys Real-world tips for continuous improvement and justifying the ROI of events For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/transformative-event-design-isg

Demand Generation Strategies and AI Integration with DocuSign

In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Ghazwan Almoazen, Director of Global Events Demand Generation and Communications at DocuSign, to explore how event marketers can create experiences that truly resonate. Ghazwan reveals what it takes to cut through the noise in today’s competitive events landscape, where empathy, creativity, and strategy collide. From harnessing the star power of celebrity speakers to designing interactive live demos, he shares how to transform events into powerful demand-generation engines. You’ll hear his candid perspective on the role of AI in event planning, not as a replacement for human expertise, but as a supportive teammate that frees professionals to focus on connection and creativity. Plus, Ghazwan unpacks how incentives, sales enablement, and structured networking can spark meaningful engagement that lasts long after the event ends. Listeners will walk away with fresh insights and practical takeaways for building events that not only boost attendance but also inspire loyalty and lasting relationships. What you’ll learn How to build emotional connections that drive attendance and long-term loyalty Ways to leverage interactivity from live demos to structured networking to meet rising attendee expectations Where AI fits in event planning, and why human empathy and expertise remain essential Proven strategies for sales enablement and incentives that maximize engagement across the attendee journey For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/demand-generation-ai-docusign

From Event Data to Pipeline Gold: 6sense’s Take on Proving ROI

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back EJ Oelling, VP of ABX at 6sense, for a powerful conversation on proving event ROI in today’s AI-driven landscape. EJ shares how aligning marketing, sales, and customer success around data and technology can transform events into revenue-generating engines. Listeners will learn how to integrate tools like 6sense, Salesforce, Bizzabo, and Jifflenow to track engagement, build pipeline, and tie event activities to tangible outcomes. The discussion dives into trends like the shift to smaller, high-impact activations, the need for internal alignment and enablement, and finding the right balance between AI-driven efficiency and authentic human connection. EJ also offers practical strategies for event professionals, covering tech integration, data organization, and team collaboration, while championing a mindset of continuous growth, self-awareness, and playing to your strengths. Here’s what you’ll hear about in this conversation: How to use data and integrated tech to connect event engagement to pipeline and prove ROI. Why you should prioritize quality over quantity & target the right audience with high-impact experiences. How to empower internal teams with clear goals, creative tactics, and open communication. For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/6sense-event-data-roi

From Friction to Flow: Axon’s Event Registration Tactics

On this episode of Event Experience by Bizzabo, host Rachel Moore sits down again with Samantha Arth, Project Manager of Marketing and Events at Axon, to tackle the often tricky world of event registration. Samantha dives into the real challenges event teams face, like last-minute signups, inaccurate data, and scaling personalized support. She shares hard-won insights on designing flexible registration flows, collaborating across departments, and using platforms like Bizzabo to improve both operations and attendee satisfaction. From navigating the differences between B2B and B2C audiences to handling free vs. paid events, this conversation is packed with actionable strategies. Discover how to: Customize registration flows for multi-location or complex events Make paid registration seamless with value-driven messaging and flexible payments Simplify group signups and justify costs with downloadable templates Continuously refine your process with an attendee-first mindset Whether you're planning large conferences or niche webinars, Samantha’s advice will help you rethink and elevate your registration strategy. For transcript, mentions, and more, visit: https://www.bizzabo.com/podcast/axon-event-registration-tactics