Podcast produced by the Painting Contractors Association (PCA). Join PCA as we interview industry experts on how to build stronger businesses. Founded in 1884, PCA is the only national trade association dedicated to the success of painting contractors through ethics, education and excellence. Today, PCA is recognized and supported by many industry manufacturers and suppliers as the premier organization committed to helping professional painting contractors improve their business.

Episode List

Sales 401 Series – Part 3: Building Your Sales Framework and Process

Sep 24th, 2025 8:45 AM

It’s important to have a repeatable process for every estimate that you do. This helps breed consistency in the customer experience, sets your production team up for success, and helps create a duplicatable system to teach others as you grow. In todays episode, we’re going to cover what this framework should be like and an example of a repeatable process for your sales department in your painting company! If you missed parts 1 and 2 of this series, go back and listen to it before diving into this one. Each episode builds on the previous one! Need help with creating a repeatable process into your customer journey? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

Success Secrets from 1,000 Painting Companies

Sep 22nd, 2025 8:48 PM

In this episode of the Industry Partner Series, we host guest Mike Gore-Hickman of Painter Growth. Mike grew his painting company to $200k/month right out of college. He now runs Painter Growth, the fastest-growing business coaching for painting contractors in the country, and has helped over 1,000 painting companies scale over the past 5 years.

Sales 401 Series – Part 2: Sales Psychology

Sep 18th, 2025 8:42 AM

One misunderstanding we hear from painting contractors is that sales psychology is just manipulation of the customers. But it’s actually not! It’s understanding the way they’re thinking so we can communicate how to solve their problem or satisfy the emotion they’re after. When you understand want vs. need selling and how to connect with your buyer to speak their language, you will have a much higher success rate in helping your customers achieve their goals. If you missed part 1 of this series talking about fundamentals, go back and listen to it before diving into this one. Each episode builds on the previous one! Need help with utilizing these sales psychology ideas into your selling process? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

Success Frameworks: Ep. 5 “The Future: It's Weird, but It's Bright”

Sep 16th, 2025 6:48 PM

In this series titled "Success Frameworks", Mark DeFrancesco of MDF Painting will be discussing his journey from young painter to veteran business guru. It is a 5-part series. In episode 5, the final episode, Mark will walk through his vision for not only the future of MDF Painting, but for the painting industry as a whole, and how you can capitalize on the upcoming disruptions.

Tersh Blissett’s Automation Pro Tips: Contractor Evolution

Jan 20th, 2025 12:00 AM

To learn more about Breakthrough Academy, click here: https://trybta.com/PCA195 Check out Tersh's YouTube channel here:     / tershblissett   How are you using AI and automation in your business? Maybe you use ChatGPT for idea generation or have some automated reminders going out through your bookkeeping software or CRM. If so, that’s great. But the reality is there is a lot more you could be doing. And it doesn't all require in-depth programming knowledge or tech skills. Today’s conversation is with Tersh Blissett. He’s an AI and automations expert for trades and construction, Host of the Service Business Mastery Podcast, owner of two HVAC companies, and founder of Trade Automation Pros. We discuss the five types of automations all contractors need and three of the most clever ways he’s seeing AI deployed in the trades today. If you’re tired of monotonous and repetitive tasks but aren’t sure where to start with automations, this episode is a must-listen. Episode Highlights: Get intel from Tersh Blissett, AI and automations expert for trades and construction, Host of the Service Business Mastery Podcast, owner of two HVAC companies, and founder of Trade Automation Pros. Learn the five types of automations every contractor needs to optimize their operations. Get tips on how to get started with AI and automations, including three of Tersh’s favorite AI use cases in the contracting space. 00:00 - Intro 01:16 - Defining automations 02:04 - Background on Tersh's passion for AI and automation 06:42 - About Tersh 11:55 - Five automations every contractor needs 12:23 - 1. Automated appointment scheduling and reminders 19:36 - 2. Streamlined customer support ticket handling 24:10 - 3. Automated lead management 25:23 - 4. Social media content curation and posting 30:54 - 5. Automated onboarding for new clients 40:49 - Three clever ways contractors can use AI in their business 54:10 - Advice for the not so tech-savvy contractor 56:52 - Connect with Tersh Subscribe to Breakthrough Academy to never miss a video! 👇 http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome Join our Facebook Group:    / contractorroundtable   Connect with us on Social Media: Facebook:    / thebreakthroughacademy   Instagram:    / btacademy   LinkedIn:    / 10175179   Email: info@btacademy.com Phone: 1-800-875-1704 #BTA #BreakthroughAcademy #BuildingSuccess Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/

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