The Battle Plan Marketing Podcast

The Battle Plan Marketing Podcast

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Actionable advice to help grow your home services company. The Battle Plan Marketing Podcast is designed for contractors who are looking for effective tips and tactics to grow their business. Podcast topics include contractor marketing strategy, lead generation, web design, search engine optimization, reputation management, referral programs, content marketing, online advertising, social media, financials, sales, employee management, services, and general entrepreneurial interests. Mark...
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Episode List

[Interview] Million Dollar Contracting Series – The Collections Episode - Part 10 - BPMP #171

Sep 24th, 2025 12:00 PM

We’re back with another no-BS episode in our Million Dollar Contracting book series—and this one hits where it hurts: getting paid.Author and 40+ year Operator Kim Hopkins returns in Episode 171 to break down:How he went from losing $80K at a time to collecting every pennyThe common collection mistakes that bleed your bottom lineWhat to do when a GC, management company, or homeowner stalls (spoiler: it’s not small claims court)He’s been burned, bounced back, and built a system that works.If you’ve ever had to chase down a payment, you’ll want to hear this.📗 Grab the book: MillionDollarContracting.com🎯 Want more booked jobs without chasing leads? BattlePlan-Marketing.comBuy The Book:https://milliondollarcontracting.com/Guest Website:https://www.theelectricconnection.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

[Interview] - How Tom Howard Turned 3 Failing HVAC Shops Into $25M in 16 Months - BPMP #170

Sep 10th, 2025 12:00 PM

In this power-packed episode, Tom Howard (VP at ServiceTitan + serial service business acquirer) lays out how he and his team took three underperforming HVAC companies and flipped them into a $25M machine—fast.You’ll learn:How to spot opportunity in a dumpster fire of a businessWhat radical transparency and equity can do for your teamHow AI is outperforming human CSRs—and cutting costsThe real cost of bloated teams and broken systemsWhy most owners get stuck at $2–5M—and how to punch throughThis is the kickoff to our Plumber + HVAC Dominance Series—real strategies, zero sugarcoating.️If you're running a local service business and want to scale without selling your soul, this one's non-negotiable.🎧 Listen now, take notes, and get ready to rethink how you lead.📕 Grab Tom’s book Fetching Millions on Amazon: https://www.amazon.com/FETCHING-MILLION-Successful-Services-Business/dp/B0FGKCHKGD/📩 Connect with Tom: t.howard@servicetitan.com 📸 Follow @realTomHoward on InstagramFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

[Interview] - Million Dollar Contracting by Kim Hopkins - Part 9 - BPMP #169

Aug 20th, 2025 12:00 PM

Think great work is enough to grow your service business? Think again.In this episode, we sit down with Kim Hopkins, author of Million Dollar Contractor, to break down the three skills every local service pro must master to scale—people skills, technical skills, and admin systems.Kim built a multi-million dollar electrical business from the trunk of a sedan—and he’s sharing the no-fluff strategies that actually get you more jobs, better referrals, and a business that doesn’t own you.What You’ll Learn:Why 1-star reviews are almost never about your workHow doing just 10% more can double your repeat businessThe admin systems that separate real businesses from chaosHow to grow without losing your weekends (or your mind)Whether you're a solo operator or running a growing team, this one’s a must-watch.Subscribe for more real-world tactics that book jobs—not just hype.📗 Grab the book: MillionDollarContracting.com🎯 Want more booked jobs without chasing leads? BattlePlan-Marketing.comBuy The Book:https://milliondollarcontracting.com/Guest Website:https://www.theelectricconnection.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

[Interview] - Million Dollar Contracting by Kim Hopkins - Part 8 - BPMP #168

Jul 9th, 2025 12:00 PM

We continue the “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & Owner of The Electric Connection out of Los Angeles CA, in business for over four decades.In this episode Kim we cover Sales, chapter 8 of his book.Kim shared the lessons he learned on what customer types are ideal and which ones to avoid and the signals each one gives off telling you who they are.Topics discussed included:The key questions and deal breakers customers have (they’re probably different than what you’re selling)Flat-rate / fixed pricing versus time plus materialsDeveloping a price bookFree phone estimates vs free field estimatesTruck roll chargesWhat the customers wants and what they needBeing a good humanOnce again, here’s an opportunity to learn from 40+ years of experience from a very successful operator who’s willing to share his knowledge.Enjoy!Buy The Book:https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/Guest Website:https://www.theelectricconnection.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

[Interview] - Million Dollar Contracting by Kim Hopkins - Part 7 - BPMP #167

Jun 18th, 2025 12:00 PM

We continue the “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & Owner of The Electric Connection out of Los Angeles CA.In this episode Kim shares two of the most important lessons he’s learned in four decades of running his electrical services company.We also touched on a few key points of Chapter 7 of his book, this chapter is on Internet Marketing.Enjoy!Buy The Book:https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/Guest Website:https://www.theelectricconnection.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

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