The Savvy Scribe

EP329: The CEO Shift: How to Use Marketing Metrics to Drive Freelance Growth with Rachel Allen

Send us a textIn this episode, we dive deep into the transition from freelancer to business owner and how understanding marketing metrics can make that shift more empowering and less overwhelming. Our guest, Rachel, shares her journey from hesitant freelancer to confident strategist, highlighting how data can be reframed to support—not scare—freelancers and creatives.About RachelRachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profit sectors. She’s written for some of the biggest (and smallest) names in business, and excels at marketing that’s equal parts data-driven and human-centered.Having run a marketing business for 16 years with clients in 21+ countries, Rachel’s written for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. Her work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top venture capital firms, and national-level honors.Find out more at boltfromthebluecopywriting.comKey Topics Covered:The mindset shift from freelancer to CEOWhy marketing metrics aren’t just for “numbers people”Simple metrics every freelancer should trackHow to reverse-engineer your strategy using dataThe value of qualitative feedback alongside numbersTracking pitching efforts and measuring effectivenessWhy email lists matter more than vanity metricsRachel’s unique “litter box” problem analogy for spotting overlooked business solutionsHow human-to-human connection is driving modern marketing trendsUsing community and peer support to avoid decision paralysisHow to start tracking data without overwhelmThe growing demand for authentic, high-quality writing iWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!Support the showFOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.” If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!

EP328: Why High-Value Clients Are the Game Changer for Nurse Writers

Send us a textIn this episode of the Savvy Scribe Podcast, I’m sharing how landing high-value clients can completely change your freelance writing business. If you’ve ever felt stuck saying yes to low-paying, high-demand projects, it’s time to rethink your approach.I walk through what makes a client truly “high-value,” how to identify red flags, and how to position yourself as a professional nurse writer who commands higher rates and long-term partnerships. This episode is your permission slip to aim higher and start building the business you deserve.What You’ll LearnWhat defines high-value clients (and why it’s not just about the money)How low-value clients drain your energy and slow your growthSigns that you’re ready to uplevel your client baseThe mindset shift from freelancer to business ownerWhy niching down helps you attract aligned, premium clientsHow to bring clarity and confidence to your client sourcing strategyStrategies for breaking the feast-or-famine cycleKey PointsHigh-value clients pay well, respect your time, and want ongoing partnershipsLow-value clients often micromanage, underpay, and cause burnoutFeeling stuck or undervalued is a sign it’s time to shift your approachNarrowing your niche helps you stand out as an expert nurse writerClients want partners, not just freelancers — show up like a businessThere are plenty of great clients out there — you just need the right strategy to find themWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!Support the showFOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.” If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!

EP327: Uncovering Your Unique Value: How to Identify and Market Your Superpower with Carrie KC West

Send us a textWhat if the story you’ve been telling yourself is what’s holding you back?In this episode of The Savvy Scribe Podcast, I had the absolute pleasure of talking with Carrie KC West, bestselling author, speaker, and narrative coach.We talked about everything from overcoming imposter syndrome to owning your unique value, and how the stories we tell ourselves can either hold us back or launch us forward. If you’ve ever struggled with self-doubt, limiting beliefs, or not knowing how to “market” yourself authentically — this episode is for you.Key TakeawaysHow to recognize and rewrite limiting stories that no longer serve youWhy your voice is your superpower — and how to use it effectivelyWhat somatic signals like stress or burnout are really telling youThe truth about imposter syndrome and how to quiet that inner criticWhy it’s never too late to start over or launch something newAbout Carrie KC WestCarrie KC West is a Bestselling Author, Speaker, and Narrative Coach who helps individuals and creatives rewrite the unconscious stories that shape their lives and work. With a Master of Fine Arts in Filmmaking from the American Film Institute and a background in counseling psychology, Carrie blends storytelling, psychology, and somatic tools to support deep personal and professional growth.She’s the author of Life Rewritten (March 2025), an international bestseller exploring how story can be used as a tool for healing and clarity. Carrie has worked as a story analyst for film and publishing, and now helps writers, entrepreneurs, and leaders find their voice, reframe limiting narratives, and bring greater alignment to both life and business.Resources & LinksBook: Life Rewritten by Carrie KC WesWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!Support the showFOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.” If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!

EP326: Money Moves: How CEOs Think About Income and Profit

Send us a textIn this episode of The Savvy Scribe Podcast, we’re tackling a topic that’s too often overlooked in the freelance world: money. If you’re a Nurse Writer navigating inconsistent payments, unclear financial goals, and burnout from treating your business like a side hustle, this episode will help you make the shift toward thinking about income and profit—and acting—like a CEO.How CEOs Think About Income and ProfitHere’s what we cover:Why revenue ≠ profitLearn the difference between your top-line income and the money you actually keep. Tracking your expenses, software costs, and taxes is non-negotiable.How to pay yourself firstDiscover the importance of prioritizing owner pay using strategies like the Profit First method. This includes setting up separate accounts and allocating a percentage of your income before spending on tools or outsourcing.Planning ahead instead of panickingGet tips for budgeting months in advance—even when client payments come in on a delay. Understand your payment terms and create a system to track incoming income, expenses, and taxes.Setting income goals with profit in mindExplore how to create monthly income targets that reflect your business needs and ensure you’re not just working for cash flow but for sustainability and growth.Action step for today:Open your banking app or spreadsheet. Look at your last 3 months of income. Did you pay yourself? Did you actually profit? If not, it’s time to reassess your rates and spending.Don’t miss this episode if you’re ready to:Stop treating your writing business like a hobbyCreate predictable income streamsMake profit a core part of your business planWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!Support the showFOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.” If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!

EP325: From Chaos to Clarity: Building Smart Systems in Your Nurse-Owned Business with Teresa Sanderson

Send us a textIn this high-impact episode, nurse entrepreneur Teresa Sanderson joins us to unpack how implementing systems and processes can take your freelance writing or nurse-owned business from chaotic to streamlined. From building a strong sales funnel to developing a CEO mindset, Teresa shares battle-tested strategies and powerful insights that can help any nurse entrepreneur create a scalable, sustainable business.About Teresa SandersonTeresa Sanderson is a serial nurse entrepreneur, champion for nurses, speaker, and marketing expert. She is the founder of Business & Marketing Made Easy For Nurse Entrepreneurs and coaches nurse entrepreneurs to: Get Visible. Attract Your Audience. Grow Your Authority & Income.Teresa is also a speaker, podcast host and founder of the Nurses Feed Their Young® Movement and Thriving Nurse Network, an online peer support community for nurses. She is passionate about creating a better future for the nursing profession and dedicated to transforming nursing culture from one where nurses eat their young to one where Nurses Feed Their Young®.How Systems & Operations Can Supercharge Your Nurse-Owned BusinessKey Takeaways:Own Your Zone of GeniusSet Up a Simple Sales FunnelDocument EverythingThink Like a CEOUse Project Management ToolsAdopt the Profit First SystemAvoid Burnout in BusinessResources Mentioned:Teresa’s Facebook Group: From Bedside to Business | No Extra Education RequiredProfit First bWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!Support the showFOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.” If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!