Productized Podcast

Recode the Core: Product-Led Transformation Panel with Cláudio Pimentel and Bruce McCarty

Discover how organisations can reinvent themselves with product thinking. Moderator André Marquet sits down with Cláudio Pimentel and Bruce McCarty to explore aligning strategy, culture, and execution for lasting, internal transformation.JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us:Website: https://productized.co/LinkedIn: https://www.linkedin.com/school/productized/Meetup: https://www.meetup.com/pt-BR/Productized/

195. From Cost Center to Growth Engine: UserCentrics’ VP of Product on Leading Change with Courage and Clarity

What if your product team could become the true growth engine of your company?In this episode of the Productized Podcast, host André Marquet talks with Blagoja Golubovski, VP of Product at UserCentrics, about what it really means to lead product with clarity, courage, and alignment.Blagoja shares insights from 25+ years in tech—helping B2B SaaS companies scale from Seed to IPO—and unpacks how great product leadership turns strategy into measurable impact.You’ll learn:➡️ How to shift from delivery mindset to growth mindset➡️ Why alignment between Product, Tech & Business is the real superpower➡️ What AI is teaching us about better decision-making➡️ How to measure product’s real impact (beyond features and OKRs)➡️ The leadership habits that build trust across teamsWhether you’re a founder, CPO, or product lead, this conversation will help you rethink your product’s role in driving growth and organizational change.⏱ Chapters04:15 – The evolving role of Product Leadership08:40 – From Cost Center to Growth Driver14:10 – Building Alignment Between Product, Tech & Business19:35 – What AI Is Teaching Us About Leadership25:22 – Measuring Product’s Real Impact31:00 – Courage and Clarity in Decision-Making37:50 – Advice for Product Leaders in Uncertain Times42:15 – Closing Reflections🔗 Connect with Blagoja: https://www.linkedin.com/in/golubovski/ 🔗 Connect with André: https://www.linkedin.com/in/marquet/ 🔗 Follow Productized: https://www.linkedin.com/company/productized/🎟 Join us at Productized Conference 2025: https://www.productized.co#ProductizedPodcast #ProductLeadership #ProductStrategy #UserCentrics #AIinProduct #GrowthMindset #Innovation #CreateChangeTogether #LeadershipDevelopment #B2BProduct

Cofidis’ CIO on AI, Innovation, and Why Leadership Means Hard Choices

Is Cofidis a finance company—or a tech company?Cláudio Pimentel, CIO at Cofidis Portugal, has been leading digital transformation at one of Europe’s biggest financial institutions. In this special 20-minute cut of the Productized Podcast, Cláudio unpacks what it really takes to innovate inside a legacy organization.Here’s what you’ll take away:✨ Why innovation has to be a strategic choice, not a buzzword✨ How Cofidis is walking the fine line between finance and tech✨ What AI can and can’t solve in financial services✨ Why responsible AI and human oversight are non-negotiable✨ The tough reality of cloud sovereignty and resilience in Europe✨ And above all: what it takes to lead when change is the only constantCláudio reminds us that leadership in times of change isn’t about knowing all the answers—it’s about asking the right questions, building trust, and daring to take the leap.🎧 If you’re leading through complexity, navigating legacy systems, or simply trying to keep your teams resilient in uncertain times, this conversation is for you.With this episode, we would like to give a special spotlight on Cofidis, the main sponsor of Productized Conference 2025, where Cláudio will join us live in Lisbon.🔗 Connect with Cláudio: https://www.linkedin.com/in/claudiopimentel🎟 Join us in Lisbon at Productized Conference 2025 → https://www.productized.co#ProductizedPodcast #Leadership #DigitalTransformation #Cofidis #AIinFinance #ChangeLeadership #ProductManagement

Why Sales Chaos Destroys Product Teams (Rich Mironov Explains) I Best of August

In this special from the Productized Podcast, legendary product leader Rich Mironov breaks down one of the toughest challenges in product management: confusing speed with progress.He explains why sales-driven chaos derails roadmaps, how misaligned incentives hurt product teams, and most importantly, how to speak the language of money so executives actually listen.🎧 If you’ve ever felt trapped in endless stakeholder demands, this conversation will help you:- Protect your roadmap from sales chaos- Align incentives between sales and product- Reframe product discussions in terms that executives understand- Stop confusing “shipping faster” with “creating real impact”👉 Watch this 15-min special, then listen to the full conversation with Rich Mironov here: https://www.youtube.com/watch?v=2cwsDyktudo&list=PLo8itWn6h7VOWDMYw9v7DQkjbrDdGnaZ3&index=6 🔗 Rich's Talk from Productized Conference 2024: https://www.youtube.com/watch?v=p-dZnX5u9Cw🔗 Rich's Previous Podcast Episode: https://www.youtube.com/watch?v=kGLv0Rzcgz4🔗 The Art of Product Management Book: https://www.amazon.com/Art-Product-Management-Lessons-Innovator/dp/1439216061🔗 Connect with Rich: https://www.linkedin.com/in/richmironov/ 🔗 Join us live at Productized Conference 2025 in Lisbon: https://www.productized.co #ProductManagement #ProductLeadership #RichMironov #StakeholderManagement #Roadmaps #ProductStrategy

194. AI Has Rewritten the Rules: Hugo de Sousa on Product Strategy, Leadership & Vibe Coding

AI isn’t just a new tool, it’s rewriting the rules of how we build, lead, and innovate.In this episode of the Productized Podcast, host André Marquet sits down with Hugo de Sousa (founder of Mars Shot, innovation consultant, and former professional chess player) to explore how AI, unlearning, and vibe coding are reshaping product strategy and leadership.You’ll learn:➡️ Why AI is a cultural catalyst for change, not just technology➡️ The superpower of unlearning and learning in a fast-moving world➡️ What “vibe coding” means and how it accelerates innovation➡️ How leaders can embrace experimentation without fear of failure➡️ Why digital literacy is the #1 leadership skill of the futureIf you’re a product leader, innovator, or strategist, this conversation will help you see AI not as a disruption, but as an opportunity to transform how teams create change together.🔗 Connect with Hugo: https://www.linkedin.com/in/hugocsousa/ 🔗 Follow André: https://www.linkedin.com/in/marquet/ 🎟 Join us at Productized Conference 2025 in Lisbon: https://www.productized.co Chapters:05:34 Navigating Career Choices and Education09:32 The Superpower of Unlearning and Learning14:55 AI as a Cultural Catalyst for Change22:49 Rewriting the Rules of Product Management32:38 Vibe Coding: Speed and Efficiency in Development41:43 Breaking Down Silos for Better Collaboration45:16 Embracing Speed and Experimentation📌 Don’t forget to like, comment, and subscribe for more conversations with world-class product thinkers.#AI #ProductStrategy #Leadership #Innovation #DigitalTransformation #VibeCoding #ProductManagement #ProductizedPodcast #CreateChangeTogether