Learn Speak Teach

How He Got Rich Picking Up Dog Poop w/ Poop Scoop Millionaire: William Milliken (LST #132)

Learn Speak Teach Episode #132 with William Milliken.Have you considered how narrowing your niche could give your business a competitive edge? The more targeted your niche, the higher your chances of success.In today’s episode, we learn from William Milliken, the President & Co-Founder of Swoop Scoop®️, a dog waste removal company serving over 2,000 recurring clients. William shares the story behind his unique poop scoop business, revealing how a simple idea turned into a thriving enterprise.He dives into the practical aspects of the business, including waste management, service pricing, and navigating market competition. Moreover, he explores the unexpected “dark side” of poop scooping and addresses frequently asked questions. William also discusses the Poop Scoop Millionaire Community, revealing how he built a thriving network of like-minded entrepreneurs and the purpose behind connecting people in this unusual but profitable field. Additionally, he offers tips on how anyone can get started in this business.During this episode, you will learn about:[00:00] Trailer[01:10] Starting Poop Scoop[03:19] Waste Management[04:02] Pricing[07:35] Community[09:52] Competition[15:46] Horror Stories[19:25] Starting the Business[22:18] Website: https://scoopstart.com/[23:48] Learn more• YouTube: https://www.youtube.com/@Scoop-Start[26:24] FAQsKey Takeaways: • “If you can explain what you do in one word, YouTube has no clue what you do.” ~Roger Wakefield [12:49]• The poop scoop business has a relatively low barrier to entry. A practical way to secure your first clients is by reaching out to friends and family or leveraging free buy/sell/trade groups on Facebook. ~William Milliken [19:38]• The more people you bring into your business community to provide value to your clients, the better off you’ll be. ~William Milliken [28:09]• The more niche your business is, the greater your chances of success. ~William Milliken [28:35]People Mentioned and Other Resources:1. Roger WakefieldKeep In Touch with William Milliken:Website: https://scoopstart.com/YouTube: https://www.youtube.com/@Scoop-StartFacebook: https://www.facebook.com/ScoopSpokaneInstagram: https://www.instagram.com/_swoopscoop/• Poop Scoop Millionaire Community: https://www.skool.com/poop-scoop-millionaire/about—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website: https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

The AI Content Expert That Outsmarted The Facebook Algorithm w/ Austin Armstrong Of Syllaby.io (LST #131)

Learn Speak Teach Episode #131 with Austin Armstrong.How many followers do you have on Facebook?Would you like to grow your audience? If the answer is yes, this episode is for you.Ben Albert interviews content creation powerhouse Austin Armstrong, founder of Syllaby and a social media juggernaut with millions of followers across platforms like Facebook, YouTube, and Instagram.Austin shares his journey from MySpace marketer to modern-day AI entrepreneur, revealing how he built a massive online presence without burning out. He breaks down his secrets to prolific content production, from leveraging AI and delegation, to the viral tactics that keep his posts at the top of the feed.Ben and Austin also dive deep into thriving and surviving in the fast-paced world of social media, touching on everything from Facebook growth hacks and the evolution of content creation, to the democratization of AI tools like Syllaby. No matter where you are in your content creation journey, this episode is packed with practical advice, a behind-the-scenes look at viral strategies, and a refreshing, transparent discussion on balancing creativity, business, and well-being in the digital age.During this episode, you will learn about:[00:00] Trailer[01:25] Social media and time management[02:37] Season of growth[03:26] Burnout for entrepreneurs[09:26] Facebook strategy[12:42] Facebook text threads[15:58] Reposting top-performing posts[21:34] Facebook’s backgrounds[22:08] Check out Austin’s Facebook pagefacebook.com/Owwstin[22:49] MySpace versus Syllaby[27:46] Syllaby’s content quality[37:43] A sample of what Syllaby can do[39:45] 4th July videohttps://www.youtube.com/watch?v=qBragY66CPk&ab_channel=AncientHistoryFacts[42:55] Syllaby’s video feature[48:41] Attend AI Marketing World, Oct 9–11 in Frisco, Texas[50:06] AI Marketing World conference plan[53:07] Signature talk[54:41] Capitalizing on trolls[57:46] Support AustinKey Takeaways: • One of the biggest lessons I learned in business is to not solely build the lead generation source around your personal brand. Because when you disappear, it doesn’t work anymore. ~ Austin Armstrong [06:37]• “Quantity leads to quality.” ~ Austin Armstrong [17:57]• “There’s always going to be a workaround that’s why marketers are the worst people on earth.” ~ Austin Armstrong [21:01]• At my agency, I treated every social media platform for a service-based business owner as a search engine. People are searching for information. ~ Austin Armstrong [28:15]• “I believe that anybody should be able to create content no matter where they’re at.” ~ Austin Armstrong [34:54]• That’s why I love AI, it democratizes the ability to get that idea out of your head and into the world. ~ Austin Armstrong [35:46]• “All information is repeated. People are just looking for the voice they resonate with.” ~ Austin Armstrong [36:59]• “It doesn’t matter how content is made, the viewers will decide if your content is good or not.” ~ Austin Armstrong [44:34]• If you’re able to deal with trolls (and not everyone can, I get it), you can manipulate them to get more engagement, which increases your chances of going viral. ~ Austin Armstrong [54:55]People Mentioned and Other Resources:1. Syllaby2. Five Insane Bible Facts3. The Entire History of 4th JulyKeep In Touch with Austin Armstrong:Website: https://austinarmstrong.ai/ X: https://x.com/SocialtyPro LinkedIn: https://www.linkedin.com/in/austinarmstrong90/ YouTube: https://www.youtube.com/@ancienthistoryvideos/f https://www.youtube.com/@socialtypro -This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

LIVE Hypnosis On Air! SHOCKING Results w/ Adrianne Hart (LST #130)

Learn Speak Teach Episode #130 with Adrianne Hart.Imagine stepping on stage as a keynote speaker, your introduction perfectly planned with drones and paper airplanes, yet anxiety still creeps in. That’s exactly where Ben Albert found himself. But after just a few minutes of guided hypnosis with wellness hypnotist Adrianne Hart, his brilliant unconscious mind unlocked, and the tension melted away.In this mind-opening episode, Adrianne Hart joins Ben Albert to reveal the power of hypnosis. She shares her very first encounter with hypnosis and how it helped her sister overcome a fear of the dentist after a traumatic experience. Adrianne also talks about how hypnosis healed her back pain and why this powerful tool is essential for mental and physical well-being. To make it even more exciting, Adrianne performs a live content free hypnosis session on Ben during the show.Adrianne is a wellness hypnotist and the host of the podcast Get Well with Me, which features practical insights and content free hypnosis sessions anyone can benefit from. This episode is packed with insights, real experiences, and practical suggestions to help you tap into the hidden power of your own mind.During this episode, you will learn about:[00:00] Trailer[01:34] Benefits of hypnosis[05:47] Keynote speaking[08:57] Content free hypnosis[13:09] Hypnosis versus meditation[20:07] Adrianne hypnotizes Ben[28:10] Signs that you may need hypnosis[29:50] Connect with Adrianne HartBook a session: https://adriannehart.com/[31:03] Hypnosis suggestions by Adrianne[33:38] Hypnopompic and hypnagogic states[38:23] Reframing[40:21] Adrianne’s journey with hypnosis[46:31] Evolution of Adrianne's practice[50:37] Support AdrianneLeave a comment or review on her podcast: https://open.spotify.com/show/0tdaftF9cNXsTYuH3h6LYr6LYr [51:48] "Dissolving Sugar Cravings" guidehttps://open.spotify.com/episode/1KPG43hqwBDgiPdyCygB6D Key Takeaways: • All hypnosis is consensual. It carries a sense of mystery because of its power but ultimately, it’s not hypnosis itself that’s powerful, it’s the power of your own mind. ~ Adrianne Hart [04:17]• There is no universal hypnosis experience, meaning there’s no way to do it wrong. ~ Adrianne Hart [04:46]• When the pain of staying the same is worse than the comfort of staying the same, that's the threshold. ~ Adrianne Hart [29:38]• “We’re healing according to our youthful blueprint.” ~ Adrianne Hart [32:39]• I learned early on that there are two ways to learn: the hard way, suffering through it yourself or the easy way of learning from someone else. ~ Adrianne Hart [39:25]• “If the problem is in the mind, so is the solution.” ~ Adrianne Hart [48:28]• In hypnosis, we say that the glue that holds trance together is rapport. ~ Adrianne Hart [49:07]People Mentioned and Other Resources:1. What is Relationship Marketing with Jessika PhilipsKeep In Touch with Adrianne Hart:Website: https://adriannehart.com/ Instagram: https://www.instagram.com/adrianneehart Podcast: https://open.spotify.com/show/0tdaftF9cNXsTYuH3h6LYr —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website: https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Why Ellen Was CANCELLED But Kanye Isn’t — The Truth About Likability w/ Erica Mallett From Theory Of One (LST #129)

Learn Speak Teach Episode #129 with Erica Mallett.Between Kanye West and Ellen DeGeneres, who do you think is the most lovable celebrity? If you guessed Ellen, you’re wrong! If Ellen is truly as lovable as we think, why was it so easy to have her canceled- while Kanye, despite having done worse, seems uncancellable? That’s the power of contradictions.Erica Mallett sits with Ben for an eye-opening episode on the psychology behind contradictions and how they shape brands and public perception. Erica explains why contradictions make brands and people more lovable and even shares her own “Cringe Mountain” experiences.If you’re just starting out with your YouTube channel, Erica’s Theory of One channel should be on your subscription list. She has a genius way of presenting content that we can all learn from.During this episode, you will learn about:[00:00] Trailer[01:12] Kanye West[04:46] Kanye West vs. Ellen[09:08] The Real Business Connections brand[11:11] Becoming a category of one[11:50] The PDF framework by Erica[15:07] How to avoid going in the wrong direction with your brand[17:58] Erica’s Cringe Mountain[25:19] The view at the top of Cringe Mountain[30:41] What makes a celebrity so darn likable[36:26] Identifying your contradictions[38:45] Erica’s contradiction[41:48] Support Erica – Subscribe to the Theory of One YouTube channel: https://www.youtube.com/@theoryofone/[43:26] How Erica structures her videos[49:08] Levels and kinds of fameKey Takeaways: • Imperfections are the point of a brand. We're at a point in culture where it’s not only desired to have imperfections, but it’s necessary to have them built into your brand. ~Erica Mallett [07:04]• “It’s important to be aware of your imperfections and then use them strategically in your brand.” ~ Erica Mallett [07:39]• If you can be a mirror for people and make them feel less alone, then you can build a brand and smash it. ~ Erica Mallett [10:14]• “The best way to attract your people is to have a set of beliefs.” ~ Erica Mallett [11:26]• A niche is important, but you also have to think about your emotional niche because everyone you meet naturally falls into one. ~ Erica Mallett [15:37]• “No one will ever look back from in front of you on Cringe Mountain and laugh at you for climbing behind them.” ~ Erica Mallett [26:07]People Mentioned and Other Resources:1. April Cluck2. Struthless3. Courage to be Disliked-Ichiro Kishimi and Fumitake Koga4. The Infinite Game by Simon Sinek 5. The Brand Gap-Marty Neumeyer Keep In Touch with Erica Mallett:YouTube: https://www.youtube.com/@theoryofone/ Instagram: https://www.instagram.com/erica_mallett/ Website:https://www.ericamallett.com/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website: https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

The Crisis Expert Says STOP WAITING For Disaster! w/ Mike Swenson (LST #128)

Learn Speak Teach Episode #128 with Mike Swenson.They say, “Hope for the best, but prepare for the worst.” But here’s reality: most businesses don’t. They operate without a crisis plan, and when trouble hits, they scramble to react instead of leading with confidence and communicating from one simple voice.In this episode, Ben Albert sits down with veteran crisis communications strategist Mike Swenson, a man with over 30 years of experience helping fast-growing brands and iconic organizations weather their toughest storms. Mike shares powerful real-life stories that will change the way you think about preparedness as a business or organization.For example, he recalls a 1990s case study involving Jack in the Box. The restaurant chain found itself in crisis due to one of its suppliers, but for the sake of its brand, the company had to take full accountability-illustrating the critical importance of owning the narrative during challenging times.Mike Swenson and Sam Meers host The Kansas City Marketing Legends podcast. They interviewiew the people who built the marketing community in Kansas. Mike also runs Crisis Trak as his service outlet. Listen to this episode and learn how to create a crisis plan that works when you need it most, from building your team and crafting crisis messages to communicating effectively during a crisis.During this episode, you will learn about:[00:00] Trailer[01:11] Crisis plans for businesses[02:14] Reactive vs. proactive in business[04:37] Crisis examples[08:00] Crisis track process[17:06] Accountability in crisis messaging[19:25] Jack in the Box case study[22:42] How Mike got into crisis management[28:24] Political crises[31:08] Filtering the noise[34:07] Mike’s most rewarding PR projects[41:06] Mike’s entrepreneurship journey[48:22] Steps to resisting crises[50:52] Connect with Mike SwensonWebsite: https://crisistrak.com/ LinkedIn: https://www.linkedin.com/in/mikeswenson1/ Key Takeaways: • “A crisis doesn’t have to be your fault to impact your business.” ~ Mike Swenson [06:05]• Filter out the noise so you can focus on what really matters. ~ Mike Swenson [29:00]• You can’t run a business long-term without facing a crisis at some point. ~ Mike Swenson [48:44]People Mentioned and Other Resources:1. Jack in the Box2. March of DimesKeep In Touch with Mike Swenson:Website: https://crisistrak.com/LinkedIn: https://www.linkedin.com/in/mikeswenson1/ Podcast: https://www.kcmarketinglegends.com/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website: https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com