Inside BS Show with The Godfather and Nicki G.

How to Hack Humans: The Art and Science of Reading People | 944

In this episode, Dave Lorenzo sits down with Susan Ibitz, known as The Human Behavior Hacker, to explore the science and psychology behind reading people. Susan shares her expertise as the world’s only civilian hostage negotiator and explains how face reading, language analysis, and micro-expressions can reveal what others are thinking before they speak.Key Topics Discussed:How to cold read anyone in 90 secondsWhy words reveal more truth than body languageHow face reading exposes hidden personality traitsWhat lawyers, negotiators, and salespeople can learn from behavioral profilingHow to build instant trust through vulnerabilityThe subtle power of pronouns — and what it means when someone avoids “I”Why paying attention to backgrounds in Zoom meetings gives you an edgeHow vulnerability and authenticity win more negotiations than aggressionHow to use behavioral cues to tailor your communication and close dealsAbout Susan Ibitz: Susan Ibitz is a human behavior expert, profiler, and the world’s only civilian hostage negotiator. She’s the founder of the Human Behavior Lab, where she trains professionals to read others and communicate with precision. Susan’s work combines psychology, linguistics, and behavioral science to help lawyers, executives, and sales professionals gain a competitive edge. Visit: humanbehaviorlab.comResources Mentioned:Human Behavior Lab — humanbehaviorlab.comCendrowski Corporate Advisors — Business Valuation, Litigation Support, and Family Office Advisory. Call 866-717-1607.Get your free business development plan: RevenueRoadmapGuide.comCall to Action: Buy The 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763

How to Turn Depreciation into Cash Flow: The Power of Cost Segregation | 943

In this episode of The Inside BS Show, Dave Lorenzo interviews Lester Cook, a cost segregation expert and partner at KBKG, to uncover one of the most powerful — and underutilized — tax strategies available to real estate investors and property owners.Cost segregation isn’t a loophole. It’s a legitimate, IRS-approved way to accelerate depreciation and save millions in taxes. Lester explains how his firm helps clients identify and reclassify building components for faster write-offs, turning a single property purchase into a massive tax-saving opportunity.What You’ll Discover Today:What cost segregation really is and how it worksWhy property owners can write off up to 25% of a building’s value in the first yearHow to know if your property qualifies for a cost segregation studyThe difference between a good candidate (buy-and-hold investor) and a bad one (flippers)Why most CPAs partner with cost segregation experts instead of doing it themselvesHow KBKG helps both large corporations and small investors unlock tax savingsHow states like Illinois and California handle bonus depreciation differentlyHow CPAs can collaborate with Lester’s firm to deliver more value to their clientsKey Takeaway: Cost segregation is one of the smartest legal strategies for reducing tax liability and improving cash flow for anyone who owns or invests in real estate. If you’ve bought commercial or rental property in the past decade and haven’t done a cost segregation study, you may be leaving serious money on the table.Connect with Lester Cook: Website: www.KBKG.com Email: Lester.Cook@KBKG.com Phone: (312) 248-7347Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763About The Inside BS Show: Hosted by Dave Lorenzo, The Inside BS Show gives you the inside business secrets behind how successful professionals grow profits, build relationships, and increase enterprise value.

The Cyber Threat You’re Ignoring Could Destroy Your Business | 942

If you think cybercriminals only target large corporations, you’re dead wrong. In this episode of The Inside BS Show, cybersecurity and insurance attorney Daniel Cotter joins Dave Lorenzo to expose the truth about cyber attacks — and why small and mid-sized businesses are often the easiest targets.You’ll hear how sophisticated hackers exploit human error, how phishing scams trick even savvy professionals, and how failing to plan for a cyber event can cost you everything.Dan shares practical legal advice that every business owner needs to hear, including:Why small businesses are now the prime targets for cyber attacksThe one mistake that leaves most companies exposed to hackersThe truth about cyber insurance — and why the market is getting tougherHow to protect your business legally if your systems are breachedThe right way to structure your internal and client agreements to reduce liabilityWhy hiring your lawyer before hiring an investigator can save your businessThis episode delivers a wake-up call for every CEO, business owner, and professional advisor. It’s not a matter of if you’ll be attacked — it’s when.Call to Action: Buy The 60 Second Sale: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763

Don’t Just Die at Your Desk: Real Exit Options for Owners | 941

Exiting your business isn’t as simple as calling a broker and cashing out. In this episode of The Inside BS Show, Dave Lorenzo and Nicola Gelormino break down three practical strategies that give small business owners control, leverage, and the ability to walk away on their terms.Key Topics DiscussedOption 1: The Business Broker When speed matters, a broker can get the deal done quickly—especially if they specialize in your industry. But speed comes with tradeoffs, and you may leave money on the table.Option 2: Creating Your Own Market Build internal and strategic buyers before you ever think about selling. Whether it’s grooming partners inside your firm or forming alliances with suppliers and customers, this strategy gives you pricing power and multiple exit doors.Option 3: Selling to a Competitor Competitors will often pay a premium to remove you from the playing field and scoop up market share. Cultivate those relationships early, even while you’re competing head-to-head.Bonus Topic: Don’t Leave It to Chance If you don’t plan, your “exit” may come in the form of illness or death. That’s why buy-sell agreements and key person insurance are non-negotiable.Call to ActionBuy The 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763

What Business Owners Get Wrong About Estate Planning (and How to Fix It) | 940

Are you a business owner who thinks estate planning is only about writing a will? Think again. On today’s Inside BS Show, Dave Lorenzo sits down with Leslie Marenco, an estate planning attorney who specializes in helping entrepreneurs protect their families, their businesses, and their legacies.Leslie built her firm over the last decade, and in this conversation, she pulls back the curtain on what really matters when it comes to estate planning for business owners. From avoiding family disputes to shielding assets and saving millions in taxes, this episode is packed with insights every entrepreneur needs to hear.Key Topics Discussed:Healthcare planning: The essential documents every family should have in place before an emergency.Asset protection: Why entrepreneurs and professionals are high-risk—and how to structure ownership to shield your wealth.Tax planning: The strategies that prevent the IRS from taking 40% of your estate.Probate pitfalls: Why having only a will is a huge mistake, and how to avoid costly, public battles.Scaling a law firm: Leslie’s journey from engineer to attorney to running a thriving 30-person practice.Marketing persistence: How newsletters, webinars, and even “failed” events turned into long-term client pipelines.Leslie also shares candid stories from her career, including why giving up after seven months of webinars was almost a costly mistake—and how patience in marketing (and business) always pays off.Links and Resources:Connect with Leslie Marenco: Trust Counsel WebsiteEmail Leslie: marenco@trustcounsel.comSign up for Leslie’s newsletter at the bottom of her websiteSubscribe via Email: GetInsideBS.comListen on Spotify: Inside BS Show on SpotifyListen on Apple Podcasts: Inside BS Show on Apple PodcastsCall Us: (305) 692-5531Call to Action: Buy the 60 Second Sale Book: Amazon Link