Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry

People First: Karly Hoehn on Growth and Team Culture Part 2

In Part 2 of this episode of Power Women of the Trades, Cassie and Kailee continue their conversation with Karly Hoehn, Vice President of Rolls Mechanical. Karly opens up about the journey of scaling a family business from 25 to 200 employees while maintaining a tight-knit culture rooted in "common sense leadership". She shares the core values that drive herteam—Build, Excel, Serve, and Teach—and discusses the vulnerability required to lead effectively, emphasizing that owning mistakes is essential for building trust. Karly also offers valuable advice on the power of networking with intention and finding mentors who truly understand the industry's unique challenges. Tune in now to hear Karly’s inspiring insightson leadership, legacy, and building a people-first company!

People first: Karly Hoehn on Growth and Team Culture

This episode of Power Women of the Trades welcomes Karly Hoehn, Vice President of Rolls Mechanical, which provides extensive mechanical contracting services across the Midwest. Karly shares her gratitude and unique experience managing the company's rapid growth, stressing the importance of "common sense" leadership and constant communication to maintain a cohesive culture. The conversation highlights the vital role of owning mistakes and continuously listening to employee feedback through self-assessments to evolve processes and provide opportunities for the team. Karly asserts that the core focus remains ensuring the team is supported, emphasizing that this “people first” approach is the key to sustainable success. Tune in now to learn how Karly maintains a strong company culture while leading significant organizational growth!

Thankful for the Journey: Moments That Moved Us in 2025

This episode of Power Women of the Trades is a Thanksgiving Special that takes a look back at some key moments from the year. The clips focus on the comprehensive nature of marketing, emphasizing that it involves everything from the call center experience to the technician's interaction in the home. The segments also address the journey of growing a successful business, the challenge of leading through change, and the importance of maintaining brand integrity through excellent customer experience and follow-up. Tune in now for this special Thanksgiving collection of highlights and inspiring takeaways!

Marketing Beyond the Ad Part 2 With Kelly Morris-Palenske

This episode, Part 2, of Power Women of the Trades welcomes Kelly Morris-Palenske, who specializes in affiliate marketing and lead generation strategy for the home service industry. Kelly shares crucial insights on how successful marketing must be seen as the entire customer journey, arguing that its effectiveness depends on seamless integration from the initial affiliate lead to the final technician interaction in the home. She highlights the importance of using data to track performance breaks and support employee morale, noting that call center staff are the essential "ambassadors" of the brand. Kelly also advises on how to counter technician negativity toward affiliate leads by ensuring strong training and transparent data practices. Tune in now to learn how to optimize your entire service process and boost your close rates!

Marketing Beyond the Ad with Kelly Morris - Palenske

This episode of Power Women of the Trades features Kelly Morris-Palenske, who specializes in affiliate marketing and lead generation for the home service industry. Kelly recalls the story of meeting Cassie and Kailee at a Nexstar marketing workshop, where she was instantly struck by their energy and passion for the trades. She shares her personal journey from cashier to marketing executive, arguing that successful marketing requires the drive to connect with people. The conversation stresses that marketing is not just advertising; it is the entire customer journey, from the first call to the technician's handshake, which reinforces the brand. Kelly emphasizes that prioritizing people and employee morale is the true foundation that allows the revenue to follow. Tune in now to hear how to transform your sales strategy by focusing on the total customer experience!