Dental A Team Podcast

Overcoming the Dreaded Practice Plateau

Feeling stuck? Kiera helps listeners create a three-step framework to diagnose a growth ceiling and push through with strategy and confidence. The steps that follow can be done in order or reversed. Find your true cap rate (then get a second opinion) Rework your systems for scale Set a bold new vision Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and I hope today is just a great day for you. I hope that you're loving your life. Today's podcast date today is the day I get to share with you for whatever we're doing today. So whether we're driving to work together, whether we're driving home together, whether we're doing laundry or mowing the grass or traveling together or whatever you're doing today, thanks for taking me along with you. ⁓ it's truly something so fun. And today I think is going to be great for you to, what do do when you hit the plateau in your practice? ⁓ so   reality is we like didn't build our practices to be stuck or to feel like we're stuck or like there's no like we don't know our next move. ⁓ The reality is like if you plateaued or you feel stuck, it's just time to evolve. It's an indicator for you to know what the next step is kind of like when our seatbelt buckle beeps in the car, it's an indicator to put our seatbelt on ⁓ or we get the indicator from the gas light. It's an indicator to go and fill up our car with gas. Same thing when we're practices like it's plateaued or it's stuck. It's just like   Cool, let's diagnose, let's create a framework. Today I'm gonna help you have a three-step framework to diagnose your growth ceiling and how to push through it with strategy and confidence. So that's about what we're gonna do today. The Dental A Team is obsessed with you, I adore you. I'm so excited to be a part of your life or your practice. Our goal is to positively impact the world of dentistry in the greatest way possible and we do that through helping you say yes to more. So you having a vision for you and your life and your practice, earnings to make sure that you're profitable and it's predictable profit.   and then new systems and team development to ensure that everything you want to say yes to in life, you, your team and your patients is doable for you. And we do that with fun. We do that with ease. We do that with ⁓ creativity and love for teams. And we've been there, done that and done it successfully many times. I truly can hang my hat on the fact that I believe Dental A Team is the top notch consulting company. If you want to grow, if you want to do it with fun, if you want it to not just be directed at dentists, but you want your team involved in it and to do it from experts who have done it thousands of times successfully. And that's something I'm really proud of.   Most of our offices see a 10 to 30 % increase in production or a decrease in overhead within their first 90 days. We track these stats, we're very obsessive with it, and we do it through really fun, easy dial turns. So if that's something you're obsessed with, rock on. Let's work together. Reach out, Hello@TheDentalATeam.com. And as always, thank you guys for sharing this podcast. The goal is to get this into every dentist's hands, every single practice's hands. So please share, like, leave reviews, whatever you can do to get the word out and to help me on my mission to truly give back to our community. If you're ever looking for topics or   episodes head on over to TheDentalATeam.com click on our podcast page we have thousands like literally this is a free wealth of knowledge for you that we put on because we I truly just love dentistry and I want to help you have the best life life is my passion dentistry is my platform so head on over to TheDentalATeam.com click on our podcast page and you can literally type in anything so cash flow overhead ⁓ team growth leadership morning huddles case acceptance routes like you name it   type in any of those and of every single episode we've ever done, will actually filter for you and bring anything forward for you. So just make sure life super, super easy. Ease is one of our core values and trying to make your life easy is what we're obsessed about. So today when we're going to, a lot of times I see this in like a 1 million, a 1.5, a 2 million practice where they're just like, gosh, I feel like I've just like hit my level and I don't know how to grow beyond it. It's kind of like my hair. My hair grows to a certain length and it won't grow beyond that. Like I can cut it shorter.   but it just grows and it has never once grown beyond that. It's like, I don't know how to get my hair to grow past this level. Well, some practices feel like stuck hair, ⁓ but I just want to help give you this framework of three simple steps to help you diagnose it and then figure out what the next step is. So number one is to diagnose your true ceiling. And ⁓ this is where we're going to figure out like what the true cap rate is. Now, why we'll put this with an asterisk though, because a lot of offices think they've tapped out capped out.   but maybe they're just so used to sitting in there or they don't know how to have an eye for it. I went into a practice once upon a time. They had four ops and they're like, Kiera, there's nowhere else we could ever fit an operatory in here. So we're just gonna build out, we're building a building across the street. Well, within about 15 minutes, I was able to find another operatory. They added that operatory. They were able to add 200,000 to their practice just that year.   just by adding that one operatory in place. And they were like, well, we wish we would have met you like even a few months ago before we started building this huge, expensive building. I have another client where they got huge design plans out to like expand the building. It's a huge, huge expansion. They sent me a video of their downstairs and I was like, gosh, we could add like six ops down here with less effort, less reno. ⁓ And so I think also before you like truly say you pick capacity.   maybe getting a second set of eyes on it or a third set of eyes to see is there any hidden potential in here because we're looking at chairs, ops, providers, and hygiene days. That's going to truly be capacity of what can we do. Now again, getting creative because could we add maybe an hour in the morning? Have we maxed out all five days in the office? A lot of times people tell me we're maxed and I'm like, but you're not even working five days. That doesn't mean you have to work five days, but if you're practicing your building sitting empty, that space that we could actually grow that isn't the true ceiling.   So if we are not maxing out all five days, if we're not maxing out ⁓ all the operatories or all the space that we've got, you truly have not hit your ceiling. You might just not want to do the things that are capable for you. So looking at that, could I add more chairs? Could I add more operatories? What about more providers? What about more hygiene days? What about more hygiene hours? Is there space to expand any of that? Before we truly go to expand, these might be some areas that might be able to help you get past this plateau of some other areas. Also, let's look at our leadership.   ⁓ Is our owner acting as a manager and not a CEO? Are they managing the day to day? ⁓ Are they involved in all the meetings or are they truly as a CEO? And our office manager is acting as the manager within the practice. So looking for that because sometimes just freeing that owner doctor up to be a CEO actually can expand your practice very quickly with minimal effort. You actually can have all that in place and there's very little effort that you actually have to do because now the owner is able to look at things   It's like, give me a day of nothing and I will create so many possibilities. And so getting that owner out of the manager seat and into the true CEO seat, if that's the right seat for them, can also help. And then let's look to see like, what are our gaps? are there scheduling apps gaps? Do we have block scheduling in place? Can we maximize our schedule even more? What about our case acceptance, our AR? ⁓ What are some of the other areas of bottlenecks within our practice that maybe if we look to see changing them, like I've added hundreds of thousands.   including millions to a practice just by doing a different scheduling tactic, looking at the flow of the practice, just changing up the flow with pediatric practices, looking to see where do we put our ops versus our, our profis. You can actually readjust that whole schedule and actually squeeze out more juice in your practice, giving a better patient experience with little to no effort, just reworking how we're doing things. So I really, really, really love this. Like there's a practice.   that cure were totally maxed out. Like we don't know what to do and should we like expand our practice? They already have the huge practice and looking at it, I was like, but we're only here four days. So why don't we even consider that fifth day and or evening hours a couple of days? Again, that does not mean your current team. We could hire other team members for this, but like let's just run some numbers and see just adding that extra day, those lower, those evening hours. We were able to add over 550,000 to a practice just by doing that one simple thing.   no extra cost to the building. We were able to bring in two team members for that. Everything ran super easy. So I think I would go and look to see like in your practice when you're thinking I've plateaued, run a quick audit and say, where are we losing time? Where are we losing money? Or where are we losing energy? Like what are the true bottlenecks in our practice? And this is where like a CEO has to have that visionary time. Because if we ran a 60 minute audit on your office,   Could we quickly find those? When I walk into an office or our consultants walk into an office, that's what we're doing. We're auditing your practice. We're looking for these bottlenecks. So even if you can't figure out that, maybe it is time to consider bringing a consultant on site to just look at your practice to see. And we can do this virtually or in person. In person is obviously a little bit easier, but virtually too. Take videos and we can diagnose that space real quickly for you just to see what are maybe some of the options that we could do for you. So then when I look at this, SIP 2 is going to be like,   reworking all of your systems for scale. ⁓ It's like the saying is like, what got you here is not going to get you to where you need to go. So we've got to rework those. And like there have been practices that I walked in and they're actually too systematized. They're too in the weeds to be able to grow and expand it. And so for that, like, what do we need to upgrade? So like I said, for block scheduling or for handoffs or for our morning huddles or for accountability systems or reporting or KPI or tracking, like, ⁓   everybody doing a time audit to see what is on your schedule that should not be on your schedule that we could actually put into different people's spots. So often offices will tell me like, Kiera, we're so maxed. And I'm like, you're actually not maxed. Everybody's just overlapping. So we're like two or three people on the same task versus separating it out, delegating it out, getting everybody crystal clear.   ⁓ That way everybody can see and can have clarity. And I don't necessarily do it by person, but by seat. So especially for an office, we've got chair one, chair two, chair three. What do each of these chairs, what are they responsible for? What are the numbers and the metrics that they're responsible to do? So really like separating it out, dividing it out, making sure our systems are very scalable. So think like, okay, if we're a five-op practice doing 1.5 million today, what would a $4 million business that's maybe an eight-op practice do?   How would we have to change those systems and even starting to implement those systems now into your practice can exponentially help you go beyond this plateau space. So I really think like when you look at it, those simple changes like we're able to add 10,000, 20,000, 15,000 to a practice per month just by adjusting some of these systems, just by adjusting the KPIs, just by adjusting what people are doing because a lot of times smaller practices are more.   Overlappy, I think is the best way to say it rather than the larger practices the larger practices do read a little bit leaner they have more ⁓ More clarity of who should be doing what because they have to and so really looking to see what do I need to do? And how can I optimize the systems? What what's outdated in our practice that maybe we could revamp refine? Do differently now on the flip side sometimes practices that are so large actually have so many old dated systems that they just keep bringing forward that they need to actually   get rid of some of those dated systems and pick one or two systems to update. So like, are we so clunky in everything that we're tracking on our scorecard? Could we eliminate some of the things that we're tracking? So there's either, we need to track more or we need to track less. What is it and how can I actually update and rebuild our systems to be able to scale with ease? So that would be a quick thing to look at of like, what's outdated or what's to like, not like nuances.   what areas, and again, these are hard things to see. So fair warning, you've never done this before. So you might not even realize something's dated. And there was a practice who was still using paper charts. And I walked in and I was like, I've worked with you for a year. You didn't bother to tell me you had paper charts. But for them being in the day to day, they didn't realize that that was dated. So sometimes for you, you do need a bird's eye perspective. You do need someone who has seen hundreds of offices of what should be happening or what could be happening in your organization.   that maybe you're not even doing. So truly I am big on, yes, I am a consultant. So of course I have that. We do it within our company too. Bringing in people who are smarter than where we are. We know we've hit our ceiling and what we know how to update or what we think is outdated, we've already fixed. It might be time for you to also have that. And sometimes that's where the plateau happens is because...   You've grown as far as you know how to grow. You don't know how to go to the next level. And I've been there. I'm in there in my company right now. Like we're getting ready to bring somebody in from large, large, large corporation to still keep our like our boutique feel, but allowing us to scale in ways that I don't even understand how to do. So truly like even myself, I do this for our company because I think it's so wise to see somebody else who can help me figure out like what's dated, what's not working to help us scale even more while maintaining the feel of.   we are. Excuse me, step three.   Step three is going to be setting a bold new vision. So ⁓ when we feel like we've plateaued, we gotta figure out like, where do we want to go? Where do we want to grow to? And for me, it's like defining what the next level looks like. So is that team profit schedule lifestyle? When we work with offices, we set a one, three, 10 year goal that helps have this bold new vision. And sometimes you might be in this, I was in this and at year, gosh, it was year seven. ⁓   I like kind of lost the vision and I was like, I don't really know if this is where I want to go. And so we've got to just like clear up the vision and figure out where are we going? What does that look like? Team members schedule, like how many hours is the CEO working? Things like that. And then getting the whole team bought into it. And this is something I really love about leadership teams is we, build the vision together. So owner, yes, like I need to know where you want to go. You set the lighthouse for us and then we build around it. And so then what we do is we then tie quarterly goals into it. We run off of traction, but really like,   What I see happen so often is the owner doctor feels like they're just like dragging the boat along when they feel like they plateaued, but they don't have the whole team bought into it. And this is actually a question we ask offices when they're coming to work with us is it's your one through 10 year vision. Like how clear is that on a one to 10? And a lot of times you're like, well, I know where I want to go. And I'm like, great. Now does your team know where you want to go? And usually that's where it's fuzzy is the team has no clue. So the doctor really is like, just imagine like, this is how I visualize it. Like these huge chains and I'm holding them and they're like,   pulling this boat and I'm like sluggishly like walking down the beach like trying to pull this boat along versus throw the chains in the boat. So it's not on my back anymore as the owner. I hop in the boat with my team as a team collectively. We know that we're headed to this island at this time. We've got the map. We've got the road map. We've got somebody guiding us if we need to well now like everybody's rowing together right like that's so much easier like even like if you're watching the video you saw my like it's like this like   I don't know, hunched over, exhausted, like trying to pull this whole heavy boat versus like, we're all just rowing and I'm in my seat and I know what I need to row. And well, I guess rowing is not easy. It's much easier than trying to drag and force results. And so with that, a lot of times what I do is teams that do this, I have an office and they sent me a text and I'm like, yeah, remember when you were in our office and you helped us set the goal of hitting, I it was like 350,000 a month. They were like, we were barely producing like,   200 at that time. They're like, there's no way this is going to happen. Four months later, they were breaking 350. And like you went, that's 150,000 added to production. No extra days. Like all we did was we aligned the team to see where we needed to go. And what's crazy is when you get that alignment, well, now your system's become easier. Now the clarity is there. Everybody truly can figure out like where we're going and what our next level is because it's a collective group.   and it's a collective growth and it's a collective mission and effort that we're all headed to. I don't come in and say, you guys should be here. I come in and say, all right, collectively as a team, this is where we are. This is what industry standards are for growth. What do we feel as a team? And now when I'm doing this, also, I don't break it down and say like, all right, you have to add 150,000 a month. Well, no, if you're working 20 days, like I'm literally pulling out my calculator, 150,000 divided by 20 days, that's 7,500 extra a day. Well, 7,500 in dentistry.   is actually pretty easy to produce. And so what things could we do to get there? How could we have each department work on this? So now it becomes not 150,000. It's like, great. How do we add that 7,500? Why are we doing this? What's the purpose behind it? But getting that next level figured out really can help a practice get out of the plateau because now our sites are bigger. We know where we're headed. Then we can figure out our systems. Then we can figure out all the different pieces of like, what is my true ceiling? Am I really maxed out? You get more creative. So   For this, yes, I did these steps this direction, but really I would reverse them if I was listening to this podcast. And step one is I would figure out what my vision is. What's my next level and where do I wanna go? Then I'd look at my systems and what are my systems doing that I need to either add, take away or improve to get me to this next level and then figure out like the ceiling and is my practice truly maxed out or based on my next level vision, what could I do within my practice currently? And I think, yes, it's always fun to go buy a new house or a new car, a new   practice expanded out, but also cashflow wise and business wise and savvy business, if you can make it work where you currently are or just do a few small changes, is that worth it? And does that give it? For some people, they need to go build it. And the next level for them is to build something more dreamy, more fun. And that's like, what's going to ignite them. So everybody has to know what's going to be for you. But really, truly, I believe if you've got this great plan, you've got these pieces in play, it can help you get out of the plateau. It can help you figure out what your next level is.   honest to goodness, a lot of times you do need somebody outside to help you if you're not great at seeing this. And that's okay. I am not good. My husband and walk in a lot of rental properties and real estate properties. And I'm like, I wish I could see the vision on houses like I see in dental practices. When I walk in, I can see what needs to happen. Our consultants can see what needs to happen quickly. Where do I need to the numbers? What do need to do from that? That's something so magical versus like in a house. I'm like,   I don't know, I can't see where to move the walls. And some of you might be able to see in a house very quickly how to renovate it and how to change it. For me, that's not a talent I have. For you, a talent you might not have is being able to see how you can get beyond the plateau of your practice. Here are some tips for you. Hopefully you can take them on and try them out. But really, if you need help, reach out. This is what we do. This is what we do all day long. We've seen multiple practices. We've seen them from five ops. We've seen them up to literally have a practice of 25 ops.   The difference between those two practices and the way they operate in the systems and what we do for the large practices versus what we do for the small practices is pretty similar. Actually, it's very similar of what we do. ⁓ It's just on a different scale and it's growing the smaller practices into the larger practices. So for you growth, truly, I want to remind you isn't luck. It's leadership that has systems and clarity of where to go and what the next step is in the next vision. So if you feel stuck,   You're not failing. You might just need a new vision. You might just need a different perspective. You might need somebody to come in and help you see the gaps that you might not be able to see. And so truly I would love to help you. So reach out, Hello@TheDentalATeam.com. This is what we talk about on our practice assessment calls. We talk about where you are, the potential. There is a lot of free consulting on that for you, whether you work with us or not, just to give you what the next step is or what some of the blind spots are in your practice that maybe you didn't see because you're in a day in a day out. I do this for our company.   And it's such a joy and an honor to do it for practices, to be able to help you from someone who's been there, done that and done it successfully over and over and over again. So let's do it for you. Reach out. Hello@TheDentalATeam.com. It's time for you to grow into the vision that you were meant to have. It's time for you to have fun with it. It's time for you to get excited, to get reignited, to have the best time. And we're here to help you do that. So reach out. And as always, thanks for listening. I'll catch you next time on the Dental A Team Podcast.

The Missing Piece When It Comes to Branding

Dentistry isn’t always the front of the pack when it comes to innovation, but Tiff and Kristy tackle the topic with digestible takeaways from a marketing point of view. In this episode, they touch on easy questions to identify your practice’s brand, why that patient avatar is so critical, and how to ensure your brand spreads through your office, down to the check-in staff member. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. We are back here with you today. This is Tiffanie, because I forget to announce myself, and Miss Kristy. I have Kristy for the long haul today. She's doing a couple of different recordings with me. And I can't wait for them to come out. Actually, Kristy, I have had so much fun. I think this one, I don't know what order they go out in. So whatever. If you guys have listened to the leadership ones we just did or have not, they're coming.   You're going to love them. So Kristy, thank you for taking this ride with me today and just busting out a ton ⁓ with me on this beautiful, it's a Thursday morning right now. How are you doing? You holding up over there? You got your water? Awesome.   DAT Kristy (00:40) Absolutely. It's always the   day goes by fast when we're doing this. love it.   The Dental A Team (00:45) Yeah, me too. I really do. I do love it. And I ⁓ love when we hear from listeners. I love when we get, you know, we get to go through the reviews below and see what people loved or I know a lot of people will leave like info of their own that there is suggestions I should say. And it's just a lot of fun. Always hearing from it. And I love hearing from my clients when they've listened to one. So I agree the podcast is fun and it's like a collaboration time for us.   I enjoy it. this podcast topic, the subject, is something I really, really love. ⁓ I was talking actually, it's on marketing guys. So don't fret. I think you already saw the title, but it's on marketing. ⁓ I joined a marketing call yesterday with a client and it was a marketer I've not worked with before and she was fantastic and she was very collaborative. It was great, but she...   She was like, is this something you guys do? You guys work, like you do marketing for them? And I was like, no, no, no, let's not get wild here. Like I don't do marketing, but I love it. And I know my consultant team loves marketing and internal is our jam. And we are really, really solid at that, but really finding different ways that we can leverage our skills to show patients and potential patients that this is the right place for them.   I think is something that consultants on our team are really fantastic at. And I wanted to dive into some of that with you today, Kristy, is really just like how to just innovate a brand. And the most fun part about this for me in today's market is that I don't think that dentistry has always been in a space of total innovation.   I think dentistry has always kind of innovated, like, my gosh, can we just talk about how long we've been using the same stuff for like root canals, right? Or whatever, like, come on, right? But there is a lot of innovation in like filling materials and scans and x-rays, the, know, CBCT scans, all of these different modalities, in-house crowns, like Botox, lip fillers, but I've got...   Practices that are doing facial aesthetics, know having estheticians in the office We do have a lot of innovation when it comes to that space but something I think is truly innovating within the last few years is the understanding of a Dental practice and a dentist needing to have a brand. I don't think marketing Has been easy in the dental world. I don't think it's been understood and I don't think it's been super effective if I'm honest and the   Idea of innovating is really cool to me. I love innovation. That's one of our, I don't think it's innovate, it used to be innovate or die, a core value of ours. I hated that. But innovate is just something that we live by at the Dental A Team. We're constantly looking for, okay, well that didn't get us the result we wanted. Let's do something different. Let's try this. And changing things and marketing allows for that in so many really cool ways. But really looking at it and saying, what's my brand?   Who am I? Like how is my practice showing up in our community is something that I don't think that, Kristy, we've really ever spent a lot of time diving into within the dental world. And I think it's starting to come up. But what are you seeing, Kristy, even with the practices you're working with today, do you see a lot of practices really thinking, what's my brand?   DAT Kristy (04:25) Yeah, no, I think we are still behind the time in that regard for most other industries. They've kind of dialed this in. ⁓ It's definitely an area I believe that we can do better. mean, obviously, I just moved from Idaho and there's like, I don't know, three or five dentists on every corner almost. Do you think I'm exaggerating? finding out and   The Dental A Team (04:49) Literally.   DAT Kristy (04:54) And brand again can be such a broad word, but to simplify it, I just ask doctors, what's your purpose? What's your niche? What do you wanna be known for? Start asking yourself some of those questions to identify and set yourself apart. Here's the thing, dentistry, it goes back to what you said, Tiff, we only offer so many things.   And so how do we put ourselves apart? Like why do they want a filling from you versus your three neighbors next door? So yeah, again, one of those words brand, it's like, it's so broad. So narrow it down. What do you want to be known for? What's your purpose and what's your niche? And if you've been in dentistry for a while and you still haven't done this, go look at your reviews right now.   The Dental A Team (05:28) Yep, I totally agree.   DAT Kristy (05:48) and start highlighting some common words. If they're saying friendly or, I don't know, nice, kind, whatever it is, start highlighting them and see, does that fit you? Right?   The Dental A Team (06:00) Yeah, yeah, I   mean you could throw that into chat GPT. You could say chat GPT, go look at my reviews and find commonalities. Innovation guys, innovation. 2025 chat GPT, that's our best friend. No, I totally agree with you and ⁓ you said a few things there that I just totally resonate with and it made me think of a client, ⁓ actually a conversation I had with my financial advisor boyfriend who is just like,   DAT Kristy (06:07) There you go.   The Dental A Team (06:28) He works with a few dentists here locally in Arizona and Phoenix and he asks me a lot of questions and he's like, how is this possible? And I'm like, you know, he sees the profit and he sees the things that dentists are able to achieve and what they're able to achieve for their team members and being able to see like how, they're the 401ks and there's the different things that they're able to do and there he's not seen that in another industry.   right, through the work that he's done at least. And the conversation we had was, we were talking about a cosmetic practice and he, I think I upset him if I'm honest with you, we just at the gym, right? And he was just like, I just don't understand how it's possible that one, because I said, don't know, it could be, you know, for this specific cosmetic dentist, it's probably $2,500 of an year, okay?   DAT Kristy (07:11) ⁓   The Dental A Team (07:25) pretty average honestly for a cosmetic dentist like 2500 a veneer and his mind was blown right because he's looking at like cosmetic procedures um at a plastic surgeon right like you can get minor cosmetic procedures for similar amounts of money on your physical body right and not just one single tooth and i said well you know while i understand where you're coming from like let me tell you the hours it takes   to do a cause, like what it actually takes and what a lab cost of one of those crowns could be, et cetera, et cetera. But long story short, he just was mind blown and was just like, that is wild. And I thought to myself, this is it. Like this is the marketing and the branding because you do have to set yourself apart and you have to reach the people that want to be reached by you, right? My boyfriend, I love him to death. He is not.   DAT Kristy (08:14) Mm-hmm.   The Dental A Team (08:18) this he's not a cosmetic dentist avatar, it's not their dream, right? Because you're going to be convincing him. Like nobody wants that. if you want to you want that number nine implant crown replaced by a dentist who's going to make it look 100,000 times better than it does right now, honey. It's you're going to pay money for that, right? But if you're not concerned about it, then you're not going to care, right? Who you go to. So   My conversation with him yesterday made me really really think how important it is for practices to understand their brand and their avatar patient. So what is it that you want to do and within the capabilities of your surroundings I think is a good statement. I have practices that are like I want to do cosmetic dentistry and I'm like well you're in a like this you've got   20 miles around you of Medicaid. People aren't coming here for that, so we've gotta move your practice or change your avatar, right? So within the confinements of where you're at, of course, but what is it that you want to provide and then who are you providing it to? And Kristy, I think one piece that's missed in the branding conversation, one, we all wanna be like, I wanna do this, right? But it's like, okay, is that avatar here? So then looking at what your patient avatar   Who is your patient avatar? Who is the person you're speaking to? And then what do they need, right? In our company, Kiera and I love nothing more than to brainstorm and innovate. Like we want to innovate. We want to change the world, right? And we get on these tangents and then thank goodness we have like Britt and Shelbi on these calls with us because they're like, okay, cool guys, this sounds like an awesome product. It sounds like something that is gonna be really cool and that you will love doing.   Does it speak to our client's needs? And we're like, ⁓ yeah, that's right. We can innovate and we can do all of these cool things, but are we meeting a need of the people who need us, right? Of our client avatar. We know who we wanna work with. Are we just creating to create? Or are we creating something that meets a need of that avatar, of the person that we want to work with? And if it does, then fantastic, then let's move forward.   DAT Kristy (10:14) You   The Dental A Team (10:37) And so I think with the branding conversation, we're speaking to those needs. So who are we looking to work with? ⁓ Who do we want to inspire to have better dental health? And then what are their needs? And how can we show up and speak to that? Where our brand, Kristy, tell me if I'm totally off here, but we'll add to it as well. I think our brand...   really is how we're showing up to speak to those needs, right? And how we're showing up in a way that those people who need those things find us, right?   DAT Kristy (11:14) Yeah, I agree with you 100%. And to your point, I know people almost have a adverse reaction when we say buying dentistry or selling dentistry, but in the big scheme of things, guys, we are selling dentistry. what are they looking to buy? And it's usually they're not coming in saying, I want to buy a root canal, right? They're buying health or they're buying   The Dental A Team (11:39) Yeah. Yeah.   DAT Kristy (11:42) They're buying something it's going to give them. And so I think sometimes we miss the mark by speaking our language instead of the language they're looking for. Right.   The Dental A Team (11:54) Totally agree. I remember one of the first like all on four over dentures, whatever that we did in my practice. I was like, ⁓ my gosh, I get it because the guy bought because he was like, I just want to eat a steak again. And I was like, that is brilliant. So that became our brand of our all on fours. Like eat a steak again because it fit our target audience, our avatar and our demographic. We knew.   DAT Kristy (12:10) Hmm?   The Dental A Team (12:23) the area that we were in had that need and those were the patients that we wanted. And so we took that as a brand of our practice and we were like, do you want to eat steak again? So it's like that, now we're speaking to their need instead of selling a denture, right? Like people might call the denture places, right? And I'm not talking about prosthodontists, I'm talking about these big   you guys have seen the commercials, they might, those are not your avatar. Those patients are not the patients that you want. You want the patients that are emotionally tied to being able to eat a steak again. I had a patient that had regular dentures. I will never forget this lady. She was so sweet and so sweet. She just had dentures and she would not go for.   the lower support adventure and we're like totally fine, totally fine. She came in like once a month for quote unquote adjustments because   She couldn't eat lettuce. And she brought in a piece of lettuce and she put it in between her teeth and then pull it out. Her need was that she wanted to eat a salad again. And I get that, I eat a lot of salads, I eat a lot of steak. So it became the brand of that specific procedure. And it became one of our brands. Lettuce gets you healthy in all the ways. ⁓   speaking to what you said, right? So I think something action-wise that I have a lot of practices do is, and we do this in multifaceted, ⁓ is building that avatar. We help clients build the avatar of their ideal patient, and then, side-step, I love avatars, building the avatar of your ideal team member. Because within the brand conversation,   If you, I like to think of companies who have a really, really easy brand, right? And kind of match up with, I think, what a lot of the dentists that we work with are kind of looking for, their style, right? Everybody says the Ritz-Carlton, but nobody knows what that means anymore, doctors. Please just know your team members don't know what the Ritz-Carlton is or how they show up, so it doesn't work. ⁓ But brands that do resonate with a lot of team members, and it's easy for a lot of doctors to understand the importance of hiring,   DAT Kristy (14:44) Yeah.   The Dental A Team (14:57) And emanating the brand that you want and I think Lululemon is a very easy one, right? Everyone knows there's not a soul who does not know what Lululemon is. They've done a phenomenal job. When you walk into a Lululemon, same, you could copy and paste that person. I've been to Lululemon's all over the country. Sadly, don't tell my boyfriend. I've been to Lululemon's all over the country and you can duplicate the way that they show up.   They are a brand, they are a piece of that company and they are showing up that way. Dental A Team, we run the same way. We are speaking the company culture constantly and we all show up the same. Chick-fil-A is another one. Yeah, great training, but also they're hiring the personalities that fit within their culture that they can train. Same with Starbucks.   All of these different brands who have and companies who have branded themselves really well are ensuring that that messaging and that branding is in all of those spaces. And something I see doctors do is really come to the space of like ready to elevate where they're at, but they're not fully ready to innovate in all the different ways. And narrowing those avatars down helps bring light.   to situations that maybe is kind of sitting in the shadows. And I've seen sometimes where it's like maybe our main check-in gal who's been there forever and she loves the patients that she loves and she's a great human and she doesn't need to go anywhere, but is she right person, right seat? Is she exuding your brand awareness of like, my gosh, we are so excited to see you today. Thank you so much for coming to our practice. We love new patients.   Or, right, is she like, I really love the patients that I know, thank you for being here, fantastic human, again, I'm not saying people need to be let go, I'm saying do you have them in the seat that's appropriate for them? Or is there maybe a seat that, like I walked into a practice yesterday, we were consulting, holy amazing find for their check-in girl. And I am telling you right now, I went through this avatar, ⁓   assignment, whatever you want to call it, with them, this exercise, literally within a week, this girl walked into their office randomly, walked in, said, I don't know if you guys are hiring or not, if you need it. Like I am not really looking, but like, are you looking for somebody? She is amazing. Dental experience, beautiful, beautiful girl, so happy, and just is like,   loving everyone and she just wants to help everyone to a T. I remember the office manager calling like in tears, Tiffanie, you'll never guess what just happened. And it was because they had it, in my opinion, so narrowed down that it walked right in front of their face. Had they not known exactly what their avatar was, they might've been like, that was really weird, right? Like, I'll take your resume, but like, you're cute and all, like, maybe I'll call you. But they were so dialed in on exactly who they wanted at that check-in desk.   DAT Kristy (17:57) Thank you.   The Dental A Team (18:13) She walked in and they were like, yep, she's the one. And that I think happens with our avatar for our patients too, for marketing. And I think that's our brand awareness. Like that's how we stay relevant is knowing how we wanna show up, who we wanna show up for, and how do we help their needs and speaking to that from our brand. Lululemon is not here to serve everyone. That's totally fine.   DAT Kristy (18:17) Pass it.   The Dental A Team (18:42) Talk to, I use Lululemon branding as an example in a lot of different ways with a lot of offices and I've had team members that are like, I'm not spending money on Lululemon. I'm like, you're not their avatar. That's totally fine too because you're someone else's avatar. You are a different brand's avatar and they need you. So what they've done is they've made it easy for people to say yes or no. And if you're a cosmetic dentist who is branding, right, you've got your brand so wide.   that you're getting calls for people who only want to do what your insurance is going to cover, that's not your avatar. That is someone else's let them have that patient. They are working their tail off for new patients too. Let them have that patient. That's not your avatar, right? And I think we try, Kristy, to bend to what is coming. And we're like, well, we can do that. And we don't hold our boundaries of what we actually want.   and what our practice needs and what fits us that we end up confused. And then we get the calls of the doctors that are like, I need systems because it's not working and not something doesn't work for everyone. Right, Kristy, do you see where I'm going with that?   DAT Kristy (19:54) Yeah,   I sure do. I love where you're identifying and it's not just the who, but it's the how behaviors too, like how will they show up, right? Identifying who is the first step for sure, but then take it one step further and identify the characteristics of how they behave as well because then you'll bring that in. Yeah, I love   I love everything you're saying there. think it's kind of bringing me back. I believe I had this conversation with Kiera the other day about... ⁓   a doctor wanting to elevate his practice and should I offer this service? And I'm like, well, have you ever considered taking a poll with your patients to see are they looking for this type of service? Yes, it's fine to, I mean, do what you love for sure, but before you get frustrated, go take CE for this course and learn how to, I don't know, do Botox and none of your patients are wanting it. And then you get frustrated and   fizzle out, you know what I mean? Find out first. And another cool area of that tip is, you know, have your admin team keep track of ⁓ how many patients are calling and asking for something that maybe you aren't offering and see if that's, you know, see if it's in your wheelhouse or is it matching your avatar?   The Dental A Team (21:05) Yeah.   That's a great idea. ⁓   Yeah, yeah, and I think to speak to that too, if they're calling asking for that and it's not something that fits your avatar or that you want to do, is your branding reflective of your avatar because somehow they found you and they called you. So what messaging is out there within your marketing that has attracted the wrong avatar? Yeah, yeah, yeah, yeah.   DAT Kristy (21:48) Yeah, 100%. So it works both ways, right? Yeah.   The Dental A Team (21:54) Love marketing. just it and I don't know I just I don't I truly don't know why I love marketing so much but it just gets me excited and the idea of being able to change something and really target in and achieve the result is really cool to me and the idea of being able to attract someone to something that they need and want by   saying things right by presenting right. Like that just gets me so giddy. So thank you for doing this podcast with me today is my point.   DAT Kristy (22:27) Yeah.   I was going to say to your point, you said something very poignant there that you have to be tracking it. You have to be paying attention to it and you have to be willing to test, track and adjust if it's not getting the results you want. Too many people start and they throw it out and then they stop there because they get frustrated that it's not bringing it. And it goes back to your innovation. You've got to be able to ⁓   try something different and it could be something very minute. A word, right, could make a big difference.   The Dental A Team (23:01) Yeah,   yeah, totally agree. I totally agree. And I think that's the most exciting space is what you just said. Like even the word, the one word in this sentence on this marketing, whatever this ad that's on Google or postcard that somebody's getting one word can totally change the outcome. And I think that's what gets me excited is like, okay, how can I, how can I get the result that I want with the words that I'm using? I love that. And when we can,   hone in on that, I think massive changes. I think there's a ton of takeaways here. think biggest action item, you guys, is really, really figuring out your patient avatar and your team avatar, honestly, your team member avatar, because I think that points you in the direction of your culture, how you want to show up in the world, what your brand is, and then start realizing and understanding that your culture, your core values, that is your brand, that is your brand awareness. And when we live and breathe,   By those, think you guys can, anyone who's listening and has listened before, anyone who's following the Dental A Team on Instagram, Facebook, clients of ours, coming to our webinars, we do free CE webinars every month, you guys, anyone who has experienced Dental A Team in the slightest, I think can agree that we emanate the Dental A Team. Every team member we have, as far as our virtual assistant,   Joe Ash, who we love and adore all the way in the Philippines. He emanates the Dental A Team because we understand that those pieces of our company, the mission, the vision, the core values, brand awareness, all of that is who we are. And we live, breathe it, we show up, we believe in it, we stand behind it and we're consistent. So it makes everything else kind of fall into place really easily. So.   Go do that, you guys, narrow it in. Don't let it feel so big. Just do one chunk. What is your avatar? Who is your avatar? How do they show up in life? What do they look like? What do they love to do? Narrow in your avatar of your patient and of your team members. Make sure your mission, vision, core values are in alignment with what you actually want. And then take a step back and look at it from bird's eye view of how you need to innovate your brand.   and how you can do that. And like I said, I love this stuff. The consultants loves this stuff. Kristy is fantastic with her clients. She's done this so many times and all of them have Dana, gosh, Monica, Trish, everybody, every single one of them have done these types of exercises with their clients and they're really good at it you guys. So reach out. If you're a client and you need this, you're like, need to innovate, reach out to your consultant. If you're not yet a client,   you're soon to be or you're just like, I'm just a podcast listener right now, that's okay too. Reach out you guys, Hello@TheDentalATeam.com. We have the resources that you need, we're here to help you. Instagram, Facebook, wherever you can find us and then as always you guys leave us a five star review below. Let us know how helpful this was and if there's anything you've done to innovate your brand awareness that you think people could benefit from as well, people really do read those comments and it could be super beneficial. So, Kristy.   Thank you so much. I love taking the avatar roads with you, because I think you're just really good at it and you love people. So really keying in on parts that you love about people's personalities, I think opens you up. So thank you, Kristy, for being here today. Of course. All right, guys, go do the Things Five Star Review. Reach out, Hello@TheDentalATeam.com. Follow us on social if you're not there yet, and we'll catch you next time. Bye-bye.   DAT Kristy (26:37) Thank you.

The Art of the Perfect (Dental) Partnership

Kiera is joined by Dr. Hunter Bennett of Bonita Endodontics to dive into the ins and outs of dentistry partnerships, including hiring for passion, splitting tasks, going DSO, and more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and I am like beyond excited for this podcast. This is all of my worlds combining into one in such a beautiful, magical way. The guests that I have on today actually is a throwback to my Midwestern days. So I met Dr. Hunter Bennett at Midwestern when he was a pre-dentist ⁓ in the sim clinic of good old Midwestern University in Arizona. ⁓ That school is better known as the Harvard of the West and Hunter was a dental student there.   And then he went on for endo residency at the University of Nebraska Medical Center in 2017. Following his residency, he returned to Arizona and practice in the mountain town of Prescott for two years. In 2019, he moved his family across the country all the way over to Florida. He is married to his beautiful wife, Lacey. They have five kids from 12 to seven months old, 12 years old to seven months old. Hunter is busy. And the reason I wanted to Hunter on is because yes, I love a good throwback to Midwestern. Like it is truly the highlight of highlights, but Hunter has gone through   being an associate, being an owner, selling to a DSO. And I wanted him to come on and give perspectives of all of those, because I think so many dentists are questioning, what's my path? What's in front of me? And Hunter is kind of like, I feel like you're the buffet of dentistry. So like, which one was actually best for you? And I'm really excited for that. So Hunter, welcome. I'm so proud of who you are. I'm like, mama bear heart over here. Just so proud of you. Welcome to the show today. How are you?   Hunter Bennett (01:25) this is so good. I'm so excited. I love the buffet of dentistry. That's like maybe the nicest name anybody's ever given me. I love it. It's so good.   The Dental A Team (01:31) Hey, you're welcome.   You're welcome. And how fun is this? As we were like prepping, told you, was like, Hunter, it's just like you and me, Sim back in Sim clinic. Like we're over there. Like you're prepping your like class ones, classes. I still remember you walking up with loops, gloves on. You knew I'd smack you with a ruler. Like not really smack guys. I was nice in that. But if those gloves did not come up at Sim, like take those off. Kiera, come on. Do I really have to? Yeah, gross. I'm training you. Do not have cross contamination. So welcome back to Sim. It's so good to see you again.   Hunter Bennett (01:59) I   haven't forgotten that I changed my gloves just literally all the time all the time so I appreciate it. It's how this has come full circle though truly I mean like and you haven't changed like you're still the same person just awesome and you're just always that bright personality that bright in the lab so and it's cool just to see how far you've come I'm really proud of you it's awesome.   The Dental A Team (02:19) Thank you, thank you. I think it's serendipitous because the whole reason I built the company was for students like yourself. I think the love, I feel like emotions coming on and I don't wanna cry. Like I genuinely just love the Midwestern students so much. I like just so proud of you guys. I watched your journeys. mean, shoot, how long has it been since we graduated? Like I left Midwestern in shoot, like 2015, 2016 realm.   Hunter Bennett (02:44) That's where   I was. I think you got hired like when we got there. I think that that was your first year was my first year in the sim. And then you, I think you left with us too. So yeah, we kind of went to dental. We basically went to dental school together essentially. So yeah, you're basically a classmate. Yeah. 100%.   The Dental A Team (02:47) I did.   I think I did.   We did and helping you guys learn x-rays. Honestly, Dr. Smith   and Dr. Morrow did tell me that I care if you ever want to come to dental school, we don't even care. I didn't like confess this on like to the world. They didn't say all these words, but it basically was like, hey, we don't care what your death scores are. Like we'll accept you no matter what. I'll be that student. But then I decided I just love helping dentists. I love helping you guys. I love being that teammate to you. Like I was able to be in sim. I love seeing you succeed. I love being that support.   Hunter Bennett (03:06) Yeah, they won't care. They won't care.   Just get in. ⁓   The Dental A Team (03:23) that person that's there. Like when you're having those bad practicals or you need to chat shop or whatever it is. it's just real fun. And again, like mama bear proud of where you are and what you've done. and I ran into each other at the Dennis Money Summit together. And that was a throwback. You, Jeremy Mahoney, was like Midwestern crew was back together and just a fun time.   Hunter Bennett (03:28) Yeah.   You don't even, you   don't realize how huge our little side conversations were to me. And I texted you a little bit about this, but like, we don't have to get into all of that, but like just those few conversations literally changed my life. And I'm not exaggerating. I'm not exaggerating. So we can talk about that later, but ⁓ yeah, I so appreciate you and some of your insights and watching your journey and your presentation was just so off the charts.   The Dental A Team (04:03) Yeah. ⁓   Hunter Bennett (04:10) Everything about it was so good. Your stage presence, the delivery, ⁓ the message. I still can remember a lot of the stuff you said. So, ⁓ yeah, good job. It's just, I'm not surprised you are where you are. And like I said, it's been fun to watch and I'm just grateful for the opportunity to connect again. So, but yeah, you literally was life-changing for me. I'm not exaggerating.   The Dental A Team (04:18) Thank you. Thank you.   Well, that makes me really happy. And thank you. And we'll say that that's the dessert of the dentistry buffet here. So we'll save that conversation for our dessert. ⁓ But I think what you just said is what Dental A Team's purpose is like my purpose is life is my passion dentistry is my platform. And so I feel so blessed and lucky that dentistry brought all of us together and but able to help you have your dream life to be able to give conversations about that.   Hunter Bennett (04:34) Okay.   Sure.   The Dental A Team (04:56) At the end of the day, if businesses aren't serving our lives, then what are we doing? And I'm really getting sticky on that. I'm really starting to hunker down on that harder because I think it's so easy to obsess about the profit, the numbers, like what route should I go? But at the end of the day, if it's not serving the bigger purpose of our life, of our family, of who we want to be, I really think it's a good time to question that and to ask to make sure the star we're headed towards is truly the North Star that we actually want to achieve.   Hunter Bennett (05:01) percent.   The Dental A Team (05:23) So I'm really grateful and yeah, I'm just excited for you to share with our audience of Hunter Bennett going through a associateship, residency, ownership, DSO, and then cherry on top of side conversation that we had. ⁓ and just know that all conversations, I think it's a good Testament. They're just, they're genuine. Like, I just want you guys to succeed in whatever path that looks like. And if I can be a guide in any of that rock on, that's what I'm here for. So just like I used to give you teeth.   help you learn to take your gloves off. I'm here to help you make life choices and better practice decisions too.   Hunter Bennett (05:58) Absolutely. You're crushing it. Well, so yeah, yeah. Pros and cons. So I think, you know, before diving into that decision, I think it's really important. Like the big part of my journey was I've just learned so much along the way that my first job was in a place where in Prescott, like that's where I wanted to like, was like, okay, this is, I'm going to be in this town until I die. Like I'm so happy here.   The Dental A Team (06:00) Okay, take it away. Walk me through. Walk me through the pros cons. Let's hear about it.   Hunter Bennett (06:24) And I was in an amazing practice. Like he was such a good practice. the guy that I replaced, ⁓ Nate Duesnup, he, my coming there sort of sparked his leaving because that he had been trying to get in that practice as an owner for quite a while. He'd been there seven years. so my coming sparked a lot of those conversations and they didn't really come to an agreement per se. so ⁓ Nate went and bought a practice in Florida. I, you know, I kind of found that out along the way and I showed up and then me and Nate became friends.   But I knew within probably the first two months I wasn't going to stay at this practice like long, long, long term. Um, it was very clear to me that there wasn't going to be a pathway to partnership. I was a business major. I always planned on owning practice. Um, but this was a really good opportunity. I'm really, really grateful for, um, just that, that chance that I had, but I knew immediately, like I wasn't, um, I wasn't seen as a partner, you know, which is very like, wasn't, I was just an associate and I felt like I just had way more to offer.   The Dental A Team (06:59) you   Hunter Bennett (07:22) I was, I was probably as much of a gung ho person as, as you can be coming out of residency as far as trying to be an owner. ⁓ but I was willing to like sort of sweat my way in if that's what it took just to be where I, where I wanted to live. ⁓ so long story short, like I learned pretty quickly that wasn't going to happen. So started just taking a bunch of CE, ⁓ traveling and then became good friends with Nate. Nate's like, Hey, just come check out Florida, you know? And, ⁓ so yeah, I went out there and, and, ⁓   The Dental A Team (07:35) Mm-hmm.   Hunter Bennett (07:52) If I've ever had a prayer answered as clearly as that, that was it. I mean, was, was clear as day. That's where my family was supposed to be. I actually served a mission for my church in Florida. I never planned to go back. ⁓ And that's ⁓ Tampa. So they actually, yeah, it was inside my mission, but I live in Naples and so didn't spend a ton of time in Naples, but yeah. So anyways. ⁓   The Dental A Team (08:03) No way. Same place?   Yeah?   I know Naples. I consulted a practice in Naples.   It's a beautiful place. Yeah, it's awesome.   Hunter Bennett (08:16) Yeah, yeah.   It's a, it's an awesome place and, ⁓ coming here was, it was definitely not like what I envisioned, but the practice was and the partnership was, and we experienced just like when I got here, he had bought the practice and the old owner was staying on like 50 % of the time and Nate was just grinding, you know, expanded the office. He had already done a lot of the footwork to get us to seven ops and.   We grew so fast, like we tried to find associates, like within my first six months, I didn't even bought in yet. We were already interviewing for associates and we couldn't find anybody that we just really wanted to send offers to. But yet we were just like in the chair all day. And I'm sure you hear this all the time. Like, I'm sure you get this all the time, Cary. It's like just grinding and grinding and then like you get done and then you're dealing with, you know, assistance and days off and they want to raise and, and just drama.   The Dental A Team (09:01) Mm-hmm. Mm-hmm.   Hunter Bennett (09:12) Taxes, know workers comp I mean you name it like all the things that come after work that are so stressful and Having a young family and and then just like like responsibilities outside of work like, know for us like there's a lot of stuff going on at church ⁓ At home. I was coaching my kids. So again, I think a lot of people that are listening can relate to this lifestyle and I think   The Dental A Team (09:14) Yeah.   Hunter Bennett (09:36) I as as I prepped for this conversation, we had a couple options. One option was to bring in a consultant, which we had thought about, and we already because we both came from the same practice in Arizona that had used a consultant, we felt like we sorta. We already knew how to be efficient. We already had a ton of systems in place. I think we struggled a little bit culturally. And I think frankly, this isn't a. You didn't put me up to this, but like had we hired someone like you like honestly, we may not have gone to DSO route. Frankly, like.   The Dental A Team (09:50) Yeah.   Sure.   Hunter Bennett (10:05) Cause all the things we were struggling with, think could have been dealt with in a different way. But we saw the DSO route as, as an option, you know, um, and there's, mean, we went back and forth and like, that's all we would talk about. We'd get done and then we talked about it for like an hour and then we'd go in cycles and circles. And this is the pro, this is the con. And ultimately we landed on, you know, um, this is just a really good way to sort of bring some balance in our lives. And I'll be honest with you. I, I hated, hated.   The Dental A Team (10:10) Mm-hmm.   Hunter Bennett (10:35) hated like the first six months, the transition period for us was particularly hard. We have a very unique practice. But I'm in almost four years now, and I will say like, I feel like it all happened for a reason. And it's really allowed me a ton of flexibility in my life, and my lifestyle has improved a ton. So kind of what you described as sort of your purpose and letting people   The Dental A Team (10:40) Mm-hmm.   Hunter Bennett (11:03) kind of see like what is your North Star? Like what is your real purpose? ⁓ I don't think that would have been, I don't think I would have been able to discover that had I continued on the path that I was on, honestly. So a DSO I think is good. First of all, when you talk about like a DSO, it's like a swear word, right? Because there's so many types of DSOs and there are some bad players out there for sure. And so like deservedly so, there's a lot of companies that should have a bad name, but there's also some really good ones.   The Dental A Team (11:14) Mm-hmm.   Mm-hmm.   Hunter Bennett (11:33) And that was one   thing, like we interviewed around and we met with a lot of different groups and talked to people from different groups. And I think there's a lot of good groups out there, but I'm actually quite happy with our group overall. And it's been four years and I will say like a lot of the turmoil I felt in that first six months was just the change, know, the change in trajectory, like giving up. I still run my practice. The thing is like, no one knows that I'm in a DSO. Like people know like my referring doctors now, but like they don't care.   The Dental A Team (11:44) Mm-hmm.   Yeah.   Hunter Bennett (11:59) Because nothing changes like nothing I run the way I want to run it and that's very unique to my group. I would say we hire we fire we make days off like we do pretty much anything we want we bought you know, we can get equipment so I Feel like my day-to-day really hasn't changed and I know that's not true for every DSO I think DSOs can be compared to like like restaurants for example. It's like ⁓ don't go out to eat because it's not healthy It's like well, I mean generally speaking probably true, but there are some healthy options out there   The Dental A Team (12:00) Right.   Mm-hmm.   Totally.   Right.   Hunter Bennett (12:29) And   ⁓ that's kind of how I see DSOs is like I do think there are some healthy options out there and it totally depends on personality. So. ⁓ I will say like the pros for me so far and you can ask me like maybe some more specifics, but yeah, yeah, so I'm so. Yeah, like that's that's just the general story, but I will say like you know this far in like that's kind of the general gist of my experience and if I could do it all over again, I I probably would. ⁓   The Dental A Team (12:37) Mm-hmm.   I'm going to ask some questions. I'm like plunging behind. I've got a decent amount. I'm excited for it.   Hunter Bennett (13:00) I say though, like I am very curious to see what it would have been like to have hired, you know, like to bring you in and just say like, all right, come in here. And a couple of my assistants were like, don't bring the consultant, don't hire a consultant. And I don't think that really influenced me as much as I felt like, honestly, I just felt like I didn't need one, but looking back now, I think that definitely would have been a really good option. So I think you either go the DSO route or you bring someone in. But again, I talked to dentists, I work with a bunch of different dentists. I talked to a bunch of guys all the time, every day.   The Dental A Team (13:08) Mm-hmm.   Yeah.   Sure.   Hunter Bennett (13:30) And they haven't had such good experiences with consultants either. So I'm sure you'd get the same thing, you know, but.   The Dental A Team (13:33) I do. That's   one of my first questions when I walk into an office. Tell me what you think about consultants and it's a rip. And I want them to, because why not? Like let's get it on the table. And I think, I think the difference with us consulting versus others, because consultants are going to be there's good and bad, just like there are of DSOs, just like there are of marketing, which is like there is a people. I think the difference is one,   Hunter Bennett (13:39) Yeah, yeah, totally.   The Dental A Team (13:58) I come a team member first. So like my job is to help dentists and I'm a business owner and a multimillion dollar business owner second. And so when you combine those two perspectives together, I very much understand the business side of it. And it's not just theories and ideas. It's true, like hard knocks, ⁓ hundreds and thousands of offices and team members of what are the processes. But second, like I don't hire MBA students. I don't hire people that are just like,   you know, they, want to be a consultant. hire people that have a passion for it. They've been in the front and the back office. So I think teams, that's why I actually named it Dental A Team. want it to be dentists and teams because so many consulting companies either focus on the dentist or they focus on the team, but not both. I'm like, but you have to get both on the same page. And teams are freaked out by consultants. Consultants come in and fire. Consultants are stressful. Consultants are rigid. They make you do it this way. And my thoughts are no one, it's you with your vision.   Hunter Bennett (14:42) Mm-hmm.   The Dental A Team (14:55) it's what do the numbers tell us and the profitability and three based on those two pieces, what are the systems that we need to improve based on like the problems in the practice too. And when you go about it that way and my job is to make life easier, not harder. I think when you go about it that way, teams are not as scared. And that's also why we built the podcast. So teams could hear us. They could learn like, what do we talk about? Because I think a lot of it's just the unknown. And so I, that's going to be like my two cents for a consultant, but I'm going to like back up for you Hunter on, have questions for you.   Hunter Bennett (15:24) Yeah.   The Dental A Team (15:25) I have question marks all the way around. One, think actually excellent point on the associateship and doctors listening, Hunter, you said you were a very equipped, very eager associate. You have a degree in business. I mean, you've got like the little gold star around you, a prime, ⁓ an associate prime for partnership that I think so many doctors are afraid and they don't know how to build partners in that they actually miss a lot of golden opportunities. And so   I like that was one of the nuggets I picked up from your story of like, I don't know who the doctor was and I'm not here to judge. They have their own story, their own reasons. But I think when doctors have great associates like yourself, you're destined to like, I know you're going to own a practice. When you come in with that type of acumen behind you, you're going to own a business. So either I can be smart and snag you and partner in with you and have you help me build and create it. Or I can let you go and you're either going to become my competitor or you're going to go somewhere else. And so there's no right or wrong.   but I think so many owner doctors, do see this. They're afraid bringing on a partner, you do like take home less pay. Like with air quotes, you get paid upfront, but you're like day in, day out is less. ⁓ But I really wanted to highlight that because I think like, well, it all worked out perfectly for you, Hunter. I think doctors listening to this could definitely learn from that. And it's okay if you don't want a partner. Some people are adamant of no partners. They don't want to give any of that up. They don't want to give away the control. That's okay. Don't hire someone like Hunter.   Or be okay that he's gonna probably leave you in about one to two years. And like any thoughts around that? They do.   Hunter Bennett (16:50) Yeah. I think everybody goes through that. Yeah. No, a   hundred. Like I have a ton of thoughts about that because it's, it's, I do, because I mean, I hear it all the time, like every week where Dennis is like, well, I'm just going to plug in an associate and then I'll just take some time off. it's like, that's not really how it works because you have to decide in like Jeremy Mooney, for example, like I talked to Jeremy all the time. He's one of my best friends and you sort of, I know it, I feel like every time I talk to him,   The Dental A Team (16:57) Talents.   Hunter Bennett (17:19) And he wouldn't mind me saying this, like just inevitably what happens is when someone doesn't buy in all the way or they just treat it like a job, like they come and go, you know, and that's, that's the price you pay. And so as a specialist, like we have to maintain relationships and referring offices. if associates are coming and going, that is such a, it's it's a rough look. And then for a dental practice, it's the same thing where patients, know, patients come to me they're like, I went to this practice and I saw the third doctor in my third visit, you know, and it's, they don't like that turnover.   And so what you make in money you pay for in stress and headache, I think on an associate, like when you're making money on your associate, not to mention all the headaches that come with training, reviews, stuff like that. ⁓ And so, yeah, I think ⁓ I totally see both sides of it. And the doctor that Nate and I both work for, he's got like four associates now and he's crushing it. So like, good for him. know, like that's, he's doing really, really well.   The Dental A Team (18:14) Mm-hmm.   Hunter Bennett (18:16) ⁓ Me and eight are like best friends and we have this relationship that like will be friends for life like he's like he doesn't have any brothers like I'm like his brother he's like my third brother, you know, it's just We just have this amazing relationship that I wouldn't trade for anything, you know, and not all partnerships are that way I think we've been super super blessed and super lucky that way but when both partners are both givers and you both want to just work hard and you have their back no matter what like you can find that man like   The Dental A Team (18:21) Mm-hmm.   Agreed.   Hunter Bennett (18:44) whatever money you give up by being a partner, you'll get back in like that, just sitting down at the end of the day and having someone to talk to that you're equal in business plan with, to take risks with, to, you know, even just to have like that comfort of talking to someone, you know, like you you get done with a tough day and just having that person there is, is priceless. I don't think you can put a price tag on that. So I wouldn't give up my partnership with Nate for anything, you know, and, and,   The Dental A Team (19:00) Yeah.   Hunter Bennett (19:09) Yeah, and and I think that's quite unique like in our DSO like no one really knows like we have like 400 partners I think now and Like when they think of Nate they think a Hunter or when they think a Hunter they think about Nate like we're just known like you usually don't see one without the other so to the doctors out there that own if you can find someone like that or someone even remotely close like man and someone that's gonna stay long-term like you eliminate so much stress and so many headaches by being open to having a partner and then if you have associates that might come and go   The Dental A Team (19:20) Awesome.   Hunter Bennett (19:38) And you want, you have the space and the availability and you want to do that, that's an option. But if you feel like you're drowning and you can find someone that's a really good business partner, I definitely see the value. Cause Nate and I, spent the better part of two years looking for associates to work for us. And again, it's that whole thing of like, well, man, I don't think they're going to be, I don't think they're going to have the personality that we need. But you know, then you hire, then you interview the really good ones. You're like, well, they're going to want to be a partner so we can't hire them. So you're just always playing that game of like.   There is no perfect answer. You know, you don't, you don't have like a unicorn associate that's just, and maybe there are a few where they just are just a total 10 out of 10, but then they just don't want to own. just want to show up. So it's pretty rare. They will. Yeah.   The Dental A Team (20:17) Totally. And some will. It is.   But okay, that actually led me to my next point I wanted to dig into because partnerships, some are magical like you guys have and others sink ships. So I want to hear how did you get into the partnership? Like what, what does that look like? How much did you both bring? Like as much as you want to get into the nitty gritty with me, because I think partnerships are so challenging to do well and to hear that you and Nate have a great thing. So I'm almost like, okay,   Hunter Bennett (20:24) Yeah.   Yeah, totally.   Yeah.   The Dental A Team (20:46) There were some tips about associateships and bring us and I agree like, welcome down, like have these people with you. They're going to grow your business. I could not do a Dental A Team does without incredible consultants. And while none of them are partners per se, a lot of them, I've given them opportunities to do different pieces, tip from the get-go. We talked about, offered her to be a partner. She's like, heck no, I want nothing to do with that, but give me my time and give me my life with my child and girl I'm with you forever. So get read, there are different things, but I mean,   Did I give up money when I first brought in all these other consultants to help out? The answer is yes. But I look at it now and it actually like makes me so giddy to see there are so many practices we're impacting that me as a solo person could not serve at that level. So that's, think the beauty of like, yes, there's a dip, but there's also growth in and serving that you can do at a higher level. So with that said on associates, now we're moving into partnerships. Walk me through Hunter. I want to know the like ins, outs, good, bad, like partnerships. I'm sure you guys have had.   some knockout drag outs. I'm sure you guys have had highs and lows in partnerships. I'm sure you like, but I'm curious, like, how did you guys structure it to make it great for both of you? And then I'm to go into DSO. So I want to know partnership though, because like, it's my buffet. I'm choosing an associate now buying and being partners in DSO.   Hunter Bennett (21:57) Yeah.   Yeah,   yeah, for sure. think the key was ⁓ for me and Nate, like we're both givers. And so, you know, we never have fought over money. you know, there's just never, we've just been lucky to not have that. We're very similar because we kind of cut our teeth in the same practice. We had the same philosophy too. Like just we're very, very efficient. both work super, super hard.   The Dental A Team (22:25) Mm-hmm.   Hunter Bennett (22:26) So we're both hard drivers that way. We're both very perfectionistic Like we we both do the same type of root canals like we we kind of have the same treatment philosophy, you know, ⁓ And granted he's seven years older than me So like Nate you I have to give him a ton of credit because he's just been super helpful clinically and like I felt like after years like I was actually I wasn't at my prime prime for sure But like I was I was I was cooking I was doing pretty good and he helped bring me up to where I am   The Dental A Team (22:50) Mm-hmm.   Hunter Bennett (22:53) Now, you know, I've been here like seven years now, but like that first year, like he still just helped me, you know, deal with some of the tougher cases. Naples is just a place that tough cases. But the thing that, thing, yeah, it's old people, retired, calcified, whatever stuff from Europe. That's like totally, totally crazy. But ⁓ he was just so patient. And so just, man, he was just so happy to have me here. Cause he was like, he was burning out. Like he was so tired. And so he was just grateful I was here. He always told me that.   The Dental A Team (23:01) Right? is. It's a good place for business.   Hunter Bennett (23:20) The way we structured it. I worked for him for a year and I was supposed to buy in after the first year, but COVID had hit. so banks weren't like, they were like, hold on, chill out. Like it was literally like March I was supposed to buy in. And so like, you know, we were like, me and him were like alternating days and like, you know, like sharing N95s cause that's all we had. And I mean, that's a whole nother thing. So that delayed the buy-in like six months. And during that time, like, yeah. Yeah.   The Dental A Team (23:27) ⁓ huh.   Yeah.   And hold on, before you go to that, when you moved out there, was it part of   your contract and agreement that you were going to buy in in a year? Was it 50-50? Were those things like in place? Were those like in your contract? Okay.   Hunter Bennett (23:51) Yeah, one year. Yeah, yeah, it was all agreed to.   And you know, I actually don't know if it was in, so the thing was like, when I was in Prescott, I went to the same church that Nate had gone to, like I went to the same congregation. So everybody that knew him just absolutely loved him. Like he was like the cream of the crop. Everybody was just like, you know, like I felt like I was partnering with like, you know, just this.   The Dental A Team (24:10) Mm.   Hunter Bennett (24:18) Completely amazing person which he is so I had no doubts. Yeah, it's like the Michael Jordan like not even I don't even know like analogy would be like Muhammad Gandhi like he was like just such this Just a good dude, you know and so I didn't have a lot of reservations as far as our agreements go and then just again, maybe not the smartest thing but like I don't know it may have been in the writing but I don't really remember and I wasn't that worried about it because I guess naively I trusted him and just felt like it would work out but this was all verbally agreed to   The Dental A Team (24:18) Michael Jordan of dentists.   Wow.   Because I do know for some people   like some people have it's the verbal agreement. I'm sure   Hunter Bennett (24:47) I would, mean, he would have been willing to, he would have been willing   to, and maybe it was, like it might have been in our first contract. I had David Cohen write it up, I had to go back and look, but he did our partnership agreement too. He's awesome for anybody that needs an attorney, but yeah, I've sent him a ton of people. But that was the thing, like we had all that agreed to, then the other conversation that I know a lot of people don't have, and a lot of people hold resentment about is how you're gonna   The Dental A Team (25:00) We do love David Cohen. We refer to him quite a lot.   Hunter Bennett (25:17) split profits. And so we decided early on, it's like, eat what you kill. Like if you do, so the way I did it, I, we, sort of calculated a rough guesstimation of what our overhead was. And then we gave ourselves like, we would do, okay, you get this percentage. We each get this percentage of our production. And then let's say it was like 45, 55, then we split the profits that same way. Whatever's leftover, we're going to split by that same amount. And frankly, like, I don't think we were ever correct.   The Dental A Team (25:18) Totally.   Mm-hmm.   by the amount that you produced? Is that correct? So,   okay.   Hunter Bennett (25:45) collected. we're   fever like our collection is same as product like we're yeah, so it's the same number but Yeah   The Dental A Team (25:50) Right. So sorry, let me back this up. So you guys go produce   and let's just use numbers. Usually in GP, it's 30 % of what you produce. Usually in specialty, you're like 40, 45 % of what you produce. Like let's just use some like loose numbers, hypothetical.   Hunter Bennett (26:03) Sure.   The Dental A Team (26:04) Nate, you produce, you're welcome. We've got this. So let's just say you produce 100 grand in a month. Nate produces 100 grand in a month. Let's say you guys are both taking 30 % your specialist. So giggle at me because I know you're not 30%. You both would be taking 30 grand of that leaving. We've got 70 from each of you, but we have overhead in that as well. So we've got to take our overhead out of there. So we've got 70, 70 hypothetical we're going to take. Let's just do let's leave at the end there's 60,000.   Hunter Bennett (26:21) Yep. Yep.   Yep. Yep.   Say 50.   The Dental A Team (26:33) 60,000 of profit   Hunter Bennett (26:34) Yeah.   The Dental A Team (26:34) at the end of it after you guys have produced 200,000, collected 200,000, you both have been paid your 30,000 each. Of that 60,000, how was that split? Was that a 50-50 split or was it based on like, let's say you produced 100 grand, but Nate produced 200 grand. Did the 60,000 at the end get split based on production amounts or was that like, how was the profit split?   Hunter Bennett (26:54) Correct.   Yeah, so we would just split the profit exactly like you described in the latter example where it's based on what you produced that month or collected that month, then we would split the profits that month. And I just had a spreadsheet, I did all the math. And so we would just work it out between the two of us. And we never had an issue. I would just plug it and just plug and chug and it was never an issue. And truly like...   The Dental A Team (27:09) Nice.   Hunter Bennett (27:19) We were never more than like 52 48, you know, that might've been like, ⁓ you know, I don't remember a month ever being off by more than 2 % or 4%. So it really wasn't a big battle. And one thing too, that I told Nate going into this, and this was for me, I had to just like, was president of like my business school, like my junior year president of the whole business school, like the vice president of all business school, my senior year, like   The Dental A Team (27:23) Thank you.   interesting.   Hunter Bennett (27:45) I was used to being leadership positions. I was used to sort of being in charge. But I knew coming here, he was there first. And I told him, was like, I know you're going to be the alpha. All the referrals know you. I'm just going to have to take that backseat role. And I think me just acknowledging that and accepting that was so important because I had no ego. I didn't have to prove that there was no competition between me and Nate. We were 100 % on the same team.   The Dental A Team (27:56) Mm-hmm.   Mm-hmm.   Hunter Bennett (28:12) ⁓ Again, and maybe that's unique to a specialty practice because you're kind of working together maybe more than you would in a GP office. I don't know. ⁓ Or maybe you're competing for patients a little more. I'm not sure. I've never worked in a GP office. But the dynamics for us is like, we're just, there's like all the referrals. It doesn't matter which doctor you want. Like you're getting your next available doctor unless there's a few exceptions. So we were very good about having no egos. And that was really important to our partnership too. But   financially it was quite easy for us and convenient just because our numbers were pretty similar. Or if he took a couple weeks off, then obviously he'll still get his collections from that month, but then I would get a little bit bigger chunk of the profit. But then when I took my time off the next month, they would just work itself out. so, ⁓ and he was always, like I said, he was always at the end of the year, Nate always produces just a little more than me. And I was just okay with it. You know, I was like, whatever, hang on.   The Dental A Team (28:46) Mm-hmm.   Sure.   Sure.   Hunter Bennett (29:06) And this I think is the desert that we can talk about later because how do we   The Dental A Team (29:07) Fascinating. Yeah.   Hunter Bennett (29:10) measure success? How do we measure fulfillment? And when we tie it to profits and numbers and income, it's just not super healthy. And I've had to learn that. Like that's probably been one of my biggest paradigm shifts over the last year, year and a half and sparked by your presentation and the conversations that we had. So.   The Dental A Team (29:27) Well, that's fascinating to me and thank you. That's a huge compliment. ⁓ I'm fascinated by that partnership split and the fact that you both were eat what you kill. I actually love that because then you got two very motivated partners. Also, you don't accidentally get one partner who's not pulling their weight. I know a lot of times ⁓ and I think the difference that I sometimes see in GP versus specialty is sometimes I have a super producer in GP.   So one who's doing hybrid and implants and all these different cases. And then I've got another doctor who's doing bread and butter. Well, obviously the super producer is going to produce more, but you need the bread and butter dentist to be taking care of all those profie patients and all the day in day out. So you can super produce. So those ones, often will see that it's more going to be a 50 50 split, but I do oftentimes see the super producer gets a little annoyed because they're like, if they're not both givers.   ⁓ I've seen this wax hard on partnerships just in the fact of you look at the numbers and what are you putting up on the board? But I think those partners really have to look at this. It's the ultimate whole. And if the ultimate whole of the business is doing well, both parties are winning. And they have to just see that they bring different strengths to the table, just like in a marriage. And we're not looking at dollars on the board. We're looking at collective as a practice. But that is one where I do watch. And so I do think in specialty, that might be something I had not thought of.   but I love to hear how you guys broke it down, how you picked it apart. And also the fact that there was no ego on taking a patient. Cause I do sometimes see that in partnerships where, if I'm going to get what I kill, I want more of these patients. I want to take them on because that's going to impact my production. But at the end of the day, you guys are still doing well on the profit side. So fascinating to me to hear how it was set up, how you guys got into it, how the buy-in was, ⁓ and then moving forward. And I'm guessing Hunter, I don't know Nate.   Hunter Bennett (31:01) Yeah.   The Dental A Team (31:18) But I'm excited. I mean, I have a quote over here by Gandhi. So when you said that I was like, well, perfect. ⁓ But my hunch is typically in a partnership, I see someone who's like yourself, who's really big into business, like they know the numbers, they have the business acumen. And usually the other partner tends to be more of the people side or this is like, you usually have a separation. So I again, I don't know Nate, but my guess would be not to say that you're not great with team members to   but I'm guessing you're very business savvy, you're very system savvy, and he's gonna be more people savvy and relationship savvy. Again, I don't know, maybe both of you had that, but I'm curious, did you see that dynamic in your partnership that maybe blended you guys really well coming together?   Hunter Bennett (31:54) Yeah, no, that's a really good point and we do compliment it. You're pretty much spot on. would say Nate definitely like is a lot more of a calming, know, I'm kind of like people tell me I'm just fiery, you know, like we've had different.   The Dental A Team (32:07) You   I do remember you walking   up. You wouldn't even shut your light off on me. Like you were busy. You were down to business. Like, here, I need these things in the most respectful way. ⁓   Hunter Bennett (32:14) Yeah, I'm   Pretty pretty focused. Yeah, pretty focused I would say and so I would say there is that little bit of balance But Nate's not a dummy like he was harvard number two in his class at harvard like he's super smart and so He would always lean into me for the business stuff just because I had a degree and I could speak the language and accounting and depreciation and all you know, like that stuff I think sort of intimidated him more than it needed to because once you explain it, know, you know But because he hadn't trained that way like he would sort of lean into me and that stuff   The Dental A Team (32:33) or.   Right.   Hunter Bennett (32:43) But even having someone to talk about because he'd already dealt with the accountant. He already dealt with workers comp. So I'd be like, hey, how does this work? Cause I'd never done it. So he'd explain it to me. And then as a team, we would work it out. You know, as a team, we would make big decisions. So yeah, I mean, you'll both bring different things to the table. And it's actually good that you can be different. I had another opportunity to partner somewhere else before Nate. I was way too much like that guy. I was like.   The Dental A Team (32:49) Thank   Yes.   Hunter Bennett (33:10) This isn't gonna work. I knew right away like I said, you know I went and visited the practice did the whole thing sent like a follow-up email and I think we both knew it's just like yes, isn't gonna work and The negotiations didn't go very far and it was fun. It was like we're still friends and we keep in touch So I think it's important to like you think ⁓ we're so alike man That's not always like the best thing. And so our differences are actually probably what what bring us together and make us strong ⁓   The Dental A Team (33:19) Mm-hmm.   Yeah.   No.   Hunter Bennett (33:37) Yeah. And so that's, that's like a, that's a super fair point about that. And again, a lot of it's just been serendipitous. Like that just happened to fall into place. It just, it's just worked out that way, but it's, it's like a marriage. That's the perfect thing. It's like, it's like a marriage without all the benefits per se. Like you just, you're just like, you're just, you just get the hard part of them. Yeah. You just get the hard, you get the hard part of the marriage where you have tough conversations, but again, you just take them head on. And when you have no ego and, or a limited ego, and when you just want your partner to succeed, like   The Dental A Team (33:38) Yeah.   You get the profits benefit.   Hunter Bennett (34:08) You can't really fail in my opinion. ⁓ even when it came to like negotiate, like I had six months of partnership income that I was missing out on, but then there's the COVID thing. And, at the end of the day, said, Nate, like what number, like what, what, what do want me to do the whole valuation? I didn't really care. I was willing to pay whatever I didn't. To me, the relationship was way more important than any number. And so we just came to a number that we both felt good about based on the valuation, but I was flexible and frankly, I didn't care because it was so important to me. And, ⁓   The Dental A Team (34:09) That's awesome.   Yeah.   Hunter Bennett (34:37) And we came to what we thought both was fair and it's been, it's been a dream. you know, and those, we're like best friends and those conversations can still be a little awkward and a little hard, but they don't have to be. And they, they were always fine. You know, um, if there's a book I could recommend, talk about it all the time. It's Crucial Conversations. Um, one of my favorite books of all time. think everybody should read it before you get married. You should read it like in college. Like I think it should be required reading before you graduate college.   The Dental A Team (34:50) Right.   Hunter Bennett (35:04) But that's one book that's just helped me a ton. As a leader, business owner, as a partner, ⁓ husband, it's just helped me a ton.   The Dental A Team (35:05) Definitely agree.   I love that. I also love that you guys just, I think when you said like it just works and it was serendipitous, I think that's something to look for in a partnership. I think if anybody's looking at partners, if it's hard and it's just not flowing, don't force it to work. ⁓ The best partnerships I really do see where they kind of fall into place this way, they're aligned, you hire people that are complimentary to you, not just like you, because you do need the two halves to a whole.   Hunter Bennett (35:29) Hmm.   The Dental A Team (35:39) to make it really great. And then I think you guys have done a good job of keeping egos in check. think you guys, what you said Hunter, that I hope all partners listening to this or potential partners, you want your partner to succeed and that's your ultimate goal and that's what you're driving for. when Jason and I learned that in our marriage, where like my greatest success is Jason's success, it went from a like, what are you giving for me? And what am I getting out of this relationship to a like,   I want Jason to give me five stars because he's a raving fan because like I am, I'm doing all that I possibly can to make sure he's succeeding and his life is incredible. And when both partners are in that, it goes away from you and it goes to them and to make sure that they're succeeding. And I really do see that that works great in marriages, partnerships. So I'm obsessed with that. Kudos to you guys on that. I love that also Hunter, I hope people buying in.   the partnership and having that, I say the way you start a partnership is how you're going to end the partnership. I love Hunter that you came in as the quote unquote junior partner, but you, leveled yourself up to be an equal partner to him. And I'm really proud of you because I think a lot of associates are stay very timid. They say very junior. They act like they don't know anything rather than being like an equal partner. And I'm like, no, no, no, if you're going to be a partner in this, you need to be a partner and bring your weight. So kudos to you on that.   Hunter Bennett (36:49) Yeah.   Totally.   The Dental A Team (36:57) And then I also just really love that you guys have just had multiple conversations that you just have blended it so beautifully and that you said you were willing to pay whatever he wanted. Like, of course, you're going to be fair. You knew the numbers, but the partnership and the success was more important to you. And I think when you go into it and that's how you start your partnership, I can tell why you guys are actually really great partners. So great job and thanks for highlighting that. And now I want to know about selling to a DSO because I do agree. ⁓ Having a consultant.   oftentimes makes it where you don't have to sell to a DSO. And we do that sometimes. Sometimes I'll grow the practices for you and it's like, well, why would you sell to a DSO when they're just gonna come in and grow your business anyway? Like, let's do this on your own. I had a doctor who we were chatting and he's like, yeah, Kiera, they're gonna give me five mil for it. And I said, cool. Next year, you're probably gonna do five million on your own or within two years. So you can pay them out and they're just gonna do what you were already going to do. And agreed, a lot of that stress comes.   Hunter Bennett (37:36) Yeah.   Yeah.   The Dental A Team (37:55) from that, but Hunter, you said something in the very beginning that struck me when you said you sold to the DSO. You said your life has exponentially gotten better. Your work life balance has gotten better since selling to the DSO, but you also said that you're doing pretty much all the same things you were doing as a business owner. So I'm super curious. How did your life get better while you're still doing, like you were like, I'm still hiring, I'm still firing. And I was like, so what was the perk of selling to a DSO and helped me understand how your life got better?   Hunter Bennett (38:19) Yeah.   The Dental A Team (38:23) And then I also want to know about your cell deal too, if you're open to that.   Hunter Bennett (38:27) Yeah, for sure. don't, um, I probably should have illustrated the point that it's not like we didn't just get overwhelmed and all of sudden decide, okay, we're not, we're just going to throw up our hands and sell. Like we had hired a different office manager who was like, went through like Gary Katas's training. Like, like she was phenomenal. She was amazing. In fact, like she was a lot like you in a lot of ways, just really great personality, new dentistry. And I thought she was going to change our lives, you know, and she is awesome. Like she's an amazing person.   But it didn't end up working out. She left the practice that was being tr

These Are the Characteristics of An Effective Leader

Tiff and Kristy go into the DNA of an effective leader. These are the common traits that Dental A-Team has seen from the top dental practices, with Tiff and Kristy breaking down how exactly these leaders were able to cultivate such characteristics. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Awesome. Hello, everyone. Dental A Team listeners, thank you so much for being here. I had the pleasure of having an email exchange with a really, really well-rounded office manager, regional manager. And anyways, my point was that she mentioned that she is an avid Dental A Team listener, and she has been for many years. And it was just so special to hear that and to have this email thread with her and to hear how much it has impacted her   professional life and I just wanted to give a massive shout out that came up this morning and I wanted to just thank you guys for being here because as much as this may impact your life and and hopefully add value to your systems, your practice, whether you're a dentist, whether you're a team member, office manager, and you know what I mean we've worked with CPAs, we've worked with chiropractors, we've worked with eye doctors.   anyone who's here listening, you found value in this and you continue to come back or if this is your first time, welcome. And I just want to give a massive shout out to you guys and a thank you for supporting our team and our company through the podcast. We love being here and we love what we get to do with you guys every single day. So massive shout outs and welcome to today. I have the beautiful pleasure of honestly having a very relaxed and calming   podcasting day and I have Miss Kristy here with me today and Kristy, know I've told you off camera, off mic, ⁓ how relaxing podcasting with you is and truly, truly from the bottom of my heart, you make podcasting very easy and stress free and knowing that we had a few today, really I was like, goodness it's Kristy, because I am just so excited to podcast with you. So Kristy, thank you so much for being here.   and just for being you. You bring a sense of ease, a sense of joy, and a sense of fun to our company as well as a multitude of other things and I value you. So thank you, Kristy. How are you this morning? It's still morning here as we're recording. How are you doing?   DAT Kristy (01:58) doing well and I'm with you Tiff. I mean we don't get to spend a lot of time with each other so whenever we get to spend time even if it's podcasting ⁓ I always enjoy my time with you so yep it's a good morning.   The Dental A Team (02:10) Thank you.   Thank you. I agree. I agree. The sun is shining. It's supposed to be cooling down. So I'll be missing it. But you should be able to enjoy some great Phoenix weather here in the next week and enjoy that pool of yours. And when I get back, we need to set up a coffee date because it just hasn't happened yet. And we need that time together. I'm really excited. In a few weeks, we've got our in-person mastermind that we've got a ton of our doctors.   DAT Kristy (02:27) Yes.   The Dental A Team (02:39) coming out to Phoenix to spend some time with us. And I know I have a few doctors, you have a few doctors that are coming. Each consultant has quite a few actually offices that are joining us. We're just super, super excited to host everyone here in Phoenix. I am, my clients, my clients know who they are. They are near and dear to my heart. They are some of my closest friends in my life. And I have a couple coming that I am so excited for you guys to meet.   And one of them is just so special and she knows who she is and I'm just giving her massive hugs and massive shout outs. She is such a supporter of everything we do. She's a supporter of me as a human and you know, I just am so excited for you to meet her, Kristy. So I wanted to just shout that out and let everybody know what's coming up in our lives. We've got a lot of Dental A Team fun happening and part of that is this.   course this mastermind that we've got coming up and the things that follow it that go along with that. mean we've got every month we have our doctors only mastermind for our clients and most of what we do is center focused around really truly building leaders and ⁓ within that I think I think something I tell my clients and my teams especially my teams when I'm working with teams is our goal is to create ease efficiency and joy.   in your jobs. No matter what your job is, no matter what your position you hold in the practice is, I want you to love going to do that every single day or at least I say like 95 % of the time there's going to be those days where you're like heck no Tiff I don't want to do this. But a lot of that comes down to I think effective leadership and being able to create a practice that works for you, a business that works for you instead of you working for the business, meaning it's just like gosh I'm exhausted every day and   Will this ever end? And new doctors, it does end. Okay, but not yet. Don't get too hasty. You gotta put your time in. You gotta do your time. But it does end. And Kristy, I think a lot of that, and something you're fantastic at, I've watched you do this with doctors. I've watched you do this with startup doctors. They know who they are. They're here listening too. And I've watched you do this with doctors who have been in practice for 10 years plus. You build incredible leadership.   through really solid systems and efficiency and culture and team. Kristy, my biggest question to you, I told you I was going to ask you this kind of defining question. When you think of a leader, when you think of a practice leader, a dentist leader, an office manager, and anyone who is deemed a leader or wants to be, what kind of characteristics do you think of within that person that either they innately have or can be developed?   DAT Kristy (05:27) You're going deep today, huh? ⁓ Yeah, I think number one, compassion because   The Dental A Team (05:30) I am, yeah. I don't know what's up today, but I am. It's in me.   DAT Kristy (05:44) With leadership, I think we owe it to our people to be brutally honest in a way, but do it in a compassionate way, if you will. the ability to be honest and share from that space of, want to better this person or I want to grow this person versus coming from a place of criticism.   You know what I mean? Because you and I have talked about this before. I don't think anybody walks into a job on any given day saying, I'm going to make it heck today. I'm just going to come in and raise havoc. And I don't think anybody intentionally does that. And so having a leader that can come from a compassionate space and understand that people really are trying to do well and be able to deliver from that space.   The Dental A Team (06:43) Yeah, I totally agree with you. think compassion's a fantastic word there. And ⁓ the way you described it, I think, defines that really clearly. Because I do think there's just so much confusion wrapped up in empathy, sympathy, compassion, being nice. And I think a leader is everything, is all of those pieces. But well-rounded and doesn't get lost in them is, I think, a good thing to say there. ⁓   They're all fantastic characteristics, but being able to navigate that and being able to navigate ⁓ clear and kind, like I really, I really truly love looking at the difference between kind and nice. And I think, you know, nice, even when you say like, ⁓ nice, it doesn't feel in your body as good as kind does. And when someone can be clear and kind, that's that compassionate side of I'm here with you.   And I'm going to tell you, I'm going to tell you the way I'm going to show you the way. Right. And when we get off track, we're going to do it together. And I'm going to tell you when we get off track, when you're off track, when, things aren't being met, when the accountability needs to be put into place, I'm going to do that for you because that's kindness. I think a lot of leaders shy away from that because they want to be nice. They don't want to hurt feelings. They don't want to make someone feel like they're not a good team member or they're not doing a good job because they are doing a good job. They're just doing something that needs adjusting.   And I know Kristy, you've had these conversations too. I've listened to you have them with doctors and office managers of the not saying something to someone holding back information and holding back what could inspire them or just make them a better manager and leader is actually hurting the other person. So where we're trying to be nice and save their feelings, we're actually making it way worse and we're doing damage.   to the human, the person, and that think, Kristy, is where that compassionate side comes into play of compassionate kindness, of that joint. always say, ⁓ use words like I'm partnering with you, and can I partner with you in this? Are you open to me giving some feedback here? You really lay it out very well where it's open and, again, compassionate and kind. And Kristy, I think you do a great job with that.   How do you help to coach leaders and doctors to have those conversations and with verbiage like that? What are your biggest suggestions that even if somebody could take one thing away from today, maybe it's a suggestion of a hard conversation. ⁓ How do you suggest to your doctors and your clients how they can do that?   DAT Kristy (09:25) Yeah, I think there's a few things, Tiff. Honestly, in onboarding new people, I love to have the conversation before it even needs to happen. with new employees just opening the door that, hey, there's going to come a time when we have to address a few things. So finding out what their style is for addressing and always trying to accommodate in that way, I mean, you don't   always have the room to do that. But if I can find out, hey, there's going to come a time when we have to have a conversation, what is the best way to address you? How do you prefer me to approach you in those situations, first and foremost? And that obviously works well for new team members. But as we're learning leadership, we might not have all new team members. So coming into it,   for our existing team members just being vulnerable and honest and saying, hey, I'm looking to grow my leadership skills too, right? And so I may not always hit the mark, but I wanna open the door for honest open communication. And so just like what you said, asking permission and ⁓ I guess with that too is in that approach, always trying to make it from my point of view.   You know, maybe referring back to a situation and being able to address it like, hey, you know, I need to clear the air. And earlier when you were talking about the story I'm telling myself is, I'm sure, you know, that may not have been your intent and that's why I wanna open this space for communication. Yeah.   The Dental A Team (11:17) Yeah, that's beautiful.   That's beautiful. And what that leads into is kind of our next chapter of this whole podcast. And it so succinctly goes together because that communication that you just gave and that openness. I always think of when I when I hear you speak and when I hear you speak of ⁓ verbiage to be able to use like this, I think of you said vulnerable and I think vulnerable for sure. We're open, we're vulnerable, we're honest. But I think you also bring a sense of ⁓   like humility and humbleness to the conversation. And when a leader and a doctor or anyone who an established team member who's been there for a while can be humble and say, you know what, don't know everything and I am growing and learning because I'm a human and we're doing that in every space of our life. Who I am today as a mom, who I am today as a girlfriend, as a best friend, as a friend, a coworker, who I am today is different.   than even two weeks ago, right? We're constantly changing. So being able to be humble allows the space for the other person, for the other, and when you're a dentist and leader or office manager, having these conversations with the team, either individually or open forum, like allows them the space to know. They don't have to know it all either. And they can be in the space of learning and they can ask questions. So.   Kristy, think one of the biggest things we get asked, well, number one thing we get asked when people call in and say, Dental A Team, please help fix my family, is systems, right? And I was actually in a practice yesterday with our consultant Trish, and it was so much fun. And we did the team meeting, and one of the things I said to the whole team was, listen, everybody says we need systems. We need systems implemented. And I'm like, for sure, you need systems.   But systems without communication and without leadership, you already have systems. You know why they're not working, why they're quote unquote broken. You have systems. You're doing a lot of the things I'm going to tell you to do. You're just not doing them consistently and you're not talking about it. So if we can fix the communication and really bring that sense of humbleness, think what you've done there, Kristy, with that conversation that I hope people will take away and go spread is you have inspired.   a culture of positivity. Because whenever we're in a space, we've hired consultants, we have people on our, we have team members on our team right now that have said, I have never worked in a place that I didn't feel like I had to know everything. And when I didn't know a thing, I was scared to say it and I had to like go find it on my own. So we're like behind the scenes trying to track down information and hoping we're right. I remember in my dental practice,   Kiera talks all the time about how she didn't know the definition. She didn't know what KPI stood for, right? She knew it was important. She didn't know what the actual acronym meant. I only knew, and I tell her this all the time, I only knew what KPI stood for because when I became a leader in my dental practice, the office manager wanted me to come into the KPI meetings. And I was like, yeah, of course, I'll be there. Sure thing, no worries. Meanwhile, I'm over here Googling. What the heck is a KPI meeting?   I had no idea, but I also wasn't comfortable enough to be like, yeah, sure, whatever you want. What does that mean? How do I show up? What do I bring? How can I be valuable to that meeting? I Googled it, and then I sat there like, none of this makes sense. I sat in those meetings with the CPA, and I'm just like, I am not, I'm not the same as you guys, and I feel so small right now. But I was not in ⁓ an environment at that time that felt, and it wasn't because,   DAT Kristy (14:34) you   The Dental A Team (15:03) she wasn't supportive or helpful, I just didn't feel seen, heard, and ⁓ like I could be vulnerable, right? I had to just be, you had to put on a face and you had to do the thing. And I think, Kristy, what you've done with that communication is you've opened up space for the culture to really be what our clients are constantly asking for. They're always asking, Tiff, how do I fix the culture, right, Kristy?   Help me fix my culture. How do I get my team engaged? And it's like, you just did it with one sentence, right? Have you seen that, Kristy?   DAT Kristy (15:36) Yeah, absolutely. ⁓ It's communication out of the gate. I don't know the exact statistic, you may know a little better than me, but I know it's up in the high 90 % that all communication is misunderstood just out of the gate. So we already have that going against us. Anything we can do to help open that door and create that safe space. And again,   I guess my biggest thing, if you kind of said, if there was one takeaway, don't ever start a sentence with why. Don't ever start a sentence with why because you'll automatically put them on the defense. Maybe asking a question of, you share with me how you came to this decision or not, why did you do this?   The Dental A Team (16:17) I totally agree.   Yeah, yeah. think a lot of communication starts that way. And I think I try to encourage teams in general, people, when I go into practices and I'm having these meetings and I'm having similar conversations of teaching even just a full team how to communicate together, I actually try to encourage them to stop considering that they're two different people in their lives. Because we think   I'm at work, I have to be this person at work, but at home, like, are you saying if you were to go to your husband or your kid, like, I think of Brody, my 17 year old son, and for those of you who have been listening for a long time, he's 17 now, yes. But I think like, if I came to him and I was like, why did you do it like this? He'd be like, well, why wouldn't I have? And I'm like, well, that's not, like, I actually needed to know why you did it this way. And he's like, well, why are you asking, right? It would just be this like back and forth.   But instead, come almost like I tell people, think about how to get around it. The why this hard statement is the rock in between you guys. And if you try to push through that rock in the middle, you're not going to get anywhere. I massively hurt my wrist one time trying to move this rock that did not look as heavy as it was for years. My wrist hurt. That's what you're doing. But walking around that rock, walking around that boulder and saying,   I actually really want to understand because sometimes, Ray, I tell practices, if you don't agree with what I'm saying that we need to implement, like tell me because I could be wrong. I might not know your practice as well as I think I do and we need to talk through it. And that's the same thing. Like maybe we got a different result than we wanted, but I need to know how you got there because number one, if you use the system that's in place, it's broken. Number two, if we didn't use the system, we needed to know.   what we did use, right? So I think that's brilliant, Kristy, and really just a way to like get around that issue that's in the middle and keep defenses down.   DAT Kristy (18:27) for sure. Another technique that I've used before and especially from leaders is make sure you keep speaking to the results you're looking for. It's painting the clarity for the person on the other end. What's the end result? What are we trying to achieve here that we're missing the mark? You know, another great thing is being able to state the behavior that you are seeing now, maybe even what it's causing.   You know, for instance, when you are in morning huddle and you go, what about, you know, can you see how that maybe drags everybody down and moving forward, stating the behavior you want to see moving forward? It's OK if you feel that way. But can you refrain from saying it in front of everybody? And you and I have a conversation on the side, you know. So again, it's what's the behavior today that's happening that   isn't so favorable, what's the result we want to see and speaking to that versus the person.   The Dental A Team (19:30) I love that. And again, that is like infusing the care into the person and the situation. But like I want I want you to be looked at as a leader in your position. And I know, just from my own experience, when you do come to the table that way, people actually like the people lose trust in you, you lose value, right. And so I do agree being able to show up. And I think the flip side to all of this that I   of thought of while you were saying that piece, because that's massive, is being able to show up how you want others to and then backing this up. So there's a difference in having this conversation and just being like, cool, had the conversation, Kristy. My team didn't do anything about it. They don't care. They're not changing. And then having the conversation and walking the walk, backing it up and continuing. know, Kristy, you probably get asked this a lot too.   DAT Kristy (20:03) Mm-hmm.   The Dental A Team (20:26) They're like, well, how many times do I have to say it? They're not listening. And I'm like, they are, but they've been, if you're working with a team that's established, right, even established with you, they've been down a road already. So we're retraining behaviors and habits. But the only way to do that is by continuing to show up how you want them to show up. You can't tell someone, I can't tell Brody to do this thing. But if I do it, if I.   If I show him and care and love him enough to show him how to behave and how to be in the world, he mimics that, right? We are all just mirroring each other. We are literally duplicating and repeating what we're seeing. So if your team, this one's a hard truth, this just popped in, but if your team, you're like, my team sucks, be like,   Actually, you know what? Maybe I should look in the mirror and reflect to myself because if I look at my actions, I were mirroring myself and watching myself, how would I show up? Because if you're not walking that walk and you're like, yeah, sweet, vulnerable, humble, come tell me, and then somebody has a conversation with you and you're like, well, this is why, let me tell you why. Guess what you're gonna get when you say, why did this happen? You're gonna get the same behavior, right, Kristy?   DAT Kristy (21:30) Mm-hmm.   Yeah, 100%. You know me and my analogies, but we literally are a product of what we live, right? We learn what we live. And so if we're always coming from that critical spirit, we're going to get more of that, you know? So coming from that space of ⁓ understanding, right, versus criticism. ⁓ And to your point, it's coming full circle again.   A lot of times we don't lean into those difficult conversations and those literally are so powerful. Like really that's where our growth comes and I challenge people to see them as a caring conversation versus a negative conversation if you will. ⁓ Really our growth comes from that and not addressing it is also validating the behaviors.   The Dental A Team (22:34) totally agree.   Totally agree with you. That is, drop the mic right there. I totally agree. And that's that nice space, right? Where we're like, well, I don't want to make them feel bad. Well, you just told them it was okay what they're doing then. So either you have to get over that and be okay with whatever it is. You can no longer hold it against them. And it has become a standard of okayness or you have that conversation. Those are the only two options. That is a.   do or die, like only two options. You cannot personally or professionally continue to hold something against someone if you're not willing to help to change that behavior.   DAT Kristy (23:16) Yeah, and you know, with that tip, I would say I was in that space too, when I was learning, learning to be a leader, because yes, we all have innate characteristics that can guide us to being a leader, but it is a muscle that has to be developed and leaning into those conversations had made me a better leader. But also, I would say having a mentor.   or a coach like us to practice the conversations can be very helpful. Before you get into those conversations, I tell my doctors that all the time. mean, think of professional football teams or baseball or whatever. I always say, how much time do they spend practicing versus how much time do they play on the field? And how often do we practice having hard conversations?   The Dental A Team (23:47) Totally.   Yeah.   Totally. I agree.   Mm-hmm. I totally agree with you and I tell leaders all the time practice at home. I have thank the Lord he blessed me with Brody I have practiced so much communication on him and watched how it's molded him and been like, okay or watched his Reactions or just how a situation altered based on my communication and been like, okay Well, that was a misstep because I think our kids will always tell us ⁓ and it's just it's   DAT Kristy (24:13) Yeah.   The Dental A Team (24:35) training and teaching and guiding them to. So practice on your family. Tell your family, I'm going to practice this. Tell your husband, tell your wife. I don't care. But I do. I totally agree with you. Practice is key. And I think effective leadership and dentistry comes down to being able to have those conversations and being able to back it up. And if you're trying to create a great culture, you're trying to get your team engaged, this is the way to do it. And like Kristy said, you don't have to do it alone.   DAT Kristy (24:41) You   The Dental A Team (25:03) You never do. You never have to do it alone ever. We are always here. Hello@TheDentalATeam.com. You guys know that. You've listened to this a million times, but also if you're a client, reach out to your consultant. ⁓ And if you're a future client, like reach out to us. We are here. We're here to have the conversations and we know that you can do it. This is how you inspire culture. So my auction item, Kristy, I think for everyone is to take a look at their leadership style, at the things that are maybe driving you crazy.   DAT Kristy (25:03) Mm-mm.   The Dental A Team (25:33) ⁓ that you feel like you're hitting a wall or maybe your team just isn't right where you want them to be. And then just have a moment of self-actualization and really look at what's creating that. And is there something that you can do differently as a leader that could get a different result? Because that's how you're going to inspire a team to be solution oriented as well. So Kristy, this was beautiful. I hope everyone enjoyed this deep dive of communication and effective leadership conversation. Thank you so much, Kristy, for your amazing   words, you really do handle communication in a way that a lot of people don't yet know how to. So thank you for sharing that wisdom with us today. Everyone, go drop us a review. You know I love to say that, but I really do mean it. And five stars are always fantastic, but really, truly just tell us what worked best for you. If there's anything that you've done that's working, people really do read those reviews.   DAT Kristy (26:13) You're welcome.   The Dental A Team (26:28) drop some information in there as well. And then as always reach out, Hello@TheDentalATeam.com. are here to serve and help you, whether it's through leadership, whether it's through systems that is leadership or really just finding those spaces that are overlooked. I know when we were in a practice yesterday, we found just like the easiest, most simple, low hanging fruit possible to make a massive difference. And the office manager said, how did you like that is, I can't believe I didn't think of that. And I said, you know what?   You're here every single day. You're in it. You're in the thick of it. You're in the weeds. You're busy. This is why we exist, is to be able to come in and see areas that are unnoticed that could make a massive, massive difference. So reach out. We are here for you. Hello@TheDentalATeam.com. And we cannot wait to meet you. Thanks, guys.  

The Guiding Principle of a Successful Practice Is _________

Kiera shares with listeners how to run quarterly meetings to get clarity, alignment, and accountability. She touches on the creation of 90-day plans, creating a definition of done, and why instilling a traction cadence is so helpful and practical. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:02) Hello, Dental A Team listeners. This is Kiera and welcome to the podcast today. I hope you're having an amazing day. I hope today's a great day for you. And today we're going to dig into quarterly meetings, ⁓ traction style. So this is based on the framework by Gina Wickman in traction. I've talked about them before. I used to talk about them a lot more and I feel like it's been a hot minute since we brought this up. There's tons of episodes on quarterly meetings. Quarterly meetings are one of my favorite things in the annual planning.   and how to do this because practices who run like this, who operate like this, they truly do so great. Like honest to goodness, so great. And I'm so excited for you to learn how to do these quarterly meetings. ⁓ To me, they're like the guiding principles of a freaking successful practice. So I hope you're excited about it. ⁓ A lot of practices skip these or they run them very loosely. And I want to help you learn how to run these.   very effectively, very efficiently, what they should look like, what you can have. I've been running these for, gosh, I don't know, seven years plus. I've learned a lot through the ways. I have somebody who helps coach our meetings, because I used to self-implement myself, and it's been so beneficial to have somebody help and how much my perspective has changed by having somebody help run them who knows how to do them so well. I love doing this. Yes, we've been trained by traction. We are not traction ourselves.   We do portions of it, but we do Dental A Team's version of it. ⁓ And what I've heard from offices that work with us on them ⁓ is they love that we have the dental background too. So we're able to help solve a lot of their issues, a lot of their problems, but to give the clarity, to give the confidence in these. So I'm excited. We're going to kind of go through how to run a quarterly meeting to get clarity, alignment, and accountability. And that's what it's ultimately for. And two, I feel like give simplicity too. Because once you know like what you're supposed to work on for the quarter, ⁓   Everybody's now aligned, everybody's rowing together. So for that, ⁓ I just want you guys to, I'll kind of walk you through a whole journey of how to do this. So number one, I want you just to go back on last quarter and how did last quarter go for you? What worked, what didn't work, what got done? I think right now you don't even know what happened. Well, it might be time for you to start looking into adding quarterly meetings to your plate. If you do know, rock on, how did you know that? Does your whole team know how you did?   Does the whole leadership team behind it? And then what is like, what are you working on this quarter? Do you know, is there a focus? Is there a plan? ⁓ And so what we're supposed to do is, and I do this with lots of offices and honestly, offices that get this, the leadership team gets more ⁓ honest conversations, more accountability, more peer to peer accountability, more ownership, and the whole organization goes. So the way I break it down is your annual goal is like a mountain. So it's this huge mountain that we're trying to climb and each quarter are the big boulders.   to build up that mountain, so the rocks, and then we have little pebbles and to-dos of the day in, day out. And so every quarter we need to dedicate a full day, yes, a full day, where we actually break away, the leadership team does, and then the leadership team builds what they feel the next quarter needs to be, and then they take it and break it down per departments. So that's kind of like my favorite way to do this. So what we do is we have our mountain, our annual goals, where we're going, we know where we're headed, and then from there we're gonna break it down and build those smaller rocks.   When we're going into a quarterly, we look at where we are based on where we want to be for the year. How did last quarter go? What were the wins? What were the losses? We started having people grade the quarter in the leadership team and that's been real fun. And that's just to see if everybody's aligned. So how do we do on an ABCD? Did we accomplish the things that we set out to do? Are we on track for the year of where we wanted to be? What are we seeing from all that? And what lessons did we learn that we should either do again or not do? I think that's so paramount when I'm going into leadership departments and   working on them with these quarterlies is to see like, what did we do really well and what did we not do and what should we do again and what should we not do again? And when you break it down like that, it's so incredible. And then you go into building your next 90 day plan, if you will, is what these quarterly meetings are. What are the most important three to five things that have to get that in this next quarter that are going to take us three months that are big boulders to help us reach the top mountain point that we've all agreed to is where we want to get to by the end of this year. So if our goal this year is to produce 3 million.   We've to break that down by quarters. We've got to have projections. Obviously, not every quarter is going to be the same based on the ups and downs within a practice. That's something very common. ⁓ Usually, December is not as high. September is not as high. So let's make sure that we're on track for that. Then we're looking at our overhead. We're looking at big initiatives. So maybe it's an operations manual. Maybe it's hiring an associate. Maybe it's getting all of our assistance CPR certified. Maybe it's getting all of our assistance to where they can do   oral surgery, whatever it is, there's big initiatives. Maybe we need to bring billing in house. Maybe we need to outsource billing. Maybe we need to figure out medical billing. Those are big initiatives that are going to move an organization forward exponentially, depending upon your practices needs. So then we break it down. And what I love to do is when we build these 90 day plans, not just have people like what I used to do, and this is something I've learned that I think can really help you out a quarterly is I don't just set up a like, we need to get an operations manual done in 90 days. No, no, no, no.   What is, and this comes from the book Come Up for Air, what is the definition of done? So that means that every department needs to have a daily, weekly, monthly, quarterly skeleton. We need to have 20 protocols done per person for all the different departments. That's what the definition of done of getting this operations manual done in 90 days looks like. What does onboarding an associate look like or onboarding a front office team member? It means that they know our company core values, they know our company mission, and that they're able to independently do X, and Z.   Well, what's awesome is when we have a definition of done, now everybody knows what that goal is. Is that realistic to get done in 90 days and what the focus is? Now, when I started working with teams and depending upon the size of it, a lot of times rocks are individual and they're individual department focused. But as organizations get larger and larger, sometimes we do what's called like a rallying cry or like a centralized focus. So maybe it's that this whole quarter,   the focus is getting everybody up on par for operations manual. And that's what we're all gonna focus on. If we just got that thing done amongst all departments, the whole organization would move faster. So there's no right or wrong way to do it. I've just found that depending upon the size of the organization and where they're located and what they're focused on, sometimes that whole collective initiative is the right thing to do. Other times the departments need individual focuses. So once we get those rocks or these big boulders with a 90 day plan with a definition of done, who's doing what,   is this realistic? Do we have the capacity to do it? Then from there you move into like solving issues and resolving. And if you set really, really good rocks and quarterly 90 day plans, what I found is a lot of times the issues actually break apart and there's not as many issues and we solve a lot of the issues because they're fixed in our 90 day plan. And it's so incredible. And so like really having solid, solid ways to solve issues.   to set this up and then we work through the issues. That's one thing I love about being a consultant running these is because we have so many resources. So it's like, oh, we're struggling with scheduling. Great. We have scheduling templates. We're struggling with hiring this person. Great. We already have that. We're struggling with this 30, 90, this 30, 60, 90 onboarding. Great. We already have that for you. We're scheduling with hygiene capacity. Great. We have solutions for that. So helping offices then learn how to solve issues independently is also really beautiful.   what the process is for that and how can we do this in different ways that we can make this even better for the offices is something so good. So when you walk out of your quarterly 90 day plan, you should have one, how did we do last quarter? Two, where are we at for the entire year? What does that look like? Are we on track? Are we off track? And if we're off track, do we have a plan to get back on track with our 90 day plan?   what every person and every department is doing for these next 90 days and their specific, measurable, attainable, realistic with a timeframe with a definition of done on all of them. And they're truly the most important things. We've solved issues, we have massive clarity and all of us agree to have healthy debates. And then what we do is we track it every single week. So it becomes so clearing, so clarifying, and especially for practices that are, I think more obsessive with. ⁓   trying to get so many things done, what this forces you to do is to prioritize, to focus. Now, owners, lot of times, like myself included, I have so many great ideas. And I always think like, this is so great and I want to do X, Y, Z and all these different things. Well, what I found is that actually is really hard for my team to ever feel like they're making progress, they're making traction, there's nothing for them to really do. And so with the quarterly plan, all my great ideas get like pinned for next time because the 90 day plans rolled out.   Now, sometimes things happen. Like we might lose a team member unexpectedly. We might have other things that come up. But if I do this really, really well and my quarterly plan is really set up right, then we shouldn't stray even when things happen. And the goal is that 80 % of your boulders or your 90 day plans are accomplished every single quarter. And your office manager, your regional is responsible and accountable for making sure those like get across the goal line. And so   I love working with offices on this. love setting up. It takes eight hours. So you start out, you start out with some fun like trust building or leadership growth things are how you start. We review the quarter. We look to see how that goes for everybody. We give it a rating of how we did it. Then after that, we go through our vision of where the company is going, our core values. Are those all in alignment? We check to see if our team's all in alignment. Do we have any people we need to?   ⁓ rise up or rise out. We review that. We look to make sure our accountability or org chart is correct and that we've got right players, things are clear for all of it. So to me, it's just a good like housekeeping every single quarter. Then we build our 90 day plan. We overcome obstacles, we solve issues, and then we go to work that next quarter and we check it every single week. And saying that seems so simple. And that's actually why I love traction. That's why I love this model. It's why I love ⁓ the cadence of it.   But what's really amazing is if you pair it with Patrick Lanzioni's five dysfunctions of a team and you really start working on that trust and vulnerability and then healthy debate.   But what's really amazing is when you build the clarity with the quarterly, with the plan, ⁓ and you're working on those healthy debates, the peer-to-peer, the ownership, that's when you really start to win. That's when you start to win as an organization. That's when you start to build trust amongst your leaders. That's when you start to make sure that you're really focused on where you wanna go. And so I'm just so obsessive about it. This is what people do in large organizations and...   When I go to conferences and I talk to really brilliant businesses, they're all running on this. And so I'm like, if this is what the best of the best are doing, and I do think it's the easiest, the most consistent, the easiest to follow. But when I said at the beginning, I used to self-implement and I used to run these meetings and having somebody come in and run them, who's not me, has allowed me to sit in the owner seat, to sit in the CEO seat where I don't have to sit here and think about running it.   But I can actually sit back and I can look and watch my leadership team evolve. I can watch the different pieces. I can ⁓ really truly observe. can think I'm not having to sit here and make sure we're putting things together and I'm pushing my own initiatives. But I have somebody who's there that can see my team from a perspective I can't see them from. And it's such an amazing experience. And so I just strongly recommend if you haven't done it, start, start implementing it. If you need help, reach out Hello@TheDentalATeam.com.   We do this for so many offices and it's something just really magical to be able to help you get the clarity and offices that have implemented have told me like, we just feel alignment. We feel traction. We feel clarity. ⁓ Quarters are not as hard. It's easier to hit goals and expectations. All of that becomes easier. And so I just encourage you to try it, to commit to putting it into place. And this is something where if we can help you guys set it up and to run in for you.   something that we do. So reach out hello at thedeadlyteam.com but truly, this is something that I think you, your organization and every team member deserves. And then you go break it down in departments and we make sure that it's clear, it's tracked, it's measured, and it's focused. And you're actually able to like move the company forward so much. So all those big to do projects that you've always wanted to get done, this is how you get them done. So don't hesitate. Don't wait. Be sure to commit to your practice. Start with the quarterlies. This is how to like   a quick overview of how to run them. There's more in depth. You can reach out, ask questions, but truly you, your practice and your whole leadership team and your whole team deserve to have this. Now, if your team's small, that's okay. You can actually start with your whole team. We can get alignment that way. If your team's larger, you can move it into leadership meetings. So there's a certain spot where I actually move it that's recommended, but other times a lot of it is actually like open to the whole team and there's strategy in both ways to do it. So reach out.   Hello@TheDentalATeam.com. Commit to running amazing quarterlies and just get it done guys. That's what this is about. Thank you guys for listening and as always, thanks for listening. I'll catch you next time on The Dental A Team podcast.