Fuse - The PR, Marketing and Communications Podcast

The Psychology of Influence: Navigating Disinformation in the AI Age

This Special live session of PRCA Fuse takes place at our PRCA UK + PA Conference. Our discussion, hosted by Adrian Ma and featuring Anjuli Bedi, Founder of Boon, focused on the psychology of influence and navigating disinformation in the AI age. Anjuli highlighted the rise of disinformation, particularly during the COVID-19 pandemic, and its impact on brands and society. She differentiated between misinformation and disinformation, emphasising the latter's intent to harm. Examples included deepfake videos and social media manipulation. The conversation also covered the role of social media platforms in spreading disinformation and the need for a human-centric approach in PR to combat it. The session concluded with a call for innovative solutions and the importance of understanding and addressing the root causes of disinformation.Subscribe for more conversations at the intersection of technology, media, and strategy.___________________________________________________________Connect:LinkedIn: Anjuli Bedi, Founder of BoonWebsite: https://www.boonglobal.io/______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode!Podcast Manager and Producer: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.globalLinkedIn: Ikechukwu MgbenweluA big thank you to our great broadcast PR agency partner, Markettiers, for supporting this session.PRCA_HQ Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

AI, Web3, and the Future of Gaming: A PR Revolution

Step into the future of tech and communications with Kalie Moore, founder of High Vibe PR in Berlin. In this dynamic episode of PRCA Fuse, we unpack the powerful convergence of web3 gaming, artificial intelligence, and next-gen PR strategies.Learn how web3 gaming is shifting the landscape by giving players ownership through NFTs, and why transparency and community engagement are now essential. Kalie also shares her journey building PRCoverage.ai, an AI-powered tool that tracks visibility metrics and redefines how PR success is measured.Whether you're a PR professional, tech enthusiast, or curious creator, this episode offers fresh insights on how small agencies can lead innovation and make a lasting impact.Subscribe for more conversations at the intersection of technology, media, and strategy.___________________________________________________________Connect:LinkedIn: Kalie MooreTwitter: @kaliemooreWebsite: https://www.highvibepr.com/______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenweluike.mgbenwelu@prca.global LinkedIn: Ikechukwu MgbenweluSocials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

From Talkability to Triumph: Lessons in Creative PR

Welcome to a special episode of PRCA Fuse! We’re celebrating 25 years of Frank PR with its founder and chairman, Graham Goodkind, a true pioneer in creative consumer PR. In this inspiring conversation, Graham reveals the secrets behind building a standout agency, the deliberate creation of the “talkability” brand, and the bold campaigns that made Frank PR legendary. Hear the inside story of the world’s weirdest competition, discover how to push clients to be braver, and learn what it takes to negotiate one of the greatest deals in PR agency history. Whether you’re a PR professional, creative thinker, or just love a good business story, this episode is packed with insights on creativity, resilience, and building a lasting legacy.🔔 Don’t forget to subscribe for more episodes with industry leaders!👇 Listen now and get inspired to make your own mark in PR.#PR #Podcast #FrankPR #PRCAFuse #Talkability #Creativity #Inspiration ___________________________________________________________Connect:LinkedIn: Graham Goodkind | FrankTwitter: @goodkind | @WelcomeToFrankWebsite: https://www.welcometofrank.com/contact______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenweluike.mgbenwelu@prca.global Linkedin: Ikechukwu MgbenweluSocials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Inside the Summit: Secrets from the Frontlines of Global Change

From UN negotiations to climate conferences, hear firsthand accounts of how world-changing conversations happen. Join us for an extraordinary journey into the heart of global decision-making with Barry Johnston, co-founder of Purpose Union and former global advocacy director for the Malala Fund. In this riveting episode, Barry pulls back the curtain on international summits, revealing the intricate dance of diplomacy, unexpected moments of connection, and the relentless pursuit of global change. ___________________________________________________________Connect:LinkedIn: Purpose UnionTwitter: @purpose_unionWebsite: purposeunion.com______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenweluike.mgbenwelu@prca.global Linkedin: Ikechukwu MgbenweluSocials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Pangolin PR Presents: The Earned Media Playbook

In this revealing episode, Pangolin's co-founders dive deep into the transformative world of earned media and PR. Will Cook and David Phillips break down how the communication landscape has dramatically shifted over the past decade, introducing their innovative 4P model: Publishers, People of Influence, Platforms, and Peers.The conversation explores how modern PR extends far beyond traditional media relations, incorporating influencers, social platforms, and community engagement. Using real-world examples like their Frank's Hot Sauce campaigns with Danny Dyer, they demonstrate how a single campaign can generate multi-channel impact, from social media buzz to traditional media coverage.______________________________________________________Connect:LinkedIn: PangolinPangolin@Pangolin_PRWebsite: pangolinpr.com______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global Linkedin: Ikechukwu MgbenweluSocials: PRCA_HQ