Healthcare Success

How to Get AI to Recommend and Cite Your Brand (with Duane Forrester)

In this week’s podcast, Stewart Gandolf sits down with Duane Forrester—renowned search and AI discovery strategist, author of The Machine Layer, and former Microsoft leader behind Bing Webmaster Tools and Schema.org—alongside Brandon Schakola, Senior Director of Digital Services at Healthcare Success. Together, they unpack what “AI visibility” really means, why traditional SEO metrics are no longer enough, and how healthcare organizations must rethink discovery as AI systems increasingly summarize, cite and answer on behalf of brands.

How to Get AI to Recommend and Cite Your Brand (with Duane Forrester)

How to Get AI to Recommend and Cite Your Brand (with Duane Forrester) by Healthcare Success

Uncommon Innovation in Healthcare: How to Stand Out, Iterate Faster, and Think Differently

What does real innovation in healthcare actually look like—beyond buzzwords and recycled ideas? In this episode, Stewart Gandolf speaks with Bobak Salehi of Biotronik about how meaningful innovation starts by asking better questions, deliberately doing what others aren’t, and iterating quickly. Through memorable case studies—from a human-powered aircraft to a violin built from a medical device—Bobak shares practical lessons healthcare leaders can apply to marketing, product strategy, and engagement, including how AI can act as a powerful creative partner without replacing human judgment.

Designing Healthcare Apps People Actually Use

When does a healthcare app actually improve patient experience—and when is it a costly distraction? In this week’s podcast, Stewart Gandolf sits down with Erin Rollenhagen, Founder of People-Friendly Tech, to explore how healthcare organizations can decide whether to build an app, what it should do, and how to design it so patients actually want to use it—especially in high-stress healthcare moments.

Why You Should Choose a Marketing Agency That Specializes in Healthcare

Why should healthcare organizations prioritize specialist agencies—and what can they borrow from specialization to grow faster themselves? In this week’s podcast, I sit down with Corey Quinn, President & CEO at Corey Quinn, Inc. to explore why specialization is more than a preference—it’s a practical strategy for reducing risk, accelerating results, and building durable marketing partnerships in healthcare.