Healthcare Success

Using AI to Reduce Friction in the Healthcare Patient Journey

AI is rapidly reshaping healthcare marketing—but success depends on using it to solve real consumer problems. In this episode of the Healthcare Success Podcast, Stewart Gandolf speaks with Sandra Mackey, Chief Marketing Officer of Bon Secours Mercy Health, about how her team is integrating AI into its broader marketing strategy to reduce friction in the patient journey and improve access to care. Sandra shares how their conversational AI platform helps guide consumers to the right provider at the right time, why AI must be embedded within the overall marketing ecosystem rather than treated as a standalone tool, and how healthcare organizations can balance innovation with trust, governance, and patient privacy.

How Declining IVF Success Rates Led to a Breakthrough Air Purification System Improving Safety in IVF Labs, Senior Housing, and Hospital Operating Rooms

Air quality is an often-overlooked factor that can significantly impact patient outcomes. In this episode of the Healthcare Success Podcast, Stewart Gandolf speaks with Katy Worrilow, Founder and Chief Scientific Officer of LifeAire Systems, about how unexplained fluctuations in IVF pregnancy rates led to the discovery that airborne contaminants were affecting embryo viability. Katy explains how this insight led to the development of a technology designed to destroy airborne pathogens rather than simply capture them—an innovation now being used in IVF labs, operating rooms, NICUs, senior living communities, and other healthcare environments.

How to Improve Scalability, Patient Satisfaction and Revenue Through In-Office, Educational Videos

How can healthcare practices use video not just for marketing—but to drive consistency, efficiency, and higher patient conversion? In this week’s podcast, Stewart Gandolf sits down with Dr. Steve Moravec, Orthodontist at Moravec Ortho (Plainfield, IL), and Carol Gifford, Co-Founder of Docs on Video, to explore how thoughtfully planned video content can transform patient education, streamline staff workflows, and significantly improve case acceptance.

Designing Healthcare Apps People Actually Use

When does a healthcare app actually improve patient experience—and when is it a costly distraction? In this week’s podcast, Stewart Gandolf sits down with Erin Rollenhagen, Founder of People-Friendly Tech, to explore how healthcare organizations can decide whether to build an app, what it should do, and how to design it so patients actually want to use it—especially in high-stress healthcare moments.

Building Healthcare Growth at Scale: Inside Jackson Health System’s Marketing Playbook

In this week’s podcast, I sit down with Matthew Pinzur, Chief Marketing & Growth Officer at Jackson Health System, to explore how a large public health system aligns mission, operations, and marketing through disciplined planning, measurable accountability, and data-driven patient engagement. Jackson is a rare organization with a dual identity: it’s both Miami-Dade County’s safety net hospital system, providing the same level of care regardless of insurance status, and South Florida’s primary academic medical center, powered by its partnership with the University of Miami. That combination shapes everything—from brand strategy to growth priorities—because the high-margin, highly differentiated services help fund the mission-driven work that serves everyone.