PR Snacks

Alyce Greer on how to build your brand without social media.

Alyce Greer beat out 1400 other hopefuls to become the Westfield insider, where she became fashion commentator and brand ambassador. Now, she heads up her own copywriting agency, Bossy Copy, where she collaborates with brands like Running Bare, Solid State and Melbourne Central. In today’s episode, Alyce and I talk all things copy, the importance of telling your brand story and whether brands can be successful *without* social media.

Maz Coote on how to be more adaptable as a PR.

Maz Coote is founder of Coote Connex, a lifestyle PR agency who’ve worked with the likes of Elizabeth Arden, Revlon, Kitchenaid. We chat about how PRs can be more adaptable, how she pivoted her mainly events based business during Covid lockdowns and real-life strategies that have seen PR agencies through the pandemic and recovery.

Kelly Owens on how to find a PR job that aligns with your personal values.

Kelly Owen, Associate Director of Sling and Stone, chats about how to find clients and work that aligns with your personal values, keeping remote teams engaged, and how agencies can leverage the differences between Australian and US consumers.

Alyce Tran and Rey Vakili on why all brands need an influencer strategy.

Alyce Tran and Rey Vakili are heading up the Australian expansion of influencer platform, LTK - which has just been valued at $2 billion dollars after it’s recent investment round. In this episode, we chat about why people of influence are still a vital part of any marketing strategy and the importance of creating great content.

Plant Mama on how to be a multidisciplinary creative and build a personal brand.

Jenna Holmes, or P Mami as she’s known to her friends, has had every career under the sun from PE Teacher to Uber Driver, before landing on her ultimate passion - plant stylist and pasta aficionado. She is the founder of Pasta Mama, Plant Mama and Sheila's Club, and in this episode, Jenna and I chatted about the importance of being a multidisciplinary creative, becoming a personal brand, and how she’s staying creative in times of uncertainty.