ANA Podcast Network

Champions of Growth Podcast - Deconstructing The 'Fifth Paradigm' Of Marketing

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Raja Rajamannar, chief marketing and communications officer at Mastercard and president of the company’s healthcare solution, about the “Fifth Paradigm” of marketing. That’s how Rajamannar describes the dozens of technologies ranging from robotics to the metaverse that he says will have a profound impact on how brands engage with their audiences. It’s the central thesis of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. Rajamannar provides some major takeaways from the book and shares his thoughts on how marketers can strengthen their relationship with the C-suite and whether CMOs face an existential crisis.

Beyond Profit - How Dana-Farber is Raising Brand Awareness

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Donna Lee Ubertalli discusses with host Ken Beaulieu the latest campaigns from Dana-Farber, the importance of brand value, how the organization supports local communities, and more.

ANA Marketing Futures Podcast Episode 52: Future of the Customer Journey, with Shiva Mirhosseini

The future has always been uncertain, but it feels like that uncertainty has increased dramatically over the last few years. The growing dichotomy of an evolving, tech-enabled future and a volatile market further stressed by failing institutions has left many marketers unsure of how to proceed. Shiva Mirhosseini, member of the Board of Directors for AAA and the chairwoman of the ANA Marketing Futures Committee, discussed this schism, and the mindset marketers need to adapt to answer the challenge at hand. She also described the beginnings of a new marketing playbook, one that could stand the test of time.

Beyond Profit - The Resolve of the Ukrainian Marketing Association

It has been more than four months since Russia invaded the sovereign nation of Ukraine. Thousands of Ukrainian soldiers and civilians have perished, millions of people have been displaced, and several cities, towns, and villages have been leveled beyond recognition. Through the hell that is war, the Ukrainian Marketing Association (UMA) has endured and today stands as a beacon of light in an otherwise dark time for the country. Representing more than 1,000 marketers and over 100 marketing organizations across Ukraine, this professional membership group plays a critical role in advancing the marketing industry in Eastern Europe and raising awareness of trends in marketing and advertising. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, UMA President Iryna Lylyk joins host Ken Beaulieu to discuss how the organization is maintaining some semblance of normalcy, what’s she’s hearing from members, why the women of Ukraine are a constant source of pride, and more.

Beyond Profit - A Movement To Increase Voter Turnout

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses the Time To Vote movement with J.J. Huggins, who handles public relations and communications for Patagonia, and Bart Myers, CEO of Countable.