The Exit Interview with Kim Rittberg

How to Be a Thought Leader in Non Cringey Ways

Building thought leadership doesn’t have to feel awkward. In this episode, Kim Rittberg shares insights from her recent workshop at the Fast Company Innovation Festival, including why you should stop stressing about your “personal brand” and instead focus on sharing your professional perspective.You will learn: ✨ Why hiding from the camera is actually hiding from clients and opportunities✨ How video helps you connect with people and get promoted by social media algorithms✨ The big mindset shift: Stop worrying about your “personal brand” and focus on sharing your professional perspective✨ What kinds of content actually engage people: industry trends, insights, and what excites you most✨ Why real people and authentic perspectives always beat faceless corporate updatesFREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click hereFollow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that ConvertPlease spread the word to your friends and leave us a rating and review on Apple Podcasts!Transcript:(00:02) I just got back from leading a workshop at the Fast Company Innovation Festival and we had so much fun. I want to share what I taught and what was really helping people break through. So the topic was how to build your thought leadership in non-cringy ways and I ended up sharing my scene framework SEEN framework and if you want that just drop me a message and I'll send it over to you.(00:24) Two of the really big takeaways that seemed to be very helpful for people as they came and they were like that really shifted things for me is if you want to be a thought leader first of all hiding from the camera is hiding from clients. So whether you're trying to build sales if you have your own business or even if you work at a company maybe you want a promotion or you still want sales but it's with outside of the company with inbound clients.(00:44) When we're talking about thought leadership hiding from the camera is hiding from clients. It's hiding from followers. It's hiding from people who might book you for press or speaking engagements. So, you really have to start showing up. Video is promoted on nearly every social media platform. So, a it's important because the social media algorithms will promote you.(01:04) But more than that, video will actually help people get to know you and really understand who you are and what you're about. And speaking about what you're about, one of the other really big breakthroughs that I got people saying to me being like, "Oh, that was such a really helpful way of putting it into perspective." is forget about building a personal brand.(01:22) Yes, build your personal brand, but when you're actually like, how do I do that? Forget about the words personal brand. I think it's much more effective and helpful and will end up leading to better results if you think about sharing your professional perspective. So, what does that mean? So, as you're tracking trends, start sharing the trends that you're seeing in your industry.(01:44) That's actually something I had a great conversation with someone at the festival. Start sharing the things you're seeing in your industry. People are following you because they actually want to hear your perspective. So, don't be sharing corporate press releases. Don't just reshare your company information.(01:57) You can if you want, but that can't be like all that you're sharing. Because people will follow and engage with a real person. They're not really going to engage with your company content. It's just that's just not going to happen. That's not what we see on social media. So instead of working on your personal brand, work on building and sharing your professional perspective.(02:17) By that sharing things you're noticing in the industry, misconceptions about your business, your job, your industry, things you're noticing, things you're excited about, right? Things you're working on, what you're excited about for the next quarter. So when we're talking about you can also be commenting on current events.(02:32) nothing, you know, I'll let you up to your own judgment about what you really want to comment about for politics and whatnot, but you know, current events in your industry, current events in the larger industry. So, it's really important. The reason why I don't like the word personal brand is I think it's very heavy and people don't really respond or communicate in the way where we're like, "This is me.(02:52) This is my personal brand." It's almost like we're talking about a shoe or a flavored seltzer. And it's hard to build a brand around yourself like a flavored seltzer. It's just not how we as humans work or engage or communicate. So, forget about the concept of how do I build my personal brand and instead just start engaging as the professional perspective.(03:15) All right, I have so much more on this topic. I'm keeping this episode super short because I'm tired from doing a lot of speaking gigs. No, but really there's so much. I just want you to process the idea of start sharing your professional perspective and then drop me a comment. and drop a comment below.(03:28) If you're going to start sharing your professional perspective, please start tag me. Tag me as you post. I love hearing from people that I'm helping them. So until next time, keep following me. I'm at Kim Ripber Content on YouTube, LinkedIn and Instagram. I'm Kim Rittberg and have a free download. So just message me. I'll send that on over.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How To Kickstart Your Marketing After Summer

How To Kickstart Your Marketing After Summer Realize that as you vacuum the sand from your car from summer it’s also time to buckle down and return to marketing! Welcome to a special five-minute mini marketing class where I share insights on revitalizing your marketing strategy as we transition from summer to fall. I discuss practical tips for setting quarterly goals, blocking dedicated time for content creation, and ensuring consistency in your marketing efforts. Tune in for actionable advice to kickstart your marketing and elevate your business this season! Tag me when you use these tips on Instagram or LinkedIn!In this quick bite-sized bonus solo episode you will learn: How to focus your energy to hit your goals for this quarter (not the next 5 years)!Time management tools - what to do with your calendar each week to ensure you accomplish tour marketing tasksHow to avoid leaving amazing content unfinished and what scheduling tools to use to maintain consistencyKim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast. FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Quick Way to Speak More Confidently in Public or On Video

In this episode you’ll learn:-1 Way to sound more confident-Exactly what to say and how to do it-When you can use this!Please FOLLOW the show and spread the word to your friends in person and on social! Grab the Freebies!-10 Secrets to Making Video That Makes You Money-How to Get Speaking Gigs Through Content -Follow host Kim Rittberg on Instagram & YouTube to Make Better Videos that Convert ClientsMeet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room as she gave birth (seriously!) and now she is committed to helping business owners, coaches, agents & consultants find your own balanced path and build a thriving business!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How I Landed TEDx Talk Twice & Preparation Secrets & Tricks

🎤 Want to land a TEDx talk? In this episode, award-winning marketer and speaker Kim Rittberg shares her journey delivering two TEDx talks, plus insider tips to help you prepare, stay calm, and shine on stage.You will learn: 00:01 – How to land a TEDx talk00:15 – Kim’s background in media & storytelling00:33 – The TEDx process & handling rejections01:12 – How Kim crafted her first TEDx talk01:49 – Why full memorization matters02:34 – Editing your talk for maximum impact03:14 – Managing nerves & pre-performance routines04:08 – Last-minute rituals for confidence04:44 – Bringing “dinner party energy” to the stage05:05 – Her second TEDx talk on overcoming fearFREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click hereFollow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that ConvertPlease spread the word to your friends and leave us a rating and review on Apple Podcasts!Transcript:(00:01) If you are looking to get on more stages or do a TEDx, this is the episode you need to be listening to. How do you get the TEDx? How do you prepare for the TEDx? What does it feel like? What do you do when you think you're going to pass out right before you go on stage? Let's talk about it right now.(00:15) Hey everyone, I'm Kim Rittberg. I'm a six-time award-winning marketer. I've worked at Netflix, Fox. I launched the first ever video unit for US Weekly. But now, I help professionals own their voice, show up confidently on camera, and figure out what to make. and then we make the videos together all to grow your impact and your business.(00:33) So, I have had the honor of delivering two TEDx talks and oh my god, I was like it's one of those things you're like that's kind of on my bucket list. I'll get to it eventually and eventually is 2025. Here it is. So, I want to go through a little bit about what the process is like and advice I have for other people doing it.(00:50) So, for TEDx, they are locally organized events uh all over the country and each one has a theme. So you have your big idea that you have written out and you're applying to speak at these TEDx talks based on your big idea. Now each event has its own theme. So if you're getting rejections, it's really not that your idea is bad or that you're a bad speaker, but rather it might not match with the theme that they have.(01:12) So I applied to a lot of places and then I got accepted and my first TEDx was in Houston called TEDx Greenhouse Road and my topic is how to the secret to making engaging video content. And the reason why I landed on that is that is a thing I talk about a lot. My area of expertise is video.(01:30) Uh my background, my resume is really all TV and media. And so I really have the credibility to back it up. And then I structured it um in sort of a way that I have for other speeches which is like here are the things to walk away with. And it's framed with some of my personal stories. So you're writing your script, right? As you get you get invited, that's your pitch.(01:49) Then you write your script. And then as you're actually getting ready to practice your TEDx, the biggest thing for me was I'm type A person. If I say I'm going to show up for your speaking event, I'm going to overprepare. But the main thing for TEDx is that it's fully memorized. And I have not learned this many lines since I was a secretary in Annie in seventh grade at summer camp.(02:11) Not even at a performing arts summer camp, like regular summer camp. So, all to say was uh it took me a lot a lot of hours and I thought I was ready and then I worked with my coach. His name is Caesar and he's awesome and I'll link him out. And he's like, "Cool. Yeah, you just keep working on it, you know, keep practicing it like a bunch more times till the I'm" I'm like, "How many more times?" He's like, "About three times a day until the day.(02:34) " I was like, "What? I have to 10 to 15 more rehearsals. What?" But you do you have to memorize it so much so that you're delivering it with personality and gusto instead of like robotically memorizing it. So that's the important part and that's a huge difference between other things where you might have notes or a monitor where you kind of cheat, right? And then as you start practicing edit you're going to want to edit things out.(02:57) If it doesn't it's not necessary take it out because you really want your um TEDx now they want them to be around 10 minutes or less. And the thing that I learned, I mean, it's a thing that I really teach a lot for I I do a lot of public speaking seminars, how people can show up on camera, but also in public, how they can speak with confidence.(03:14) You're going to be nervous beforehand, right? Always. It's kind of your body gets into fight or flight method, even if you're prepared. And so, have your pre-performance routine locked down. So, I like to call this I have a whole thing that I'll do a different a different uh segment on.(03:32) But right before you go on stage, you're going to want to be amping up your energy, like smiling, laughing, dancing, loosening up your body, you're also going to want to be breathing, calming your body down. So, when your heart's going boom boom boom boom boom boom boom, your breathing is calming you down.(03:48) So, that's really important because a lot of these things, especially TEDx, you're kind of sitting and waiting. And that's, you know, your energy is low. you're sitting and waiting to go on. So, you have to kind of, you know, stay loose, be flexible, be happy, but also calm. And then in the few, like basically in the 30 seconds minute before I just like look at a wall and breathe deeply, my brother is a comedian.(04:08) He's like, "Oh, in the minutes before I go on stage, I don't look at anyone. I don't let anyone talk to me." I like that advice. So, basically, if you see me uh looking at a wall and being really weird before I go onto a keynote, that's what I'm doing. Um, and so, and then the last thing I do really advise everyone before you go on stage to bring that dinner party energy.(04:26) And that means when you're hosting a dinner party, you come warm. You're excited to have people. It's like an embrace, right? Your voice is warm. Your body's warm. You're like, "I'm so happy to have you here." And you're not screaming, right? You're not like a TV presenter like, "Hey everybody, you're on a game show." But it's this really warm energy.(04:44) And my daughter asked me like, "How do you how do you go on camera?" Right? Like how do you how do you go on stage and not be nervous? Like you just have to say I'm doing this because it's fun. No one's making me do this, right? So that is my experience for TEDx. Oh, and then my second one, sorry, my second one will be out soon.(05:05) Uh I got accepted to a second one and so I wrote that I wrote and um perfected that. But that's another topic that I speak about a lot which is about fear. And I've learned from training people to be on camera that what really holds us back is fear. And I have a four-step process on how to break through that. So, I'm really excited about that as well.(05:23) And those are my tips for uh for the TEDx. And that's my experience. And I would love to hear, are you looking to do more speaking engagements? Are you looking to get more visibility? Follow me on Instagram, LinkedIn, Kim Rittberg. And on YouTube, I'm Kim Rittberg Content. I would love a follow there. and uh drop me a line and say hi and let me know what your what your goals are and what you've been doing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Multitask Your Marketing & What Not to Do!

Feel like you have too much to do in too little time for your business? In this short 5-minute marketing tip, I give you 3 ways to multitask your marketing. I practice what I preach and am folding my kids’ clothing while I teach you about content!You will learn:What you can multitask in your marketingHow to get more done in less time when filming contentHow to be on more platforms w the same amount of effort.Ready to step on-camera with confidence? Video is the fastest and most effective way to build relationships, leads and clients online!Kim's 7-Day On-Camera Challenge: Start showing up so that your Content Converts to Cash!**Subscribe for 5-MINUTE MASTER CLASSES IN MARKETING EVERY FRIDAY.**I drop a very short (less than 5 minute) video marketing tip to help you level up your business while sipping your coffee! Make sure to Subscribe so you get every episode!Please FOLLOW the show and spread the word to your friends in person and on social!Grab the Freebies!-10 Secrets to Making Video That Makes You Money-How to Get Speaking Gigs Through Content -Follow host Kim Rittberg on Instagram & YouTube to Make Better Videos that Convert ClientsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.