Episode 321- Why Your Marketing Isn’t Working — And How to Fix It for Real Growth.
Links & Mentions: Consult booking link: www.dryazdancoaching.com/consult Email me: DrDYazdan@gmail.com Make more money video: www.dryazdancoaching.com/MDM Follow me for more tips: (@DrYazdan) www.instagram.com/dryazdan and (@DrYazdanCoaching) www.Instagram.com/dryazdancoaching If your schedule is packed, but your profits aren’t growing… If you're exhausted by high-maintenance, price-sensitive patients… If your marketing budget feels like it’s vanishing into a black hole... Then today’s episode is for you. In this episode, Dr. Yazdan shares the most common mistakes dentists make in their marketing—and exactly how to start attracting the right patients who value your expertise, respect your time, and drive revenue. You’ll learn: 📌 Why “we put patients first” is not a marketing strategy 📌 The 3 marketing metrics that actually matter (hint: it’s not clicks or reach) 📌 How to finally define your ideal patient—and speak directly to them 📌 What your calendar says about your messaging 📌 The biggest mistake dentists make with marketing agencies (and how to fix it fast) 📌 The internal marketing goldmine you’re probably ignoring 💡 Key Takeaways: ✅ Marketing isn’t about being available to everyone—it’s about attracting the people you’re best at serving. ✅ You get what you market for—so check your content, your ads, and even your Instagram captions. ✅ If your budget isn’t being tracked, it’s being wasted. Full stop. ✅ You don’t need to spend more—just market smarter. 🧪 Marketing Metrics that Matter: 1. Cost Per Lead (CPL): How much are you paying for each inquiry? 2. Lead-to-Patient Conversion Rate: Are those leads turning into booked (and kept) appointments? 3. Patient Lifetime Value (LTV): What is each patient worth to your practice over time? When you know these numbers, you’ll stop throwing money at random ads and start building real, sustainable growth. 💰 BONUS: Internal Marketing Strategies That Cost $0 (But Work Like Crazy) 📈 Review Collection Systems 📈 Referral Request Systems (with before & after books!) 📈 Reactivation Campaigns via email or text These three strategies alone can drive massive growth—without touching your ad budget. 💬 Favorite Quotes from the Episode: “You get what you market. Plain and simple.” “If you’re not tracking your campaigns, your budget is going into a black hole.” “Internal marketing is a goldmine—most dentists aren’t doing enough of it.” 🔥 Ready to Create a Practice That Attracts Ideal Patients on Autopilot? Dr. Yazdan is now offering consults for her program: SMDP – Systems for a Million Dollar Dental Practice. This is where she helps practice owners: • Build airtight systems that bring in the right patients • Eliminate marketing guesswork • Turn their practices into million-dollar machines without more hustle 📅 Book a free consult at: 👉 dryazdancoaching.com/consult Loved this episode? Subscribe, rate, and leave a review! Then share it with another practice owner who’s ready to stop hiring on autopilot and start hiring for impact.
Episode 320 - Rewriting Your Money Story as a Dentist
Episode 320 - Rewriting Your Money Story as a Dentist by Dr. Yazdan
Episode 319 - Taking your business to the next level
Links & Mentions: Consult booking link: www.dryazdancoaching.com/consult Email me: DrDYazdan@gmail.com Make more money video: www.dryazdancoaching.com/MDM Follow me for more tips: (@DrYazdan) www.instagram.com/dryazdan and (@DrYazdanCoaching) www.Instagram.com/dryazdancoaching What got you to six or even seven figures… won’t get you to the next level. That’s the raw truth. And if you’ve been feeling stuck, maxed out, or like you’re carrying your whole practice on your back—this episode is your wake-up call. In this no-fluff, mindset-shifting episode, Dr. Yazdan shares the real reason most dental practice owners hit a growth ceiling… and stay there. The culprit? Not your marketing. Not your team. Not even your systems (yet). It’s the identity you’re holding onto—the one that built your business, but now secretly holds it back. Inside this episode, you’ll discover: 🔓 Why your identity as “the do-it-all dentist” becomes your biggest bottleneck 🧠 The mindset shift that takes you from overworked operator to visionary CEO 🚫 How perfectionism is costing you time, energy, and profit—and how to rewire it 📦 Why delegation isn’t giving up control—it’s upgrading to influence 🚀 How to scale with systems without sacrificing standards or burning out 💬 Favorite Quotes from the Episode: “You’re not the engine anymore. You’re the GPS.” “Perfectionism is not excellence—it’s a control mechanism. And it’s expensive.” “You don’t scale as the technician. You scale as the leader.” “Delegation isn’t about giving up—it’s about growing up as a CEO.” If you’ve built a solid practice, but deep down you know you’re the one keeping it from scaling… this episode will challenge you, inspire you, and give you a clear path forward. Whether you're stuck at 6 figures or already hitting 7 but doing it all yourself—you’ll walk away with a new perspective on: • Building a team that steps up (so you don’t have to step in) • Creating repeatable systems that support growth without more of your time • Letting go of outdated beliefs so you can step into your next-level role 🔧 Want to Turn This Insight Into Real Results? That’s exactly what we do inside SMDP—Systems for a Million Dollar Dental Practice. It’s not just about mindset shifts. It’s about systematizing your practice so it runs without you constantly running it. 📞 Book a consult with Dr. Yazdan: 👉 dryazdancoaching.com/consult We’ll talk about where you are, where you want to be—and how to finally build the business that matches the vision in your head. Loved this episode? ✅ Subscribe ⭐️ Leave a 5-star review 📲 Share it with a fellow dentist who’s tired of doing all the things and ready to become the CEO of their practice
Episode 318 - Hiring for Energy
Episode 318 - Hiring for Energy by Dr. Yazdan
Episode 317 - Burned Out or Bored? How to Tell the Difference and What to Do About It
Episode 317 - Burned Out or Bored? How to Tell the Difference and What to Do About It by Dr. Yazdan